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Thursday, August 21, 2008

AP: ESPN signs digital rights deal with baseball

Seligula allowing more Disney digits to enter the pie….

Major League Baseball and ESPN signed a new digital rights agreement that will allow the sports network to put baseball content on multiple platforms, including video game consoles and portable players such as iPods.

The deal announced Thursday extends and expands the agreement through 2013. The previous agreement could have expired as early as this year. Terms were not disclosed.

ESPN said the deal will allow for live game streaming and highlights packages on the Internet and mobile platforms. It also will allow ESPN to develop interactive television programming around baseball content.

ESPN will be able to put MLB content on download services like Apple’s iTunes Store and console game systems such as Microsoft Xbox Live. [...]

ESPN360.com and ESPN Mobile TV will simulcast all Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball telecasts. The deal allows streaming of the Home Run Derby and other special MLB events.

Greg Franklin Posted: August 21, 2008 at 09:46 PM | 7 comment(s) Login to Bookmark
  Tags: business, online, television

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   1. The Most Interesting Man In The World Posted: August 21, 2008 at 11:06 PM (#2912147)
Why am I cringing?
   2. McCoy Posted: August 22, 2008 at 12:33 AM (#2912234)
Why am I cringing?
Because there is a gerbil in your shorts?
   3. Chip Posted: August 22, 2008 at 08:56 AM (#2912476)
This explains why MLB has been complaining about Slingbox "stealing" their product.
   4. Halofan Posted: August 22, 2008 at 09:04 AM (#2912477)
Fox would have screwed it up more, this is the best of a few bad choices.
   5. Obi One Kenobi Nil Posted: August 22, 2008 at 09:57 AM (#2912481)
It's no BBC iPlayer
   6. Rocco's Not-so Malfunctioning Mitochondria Posted: August 22, 2008 at 03:49 PM (#2912706)
ESPN360 annoys the living heck out of me. This is an instance where an exclusive deal just hurts more than it helps. They have a lot of decent content on there that you normally wouldn't get to see (like undercards from certain boxing cards, etc.), but you need to have certain ISPs in order to access it. It's something I would gladly pay $5 or $10 a month for, but there's no way I'm taking a crappy unreliable ISP just so I can get some extra content.

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