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Tuesday, August 01, 2006

AP: Derek Jeter gets his own fragrance

“Driven”?....OK…who’s the wiseguy that stuck an r in there?

Avon Products Inc. has signed the New York Yankees shortstop to a deal in which it will create a men’s fragrance called Driven—“reflecting the unique personality of one of the most driven men in America,” according to a news release from the company.

...“I have been very involved with creating this fragrance—everything from the blend of scents to the design of the bottle and logo,” Jeter said in the news release. “I did have some help, however. Because women buy a large percentage of the men’s grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.

“I wanted to make sure the final product was something men would like to wear—and that women would want them to wear.”

Repoz Posted: August 01, 2006 at 01:28 AM | 52 comment(s) Login to Bookmark
Tags: business, products, yankees

Reader Comments and Retorts

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1. Big Train Posted: August 01, 2006 at 01:53 AM (#2120847)

Oh dear.

2. Hello Rusty Kuntz, Goodbye Rusty Cars Posted: August 01, 2006 at 01:54 AM (#2120850)

The fragrance is a blend of chilled grapefruit, clean oak moss and spice.

And so is Jeter.

3. rLr Is King Of The Romans And Above Grammar Posted: August 01, 2006 at 01:57 AM (#2120855)

I always wanted to smell like a thirty one year-old man who looks like he doesn't shaved yet.

4. Hello Rusty Kuntz, Goodbye Rusty Cars Posted: August 01, 2006 at 01:58 AM (#2120857)

Correction: thirty-two year-old man.

5. Inquisitor Posted: August 01, 2006 at 01:59 AM (#2120861)

I'd make a joke about Jeter peeing into a cup and selling it as hand-lube ointment to Bill Plaschke and Ray Ratto, but I won't. I have more class than that.

6. Francoeur Sans Gages (AlouGoodbye) Posted: August 01, 2006 at 02:01 AM (#2120863)

I for one am thrilled that Jeter has finally found a way to bottle and sell what makes him great. I shall call it eau de clutch.

7. Hang down your head, Tom Foley Posted: August 01, 2006 at 02:05 AM (#2120869)

The fragrance, the first in a line of men's grooming products bearing Jeter's name, goes on sale in November.

He'll be in direct competition with Steve Martin's All-Natural Penis Beauty Cream.

8. CraigK Posted: August 01, 2006 at 02:05 AM (#2120870)

It smells like fistpumps.

9. Hang down your head, Tom Foley Posted: August 01, 2006 at 02:09 AM (#2120876)

Posts 7 and 8 should not go together like that.

10. TerpNats Posted: August 01, 2006 at 02:10 AM (#2120879)

A fragrance? Who does he think he is, Herb Alpert?

11. hardrain Posted: August 01, 2006 at 02:10 AM (#2120881)

damn, I would have preferred that this didn't happen.

12. Fred Garvin still has outstanding warrants Posted: August 01, 2006 at 02:12 AM (#2120884)

I would've figured that it would be called "Aura" or "Mystique."

13. The importance of being Ernest Riles Posted: August 01, 2006 at 02:22 AM (#2120900)

This is going to be one big snarkfest, isn't it? No thoughtful analysis or insightful commentary?

14. Bobby Bonilla's Annuity (Matt) Posted: August 01, 2006 at 02:31 AM (#2120927)

What's the over/under on amount of posts in this thread?

15. Gonfalon Bubble Posted: August 01, 2006 at 02:31 AM (#2120929)

I think I'll stick with my trusty Cologne d'Zimmer. It combines the pungent fragrances of wet peanut shells and Vicks Vaporub, with just a hint of pork.

16. Hang down your head, Tom Foley Posted: August 01, 2006 at 02:33 AM (#2120934)

Does David Ortiz get a fragrance after tonight?

17. rLr Is King Of The Romans And Above Grammar Posted: August 01, 2006 at 02:35 AM (#2120943)

Does David Ortiz get a fragrance after tonight?

He hits like crazy, but I have a feeling he stinks.

18. 6 - 4 - 3 Posted: August 01, 2006 at 02:38 AM (#2120948)

I never really understood the concept of a celebrity having a personal fragrance, much less an athlete.

19. Backlasher

Posted: August 01, 2006 at 02:46 AM (#2120956)

Poor Arod, he is still stuck with his Hai Karate.

20. Backlasher

Posted: August 01, 2006 at 02:48 AM (#2120959)

Giambi got a fragrance too: Its a blend of flaxseed oil and other secret ingrediants.

21. The George Sherrill Selection Posted: August 01, 2006 at 02:49 AM (#2120961)

Intangibles - a fragrance by Estee Lauder.

22. Darren

Posted: August 01, 2006 at 02:56 AM (#2120965)

I thought I'd chime in with some goofy joke here but you guys beat me to it. Funny stuff.

23. Shinbone Posted: August 01, 2006 at 02:57 AM (#2120968)

"Driven" by Derek Jeter

"Don't hate me because I'm clutch"

24. Chip Posted: August 01, 2006 at 03:08 AM (#2120976)

The theme music for the inevitable TV commercials will be from Spinal Tap's "Smell the Glove."

25. Backlasher

Posted: August 01, 2006 at 03:14 AM (#2120981)

Intangibles - a fragrance by Estee Lauder.

I would go with

Clutch,,,,by Fraberge.

26. His Clutchness, The Just Pasha Diving Jeter Posted: August 01, 2006 at 03:15 AM (#2120985)

None of you losers can afford my scent.

27. Gonfalon Bubble Posted: August 01, 2006 at 03:20 AM (#2120994)

Poor Arod, he is still stuck with his Hai Karate.

Alex's personal fragrance is ChoKe Armpit Moisturizer for Men.

28. Rough Carrigan

Posted: August 01, 2006 at 03:21 AM (#2120997)

Driven . . because you pump your fist.

29. Jeff K. Posted: August 01, 2006 at 03:24 AM (#2121005)

This is going to be one big snarkfest, isn't it? No thoughtful analysis or insightful commentary?

Hey, this is "Baseball for the Stinking Fan".

30. Darren

Posted: August 01, 2006 at 03:24 AM (#2121006)

Smells like team spirit.

31. AJM Posted: August 01, 2006 at 03:34 AM (#2121018)

Damn you Darren, you beat me too it!

32. Backlasher

Posted: August 01, 2006 at 03:34 AM (#2121020)

Smells like team spirit.

That was pretty good.

Arod should see if he can get Raffy's old gig hawking Viagra. Then you could get a cross promotional deal with a NY Yankee's Mens kit, a stick of Randy Johnson's deodarant, Giambi's roids, Jeter's cologne and Arod's Viagra. Everything you need for a night of Manhattan clubbing.

33. deb Posted: August 01, 2006 at 03:37 AM (#2121024)

His fragrance is by Avon? Avon who had a bath oil they found out is the best mosquito repellent every? Avon!

I know what all of your will be getting from Grandma for Christmas.

34. Jeff K. Posted: August 01, 2006 at 03:42 AM (#2121030)

Arod should see if he can get Raffy's old gig hawking Viagra. Then you could get a cross promotional deal with a NY Yankee's Mens kit, a stick of Randy Johnson's deodarant, Giambi's roids, Jeter's cologne and Arod's Viagra. Everything you need for a night of Manhattan clubbing.

Except the wallets and drug connections of those guys.

35. Matt Clement of Alexandria Posted: August 01, 2006 at 03:45 AM (#2121033)

Smells like team spirit.

Which is funny because Cobain got that phrase from Kathleen Hanna of Bikini Kill, who said that Kurt smelled like teen spirit. She was making a joke, in reference to the teen-marketed anti-perspirant, but Cobain didn't get the reference and loved the phrase, and so the song was born. Full circle, we come.

Also, David Ortiz.

In conclusion, David Ortiz.

36. Darren

Posted: August 01, 2006 at 03:50 AM (#2121038)

I knew that the song was in reference to the deodorant, but I didn't know the details. I probably didn't really need to know them, but hey, I'll let it slide because, ya know, David Ortiz and all that.

37. Crispix Attacks Posted: August 01, 2006 at 04:14 AM (#2121064)

You'd think Jeter had it all, but this shows that he really envies the status of Gustavo Chacin. Having his own cologne is a good start toward a Chacin-like lifestyle, now Jeter just has to remove all the hair on his body and start wearing Kool Moe Dee-style sunglasses

38. TerpNats Posted: August 01, 2006 at 04:16 AM (#2121067)

How about a fragrance not named for a New York or Boston player? People need to take care of odors west of the Hudson River, you know.

39. Crispix Attacks Posted: August 01, 2006 at 04:18 AM (#2121068)

TerpNats, I just mentioned the Chacin cologne!!

40. rb's team is hopeful for the new year! Posted: August 01, 2006 at 04:26 AM (#2121075)

This is going to be one big snarkfest, isn't it? No thoughtful analysis or insightful commentary?

What the hell do you expect? Do you want us to go test it? Give it a VoRF?

41. PepTech Posted: August 01, 2006 at 04:26 AM (#2121076)

If Nomar Garciaparra had designed the scent... oh, never mind.

I understand the concept of something Driven by Derek Jeter on the left side - is there a companion fragrance for someone to use for the right?

42. Hello Rusty Kuntz, Goodbye Rusty Cars Posted: August 01, 2006 at 04:27 AM (#2121077)

How about a fragrance not named for a New York or Boston player? People need to take care of odors west of the Hudson River, you know.

There's Matt Stairs's Consumption: For when you want to smell like a man. It's a mixture of cigarette butts and half-finished beer that's been sitting in a Trans Am for four days.

43. Jeff K. Posted: August 01, 2006 at 04:29 AM (#2121080)

She was making a joke, in reference to the teen-marketed anti-perspirant, but Cobain didn't get the reference and loved the phrase, and so the song was born.

I knew that reference too, but I think you mean "The name for the song was born" rather than "the song was born". Because "Smells like Teen Spirit" or even "Teen Spirit" don't appear in the lyrics.

44. rLr Is King Of The Romans And Above Grammar Posted: August 01, 2006 at 04:31 AM (#2121082)

It's a mixture of cigarette butts and half-finished beer that's been sitting in a Trans Am for four days.

You sure he didn't collaborate with David Wells on that one?

One wonders if Mike Piazza has a patented scent.

45. Backlasher

Posted: August 01, 2006 at 04:33 AM (#2121084)

I knew that reference too, but I think you mean "The name for the song was born" rather than "the song was born". Because "Smells like Teen Spirit" or even "Teen Spirit" don't appear in the lyrics.

Did anyone read the Cobain bio? While that has been trashed a little, the early notes from Cobain's journal indicated that it started as a love song to Toby Vail

46. Crispix Attacks Posted: August 01, 2006 at 04:38 AM (#2121089)

There's Matt Stairs's Consumption: For when you want to smell like a man. It's a mixture of cigarette butts and half-finished beer that's been sitting in a Trans Am for four days.

Was Matt Stairs the guy who lived in a trailer parked next to the park when he was with the Iowa Cubs? I forget who that was.

He certainly looked like Matt Stairs.

47. Hello Rusty Kuntz, Goodbye Rusty Cars Posted: August 01, 2006 at 04:39 AM (#2121091)

You sure he didn't collaborate with David Wells on that one?

It is quite similar to Wells's fragrance, Beerfart.

48. rLr Is King Of The Romans And Above Grammar Posted: August 01, 2006 at 04:40 AM (#2121092)

He certainly looked like Matt Stairs.

That could have been a lot of people in Iowa.

49. Hello Rusty Kuntz, Goodbye Rusty Cars Posted: August 01, 2006 at 04:40 AM (#2121093)

Was Matt Stairs the guy who lived in a trailer parked next to the park when he was with the Iowa Cubs? I forget who that was.

That was Rod Beck, wasn't it?

50. Crispix Attacks Posted: August 01, 2006 at 04:42 AM (#2121095)

Oh yes, Rod Beck.

BTW, I hope everyone clicked on the link in #37.

51. Raskolnikov Posted: August 01, 2006 at 04:56 AM (#2121103)

I bet Driven covers more ground than Jeter does.

52. Шĥy Posted: August 01, 2006 at 01:29 PM (#2121261)

Driven? I thought Jeter drives a Ford.

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Tuesday, August 01, 2006

AP: Derek Jeter gets his own fragrance

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