“Ari Fleischer Sports Communications can help you handle the bad news and take advantage of the good.”
“I say this as somebody who does not know him, doesn’t know his personality and that’s a very important starting point, because anything somebody does they have to do with credibility,” Fleischer said. “In his case, that has become a much higher hurdle. It’s very hard in the pr world to come up to the plate when you have two strikes against you.”
Braun was suspended by Major League Baseball this season because of his connections to the Biogenesis clinic and performance-enhancing drugs.
“There are three parts to it,” Fleischer said about what Braun should do. “One is a full mea culpa now, like Mark McGwire did. He has to bare his soul, explain he messed up. But it has to be heartfelt and he has to mean it. It can’t be mouthed. It can’t be somebody else’s creation. It has to be genuine or fans and reporters are going to see right through it.
“If he were a client, I would really work him over to make that assessment,” Fleischer said. “If they just can’t pull it off, because they are too arrogant or because they don’t believe it, then I would say you don’t have a way back.”
Part two in his plan is a little easier.
“Go away,” Fleischer said. “Then lay low. Go away. Accept your punishment.”
And part three, “Come back and get hot,” Fleischer said. “You let your bat do the talking.”
After demonstrating he can play at a high level without PEDs, then Braun “can urge people not to make the same mistake” he did.
Fleischer said people are more willing to forgive the transgressions of sports figures than politicians.
“Fans are interested in sports stars because they want to watch their games on the field,” he said. “People still have not given up hope, although it’s become harder every day, to see elected officials in a higher and better light. We expect more from elected officials than we do from a 23-year-old jock. So if an athlete lets us down for a personal transgression, none of us likes it. But we are willing to forgive. America is a very forgiving place for those who earn it and deserve it and for those who are sincere.”
Posted: August 22, 2013 at 08:05 AM | 74 comment(s)
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