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Tuesday, August 14, 2012

BBC mistakenly broadcast beer advert during sports game

A Sir Ballantyne Blast!

The Corporation, which is funded by British licence fee payers so it does not have to take advertising, mistakenly included the paid promotions when it relayed an American station’s coverage of a baseball game.

The announcers wove the plugs for sponsors, among them chains of financial advisers and petrol stations, into their commentary of the match, which was broadcast on Radio 5 Live Sports Extra on a Sunday evening.

During a break in play just before 9.30pm UK time, one of the commentators told BBC listeners in Britain: “This game is brought to you by Budweiser, the beer that starts with a full flavour and ends with a crisp fast finish – fast [sic] times awaiting, grab some Buds.”

...Listener Julian Shersby, from Dorking, Surrey, has complained to the BBC Trust about the lapses in the broadcast of the Major League Baseball match between Chicago Cubs and St Louis Cardinals on July 22.

He said: “I have never ever heard advertising as blatant and directly commercial as this aired in any BBC program in my previous more than 40 years of listening to its services in the UK.

“Whilst the producer will no doubt claim it was an accident, to my mind it was an inexcusable error and if the US broadcaster is known to behave in this way then the coverage should have been time delayed by, say, 15 seconds so that the producer could press a button to cut out the advertisement within the game coverage before it was transmitted to UK listeners.”

Repoz Posted: August 14, 2012 at 08:41 AM | 40 comment(s) Login to Bookmark
  Tags: media, warm beer

Reader Comments and Retorts

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Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. The Robby Hammock District (Dan Lee) Posted: August 14, 2012 at 09:03 AM (#4207834)
Dorking, indeed.
   2. flournoy Posted: August 14, 2012 at 09:04 AM (#4207835)
I think the BBC should consult with Ms. Taylor Grey Meyer as to what kind of offer they might extend to Julian Shersby as a consolation for his inconvenience.
   3. AndrewJ Posted: August 14, 2012 at 09:11 AM (#4207837)
OTOH, Auntie Beeb didn't edit Eric Idle's "sh!t" from his song in the Closing Ceremony.
   4. Misirlou's been working for the drug squad Posted: August 14, 2012 at 09:17 AM (#4207842)
OTOH, Auntie Beeb didn't edit Eric Idle's "sh!t" from his song in the Closing Ceremony.


I didn't watch the NBC version, but I was wondering if they would. Maybe they edited out the whole performance. From reviews, it sounds like they cut out a lot.
   5. MC Skat Kat kann es eigentlich kaum erwarten Posted: August 14, 2012 at 09:20 AM (#4207846)
They should have been spared watching the Cubs.
   6. RoyalsRetro (AG#1F) Posted: August 14, 2012 at 09:25 AM (#4207847)
They should have their Teletubbies taken away from them.



I didn't watch the NBC version, but I was wondering if they would. Maybe they edited out the whole performance. From reviews, it sounds like they cut out a lot


And yet Jessie J. desecrating the legacy of Freddie Mercury somehow made it to air.
   7. Jose Can Still Seabiscuit Posted: August 14, 2012 at 09:25 AM (#4207848)
NBC bleeped out the \"####\" from Idle's performance but aired it in its entirety (I think).
   8. Misirlou's been working for the drug squad Posted: August 14, 2012 at 09:39 AM (#4207860)
And yet Jessie J. desecrating the legacy of Freddie Mercury somehow made it to air.


Yeah, but it was worth it to hear Brian may do the solo from "Brighton Rock", unless they cut that.

And I read they cut Muse.
   9. Pops Freshenmeyer Posted: August 14, 2012 at 10:01 AM (#4207882)
And yet Jessie J. desecrating the legacy of Freddie Mercury somehow made it to air.

No kidding. I thought Freddie on the video screen was incredibly cool, though.
   10. Misirlou's been working for the drug squad Posted: August 14, 2012 at 10:06 AM (#4207887)
And yet Jessie J. desecrating the legacy of Freddie Mercury somehow made it to air.


At any rate, she's better than Paul Rodgers.
   11. The Robby Hammock District (Dan Lee) Posted: August 14, 2012 at 10:11 AM (#4207891)
At any rate, she's better than Paul Rodgers.
Certainly no worse. I know May and Taylor like making music and they've earned the right to do whatever they want without idiots like me criticizing them, but it's just plain wrong for them to call themselves Queen.
   12. ThisElevatorIsDrivingMeUpTheWall Posted: August 14, 2012 at 10:18 AM (#4207895)
I stayed awake long enough to watch the Who Are They? but not the Who.
   13. RoyalsRetro (AG#1F) Posted: August 14, 2012 at 10:27 AM (#4207901)

No kidding. I thought Freddie on the video screen was incredibly cool, though.


I liked it, but I was disappointed because I was expecting a Tupac-style hologram.
   14. Misirlou's been working for the drug squad Posted: August 14, 2012 at 10:28 AM (#4207902)
Certainly no worse. I know May and Taylor like making music and they've earned the right to do whatever they want without idiots like me criticizing them, but it's just plain wrong for them to call themselves Queen.


I know he's long retired and living comfortably off the royalties from "Another One Bites the Dust", but it would have been cool to see John Deacon make one last public appearance.
   15. Lassus Posted: August 14, 2012 at 10:32 AM (#4207904)
Google's Freddy Mercury birthday tribute remains among the coolest I've seen.
   16. Random Transaction Generator Posted: August 14, 2012 at 11:34 AM (#4207963)
OTOH, Auntie Beeb didn't edit Eric Idle's "sh!t" from his song in the Closing Ceremony.

They allow swearing on TV in Britain.
   17. RoyalsRetro (AG#1F) Posted: August 14, 2012 at 11:45 AM (#4207975)

OTOH, Auntie Beeb didn't edit Eric Idle's "sh!t" from his song in the Closing Ceremony.

They allow swearing on TV in Britain.


They allow \"####\" in America too after a certain time (10 pm?). But I guess not NBC.
   18. vortex of dissipation Posted: August 14, 2012 at 01:40 PM (#4208055)
The BBC televises Formula One auto racing, and those cars are moving billboards.
   19. Fred Lynn Nolan Ryan Sweeney Agonistes Posted: August 14, 2012 at 01:52 PM (#4208066)
I stayed awake long enough to watch the Who Are They? but not the Who.

I've been going with "The Two."
   20. Bring Me the Head of Alfredo Griffin (Vlad) Posted: August 14, 2012 at 02:01 PM (#4208073)
During a break in play just before 9.30pm UK time, one of the commentators told BBC listeners in Britain: “This game is brought to you by Budweiser...”


I thought they said it was an ad for beer?
   21. Tripon Posted: August 14, 2012 at 02:01 PM (#4208075)
I'm surprised anyone complained about having a beer ad on BBC. You're telling me that don't like a nice frosty one?
   22. Chicago Joe Posted: August 14, 2012 at 02:11 PM (#4208081)
I'm surprised anyone complained about having a beer ad on BBC. You're telling me that don't like a nice frosty one?


Considering they pay upwards of $200/year per tv to not have ads on the Beeb, it's a legitimate beef.
   23. Greg K Posted: August 14, 2012 at 02:47 PM (#4208120)
Considering they pay upwards of $200/year per tv to not have ads on the Beeb, it's a legitimate beef.

So you're saying they should have been advertising for Beefeater Gin?
   24. something like a train wreck Posted: August 14, 2012 at 02:59 PM (#4208135)
What do they do during the commercial breaks? Test patterns? Shadow puppets?
   25. The Yankee Clapper Posted: August 14, 2012 at 03:14 PM (#4208151)
Do they incorporate bathroom breaks in their longer programs?
   26. TerpNats Posted: August 14, 2012 at 03:23 PM (#4208165)
The BBC is why the Kinks changed a reference to Coca-Cola in "Lola" ("where you drink champagne and it tastes just like...") to "cherry cola."
   27. Greg K Posted: August 14, 2012 at 03:27 PM (#4208172)
The BBC is why the Kinks changed a reference to Coca-Cola in "Lola" ("where you drink champagne and it tastes just like...") to "cherry cola."

Luckily Savage Garden refused to bend to the "man".

What do they do during the commercial breaks? Test patterns? Shadow puppets?

During the Superbowl they cut to two English guys and Tiki Barber in a studio. In the pre-game show the British guys told Tiki they'd just be chatting every commercial break as the BBC didn't have them. He looked at them like someone had just shat in his mouth.
   28. Voros McCracken of Pinkus Posted: August 14, 2012 at 03:45 PM (#4208186)
The English hatred of advertising is ubiquitous.
   29. Gary Truth Serum Posted: August 14, 2012 at 04:06 PM (#4208204)
The BBC is why the Kinks changed a reference to Coca-Cola in "Lola" ("where you drink champagne and it tastes just like...") to "cherry cola."

It's also why Paul Simon's "Kodachrome" wasn't released as a single in Britain.
   30. just plain joe Posted: August 14, 2012 at 04:19 PM (#4208228)
What does the BBC do when they show football (soccer) highlights? Every team's uniform (as far as I can tell) is an ad for one or more products, and there is multiple advertising signage along the sides of the stadia. Do they blur out all of these ads, or not?
   31. The Kentucky Gentleman, Mark Edward Posted: August 14, 2012 at 04:45 PM (#4208260)
Luckily Savage Garden refused to bend to the "man".


Savage Garden story: A friend's friend was getting married. He and his fiance were deciding on a "first dance song" or whatever it's called. They settled on Savage Garden's "Truly Madly Deeply." Upon finding out that member(s) of Savage Garden is(are) gay, he demanded that they change the song.

I didn't go to the wedding so I don't know what second choice song they went with.
   32. Greg K Posted: August 14, 2012 at 04:57 PM (#4208276)
What does the BBC do when they show football (soccer) highlights? Every team's uniform (as far as I can tell) is an ad for one or more products, and there is multiple advertising signage along the sides of the stadia. Do they blur out all of these ads, or not?

I can't speak for the lady from Dorking, but I would assume it's a distinction between advertising the BBC has been paid to present and advertising that happens to be present in a BBC broadcast. Thus, Budweiser paying a BBC employee to say nice things about their beer is different than AIG paying Manchester United to be on their kit while the BBC broadcasts their match.

I think the logic behind the complaint isn't "I don't want to see advertising!", it's more "I pay my TV license so that the BBC doesn't need to advertise, why are they hawking (hocking?) a product?"

EDIT: of course this incident was on the radio, but you know what I mean.
   33. JJ1986 Posted: August 14, 2012 at 05:05 PM (#4208283)
Thus, Budweiser paying a BBC employee to say nice things about their beer


It sounds like they were just relaying a feed from an American corporation.
   34. Swoboda is freedom Posted: August 14, 2012 at 05:06 PM (#4208285)
Savage Garden story: A friend's friend was getting married. He and his fiance were deciding on a "first dance song" or whatever it's called. They settled on Savage Garden's "Truly Madly Deeply." Upon finding out that member(s) of Savage Garden is(are) gay, he demanded that they change the song.

I didn't go to the wedding so I don't know what second choice song they went with.


An Elton John tune. Or maybe Night and Day by Cole Porter.
   35. Greg K Posted: August 14, 2012 at 05:06 PM (#4208286)
Savage Garden story: A friend's friend was getting married. He and his fiance were deciding on a "first dance song" or whatever it's called. They settled on Savage Garden's "Truly Madly Deeply." Upon finding out that member(s) of Savage Garden is(are) gay, he demanded that they change the song.

I didn't go to the wedding so I don't know what second choice song they went with.


My favourite wedding song story...
This summer a friend of mine got married - it was pretty low-key, just at his grandparents farm and I was the only non-family member there. Pretty much the only thing they planned was the bride wanted a specific song playing for when she walked down the aisle (which in this case was a lawn). So my friend had enlisted the help of a cousin who had some speakers and various audio components to bring his gear. The weekend unwrapped as follows...

Thursday - Groom calls cousin 3 times over the course of the day, ostensibly for other things but really just to remind him to bring his audio equipment, as he lives in the Northwest Territories and the wedding is in Calgary 15+ hours away.
Friday - Cousin arrives, is asked "do you have the speakers?" - affirmative
Saturday - Day of the Wedding
Noon - Discussion over lunch about complications over what audio cable to use, how to connect the ipod, where to put the speakers etc.
2pm - Groom gives the order to start setting up chairs and speakers
3pm - Ceremony literally in 5 minutes, cousin turns to a group of us setting up chairs and says "you know...I think my speakers are in my other truck". Hilarity ensues.

The groom's brother ended up backing his car onto the lawn and opening all his doors to play the song on his car stereo. Luckily (though sadly for entertainment purposes) both the bride and groom are super laid back so weren't bothered at all by it, but it was good fun.
   36. Greg K Posted: August 14, 2012 at 05:07 PM (#4208290)
It sounds like they were just relaying a feed from an American corporation.

Ah really?
Then I have a hard time sympathizing with the complaint. Not that I really did in the first place, but even less so now.
   37. Greg K Posted: August 14, 2012 at 05:22 PM (#4208313)
I didn't go to the wedding so I don't know what second choice song they went with.

An Elton John tune.

If you consider him homosexual I think the best wedding songs have to go to Morrissey.

You're the One for Me Fatty

William It was Really Nothing
"How can you stay with a fat girl who'll say:
'Oh! Would you like to marry me?
And if you like you can buy the ring'"

Some Girls Are Bigger Than Others

Will Never Marry

Or what would be my personal choice The Girl Least Likely To
   38. Bob Evans Posted: August 14, 2012 at 06:34 PM (#4208393)
And yet Jessie J. desecrating the legacy of Freddie Mercury somehow made it to air.

I don't think that's a legacy that's truly capable of desecration.
   39. OsunaSakata Posted: August 14, 2012 at 08:10 PM (#4208449)
There apparently was about six years between the first appearance of sponsored football team jerseys and showing those teams' highlights on British television.
   40. Lassus Posted: August 14, 2012 at 10:29 PM (#4208514)
An Elton John tune. Or maybe Night and Day by Cole Porter.

Hopefully something by Billy Strayhorn.

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