The Corporation, which is funded by British licence fee payers so it does not have to take advertising, mistakenly included the paid promotions when it relayed an American station’s coverage of a baseball game.
The announcers wove the plugs for sponsors, among them chains of financial advisers and petrol stations, into their commentary of the match, which was broadcast on Radio 5 Live Sports Extra on a Sunday evening.
During a break in play just before 9.30pm UK time, one of the commentators told BBC listeners in Britain: “This game is brought to you by Budweiser, the beer that starts with a full flavour and ends with a crisp fast finish – fast [sic] times awaiting, grab some Buds.”
...Listener Julian Shersby, from Dorking, Surrey, has complained to the BBC Trust about the lapses in the broadcast of the Major League Baseball match between Chicago Cubs and St Louis Cardinals on July 22.
He said: “I have never ever heard advertising as blatant and directly commercial as this aired in any BBC program in my previous more than 40 years of listening to its services in the UK.
“Whilst the producer will no doubt claim it was an accident, to my mind it was an inexcusable error and if the US broadcaster is known to behave in this way then the coverage should have been time delayed by, say, 15 seconds so that the producer could press a button to cut out the advertisement within the game coverage before it was transmitted to UK listeners.”
Posted: August 14, 2012 at 07:41 AM | 40 comment(s)
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