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Tuesday, March 27, 2012

BIOTRONIK Names Baseball Legend and Hall of Famer, Tommy Lasorda, Brand Ambassador

Yeah, but that “Keep your tortellinis!...I’m getting my Closed Loop Stimulation elsewhere!” ad is a bit over the top.

BIOTRONIK, a leading manufacturer of implantable cardiac devices and pioneer of wireless remote monitoring technologies, today announced that baseball legend and Hall of Famer Tommy Lasorda has been named BIOTRONIK’s new Brand Ambassador.

“Tommy Lasorda is an on-the-go guy and one of the most beloved personalities in baseball and sports,” said Rex Richmond, VP of Marketing at BIOTRONIK, Inc., USA. “In 2011, when his physicians determined he needed a pacemaker, Tommy and his doctors selected BIOTRONIK’s Evia SR-T pacemaker with Closed Loop Stimulation and Home Monitoring because it perfectly fits Tommy Lasorda’s health needs and lifestyle.”

“I’ve never been a quitter so I wasn’t looking forward to having to slow down now. I needed a pacemaker that could keep pace with me,” said Lasorda. “My doctors explained that my BIOTRONIK pacemaker was not only extremely safe and effective, but that it also has unique features that no other pacemaker has that let me maintain my active lifestyle.”

“I feel like my BIOTRONIK pacemaker has given me extra innings—and I couldn’t be happier,” Lasorda said.

Repoz Posted: March 27, 2012 at 09:26 PM | 11 comment(s) Login to Bookmark
  Tags: business, dodgers

Reader Comments and Retorts

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Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Pasta-diving Jeter (jmac66) Posted: March 27, 2012 at 10:17 PM (#4090779)
Tommy Lasorda is slower than ten pacemakers
   2. Bob Evans Posted: March 27, 2012 at 10:34 PM (#4090788)
In other news, Tommy Lasorda has a heart.
   3. Der-K thinks the Essex Green were a good band. Posted: March 27, 2012 at 10:58 PM (#4090801)
And that heart has been brought to you by Boar's Head, the leading provider of superior delicatessen products. Boar's Head! Compromise elsewhere...
   4. UCCF Posted: March 27, 2012 at 11:20 PM (#4090810)
I can't wait until he has to explain this to the Baseball Bunch.
   5. frannyzoo Posted: March 27, 2012 at 11:33 PM (#4090816)
Karsten and Magic get the Dodgers and only overspent the expected $1.5bn by 500 million. How much does parking lot bankruptcy guy get?

btw, what happened to the auction? Did blurting out $2bn just obviate the need for one?
   6. Craig in MN Posted: March 27, 2012 at 11:34 PM (#4090818)
A lot of Dodger fans are going to need pacemakers when they hear what the Dodgers are being sold for.
   7. The Yankee Clapper Posted: March 28, 2012 at 12:08 AM (#4090842)
Even an ####### like McCourt can't lose money owning a MLB team despite the mismanagement and divorce.
   8. Mess with the Meat, you get the Wad! Posted: March 28, 2012 at 12:14 AM (#4090848)
And robbig the team blind! I need to buy some parking lots
   9. God Posted: March 28, 2012 at 03:37 AM (#4090882)
Can we get a Magic Johnson thread?
   10. RMc's desperate, often sordid world Posted: March 28, 2012 at 04:26 AM (#4090885)
Can we get a Magic Johnson thread?

Fun Fact: Possibly the very first person to go on the air in the state of Michigan concerning Magic's HIV was...me. I happened to be looking at my college radio station's teletype machine when I saw the AP bulletin. I ripped it off, ran into the studio and interrupted programming with the newsflash. The Detroit stations didn't go with it for several minutes. Wow.
   11. Blubaldo Jimenez (OMJ) Posted: March 28, 2012 at 08:13 AM (#4090970)
Fun conspiracy theory: Magic never had HIV, his wife was tired of the constant affairs, so she made him announce that he had HIV, both to publicly shame him and to keep the road beef away.

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