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Monday, July 14, 2014

Bleacher Report: Jordan Brand Rolls out Moving ‘RE2PECT’ Tribute for Derek Jeter

Where are his sexual conquests? Didn’t they enjoy the gift baskets?

The best part of this ad might be the grudging acknowledgements of Jeter’s success. Boston bros with no love for the Yankees tip their hats, and Mr. Met might have to go into witness protection after doffing his cap for Jeter.

It’s a moving tribute for a guy who made it through baseball’s most turbulent era without an arrest or a PED scandal. This is Nike’s official salute to Jeter, whose legacy with the company is second only to its titular namesake.

JE (Jason) Posted: July 14, 2014 at 02:32 PM | 59 comment(s) Login to Bookmark
  Tags: derek jeter, yankees

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   1. The_Ex Posted: July 14, 2014 at 03:42 PM (#4750164)
While I respect Jeter, this felt too commercial for me.
   2. The Yankee Clapper Posted: July 14, 2014 at 03:59 PM (#4750176)
Tastefully understated, classy even.
   3. winnipegwhip Posted: July 14, 2014 at 04:13 PM (#4750185)
They omitted the part where Jeets walks on water and Jesus tips his crown of thorns.

   4. Barry`s_Lazy_Boy Posted: July 14, 2014 at 05:13 PM (#4750242)
Respect is misspelled.

   5. A big pile of nonsense (gef the talking mongoose) Posted: July 14, 2014 at 05:17 PM (#4750246)
This is Nike’s official salute to Jeter, whose legacy with the company is second only to its titular namesake.


Not that I'd buy Nikes on a dare, but I had no idea that Jeter was associated with the company in any way, shape or form. Not that I'm part of the target audience, obviously.
   6. Howie Menckel Posted: July 14, 2014 at 05:17 PM (#4750248)

Ichiro could tip his cap to Jeter if he wanted to.
   7. snapper (history's 42nd greatest monster) Posted: July 14, 2014 at 05:18 PM (#4750249)
Is there any more loathsome business model than Nike?

Sell a $15 pair of running shoes to inner city kids for $200, but don't have the decency to even put one factory is a US city. God forbid Lebron James or Phil Knight didn't make that extra $10M this year.
   8. ??'s Biggest Fan! Posted: July 14, 2014 at 05:18 PM (#4750250)
It's a good ad. Mr. Met and Mets players pixelated faces was the highlight.
   9. The Chronicles of Reddick Posted: July 14, 2014 at 05:21 PM (#4750255)
Where is the part when he cures the sick or brings back the dead?
   10. Pat Rapper's Delight Posted: July 14, 2014 at 05:23 PM (#4750259)
Ha2 Twitter 2elected Jeter a2 Home Run Derby champion yet?
   11. Scott Lange Posted: July 14, 2014 at 05:23 PM (#4750260)
Here's a better version, but your mileage may vary.
   12. The Yankee Clapper Posted: July 14, 2014 at 05:37 PM (#4750272)
Is there any more loathsome business model than Nike? Sell a $15 pair of running shoes to inner city kids for $200 . . .

Although I believe it is silly for anyone to spend $100 - $200 for a pair of sneakers, the Nike demographic isn't limited to inner city kids.
   13. A big pile of nonsense (gef the talking mongoose) Posted: July 14, 2014 at 05:41 PM (#4750276)
the Nike demographic isn't limited to inner city kids.


Undoubtedly true. Idiots comes in all demographic categories.
   14. tfbg9 Posted: July 14, 2014 at 05:44 PM (#4750280)
Is there any more loathsome business model than Nike?


Time. Warner. Cable.
   15. snapper (history's 42nd greatest monster) Posted: July 14, 2014 at 05:45 PM (#4750282)
Although I believe it is silly for anyone to spend $100 - $200 for a pair of sneakers, the Nike demographic isn't limited to inner city kids.

Undoubtedly true. Idiots comes in all demographic categories.

Both true. But their choice of endorsers and their advertising clearly targets inner city kids.
   16. winnipegwhip Posted: July 14, 2014 at 05:45 PM (#4750283)
I used to support this company when I was buying cleats. They made quality products and refused to pay for athletic endorsements. I only stopped once they focused on softball exclusively.

Company Website

   17. Best Regards, President of Comfort, Esq. Posted: July 14, 2014 at 05:52 PM (#4750291)
It seems a bit odd for Jeter to film a scene for his own tribute commercial.
   18. Howie Menckel Posted: July 14, 2014 at 06:00 PM (#4750298)

"Mets players pixelated faces"

well, they're actors, but....
   19. Greg K Posted: July 14, 2014 at 06:02 PM (#4750299)
I used to support this company when I was buying cleats. They made quality products and refused to pay for athletic endorsements. I only stopped once they focused on softball exclusively.

I turned to soccer cleats a while back (because baseball shoes don't exist in the UK). In 30 years I'd never worn a baseball shoe that felt comfortable, but ever soccer shoe I've ever worn felt great! So it's going to be soccer shoes for me from here on out.
   20. A big pile of nonsense (gef the talking mongoose) Posted: July 14, 2014 at 06:07 PM (#4750305)
I turned to soccer cleats a while back (because baseball shoes don't exist in the UK). In 30 years I'd never worn a baseball shoe that felt comfortable, but ever soccer shoe I've ever worn felt great! So it's going to be soccer shoes for me from here on out.


Do you keep them in the same bucket as your socks?
   21. Moeball Posted: July 14, 2014 at 06:11 PM (#4750307)
made it through baseball’s most turbulent era without an arrest or a PED scandal.



Not necessarily baseball's most turbulent era.

There's always been stuff going on - labor battles with the reserve clause (think 1890 Player's League, for example), issues about cheating scandals (1951 comes to mind and 1919 the flip side of that), racial issues, unstable franchises, etc.

There has always been some kind of controversy or upheaval. What happened in the 1990s and 2000s was no more or less crazy than any previous generations in the sport, just different, that's all.

Of course, the universe never existed before Nike came along, so I guess I shouldn't be surprised by the attitude.
   22. Los Angeles El Hombre de Anaheim Posted: July 14, 2014 at 08:31 PM (#4750406)
Of course, the universe never existed before Nike came along
It did exist, but Nike managed to mark up the price from it's actual value of $20 to $199.95 and up.
   23. Steve Balboni's Personal Trainer Posted: July 14, 2014 at 09:37 PM (#4750432)
I love that about the only person in the ad who doesn't tip his hat is the catcher at the beginning of the ad...A.J. Pierzynski. Of course.
   24. snapper (history's 42nd greatest monster) Posted: July 14, 2014 at 09:44 PM (#4750437)
I love that about the only person in the ad who doesn't tip his hat is the catcher at the beginning of the ad...A.J. Pierzynski. Of course.

Now if AJ had only punched Jeter in the nads, then we'd have a video worth watching.
   25. Walt Davis Posted: July 15, 2014 at 12:01 AM (#4750475)
the Nike demographic isn't limited to inner city kids.

Yet if Nike wasn't successful among inner city kids, I bet most of the rest of their "fashion" demographic goes away too.

Now if AJ had only punched Jeter in the nads, then we'd have a video worth watching.

Recalls the best scene in An Officer and a Gentleman
   26. Greg K Posted: July 15, 2014 at 12:04 AM (#4750476)
Do you keep them in the same bucket as your socks?

Don't be silly, shoes go in a sack. I thought you Alabamans were civilized!
   27. madvillain Posted: July 15, 2014 at 12:31 AM (#4750481)
It’s a moving tribute for a guy who made it through baseball’s most turbulent era without an arrest or a PED scandal.


well why don't we just give 80% of the league a ceremony then.

Yet if Nike wasn't successful among inner city kids, I bet most of the rest of their "fashion" demographic goes away too.


Maybe at one time, but not anymore, Nike's brand transcends race/status/culture at this point, it is unstoppable.
   28. Cooper Nielson Posted: July 15, 2014 at 12:39 AM (#4750483)
It’s a moving tribute for a guy who made it through baseball’s most turbulent era without an arrest or a PED scandal.

Is this really that big of an achievement? Where were the moving tributes for Mike Mussina, Kenny Lofton, Bernie Williams, Johnny Damon, Jeff Kent, John Smoltz, Andres Galarraga, John Olerud, Chuck Finley, Marquis Grisson, Edgar Renteria, Javier Vazquez, Robin Ventura, etc.?

(OK, maybe some of those guys have arrest/PED records that I don't remember. So just delete them and add another name. It doesn't seem that rare.)
   29. Sean Forman Posted: July 15, 2014 at 12:46 AM (#4750486)

Is this really that big of an achievement? Where were the moving tributes for Mike Mussina, Kenny Lofton, Bernie Williams, Johnny Damon, Jeff Kent, John Smoltz, Andres Galarraga, John Olerud, Chuck Finley, Marquis Grisson, Edgar Renteria, Javier Vazquez, Robin Ventura, etc.?


Craig Biggio?????? His equal as a player and a single franchise guy to boot.
   30. odds are meatwad is drunk Posted: July 15, 2014 at 02:50 AM (#4750504)
Plus he moved positions to help the team when they brought in FA's.
   31. odds are meatwad is drunk Posted: July 15, 2014 at 02:50 AM (#4750505)
Wooo double post.
   32. Cooper Nielson Posted: July 15, 2014 at 03:22 AM (#4750509)
Craig Biggio?????? His equal as a player and a single franchise guy to boot.

I intentionally didn't list him because it seems that some people have, for reasons that completely bewilder me, connected him tenuously to the whole PED issue -- I guess because he played with Jeff Bagwell who many people assume was on PEDs because, well, he had muscles and was a good hitter.

But, yeah, as far as I can tell, Biggio's playing career was equally as crime-free and PED-free as Jeter's. And you could argue that he was a better baseball player. But I don't remember his Nike farewell commercial.
   33. Barnaby Jones Posted: July 15, 2014 at 06:34 AM (#4750515)
I think Caminiti's saga has smeared over onto both Bagwell and Biggio.
   34. Barnaby Jones Posted: July 15, 2014 at 06:37 AM (#4750516)
It seems a bit odd for Jeter to film a scene for his own tribute commercial.


This was my thought as well.
   35. Pat Rapper's Delight Posted: July 15, 2014 at 08:43 AM (#4750527)
I think Caminiti's saga has smeared over onto both Bagwell and Biggio.

Yet at the same time St. Derek shared a clubhouse with Jason Giambi, Roger Clemens, Andy Pettitte, Alex Rodriguez, Melky Cabrera, Jose Canseco, Gary Sheffield, Kevin Brown, Chuck Knoblauch, David Justice, and several more who were suspended for PED's or named in the Mitchell Report.
   36. Lassus Posted: July 15, 2014 at 08:52 AM (#4750530)
It was generally tiresome, but was that Adam Horowitz showing up there in the middle? I thought so, and I may have gotten misty at that one, given recent events.
   37. Greg K Posted: July 15, 2014 at 09:47 AM (#4750557)
It was generally tiresome, but was that Adam Horowitz showing up there in the middle? I thought so, and I may have gotten misty at that one, given recent events.

Ah, Adam Horovitz. I thought you were getting misty-eyed about the end of Lost.
   38. Lassus Posted: July 15, 2014 at 10:02 AM (#4750564)
Too much singing in german. I hear V, I see W.
   39. Barry`s_Lazy_Boy Posted: July 15, 2014 at 10:05 AM (#4750565)
It seems a bit odd for Jeter to film a scene for his own tribute commercial.

It seems perfectly fitting to me.
   40. A big pile of nonsense (gef the talking mongoose) Posted: July 15, 2014 at 10:07 AM (#4750567)
Too much singing in german.


Oh ... right.

For a minute there, I thought you were equating the video to a musical version of the Nuremberg Rallies.

Or, I dunno, "Springtime for Jeter."
   41. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: July 15, 2014 at 10:17 AM (#4750575)
Where were the moving tributes for Mike Mussina, Kenny Lofton, Bernie Williams, Johnny Damon, Jeff Kent, John Smoltz, Andres Galarraga, John Olerud, Chuck Finley, Marquis Grisson, Edgar Renteria, Javier Vazquez, Robin Ventura, etc.?

Why don't you ask the people who didn't choose to honor them?

-------------------------------------------------------------

Craig Biggio?????? His equal as a player and a single franchise guy to boot.

So were the Astros just too cheap to honor him, or is it maybe just that his rep in the game isn't as high as Jeter's?

P.S. You know the easiest way to avoid all these over-the-top tributes? Don't watch them. I've yet to see a single one, and I doubt if I've missed much.
   42. The Chronicles of Reddick Posted: July 15, 2014 at 11:38 AM (#4750615)
Regarding Jeter, can we make the some criticism about him that we made about Jordan in that he didn't use his fame to voice his opinions like Ali did?
   43. Sean Forman Posted: July 15, 2014 at 12:14 PM (#4750632)
rep in the game isn't as high as Jeter's?


That's obviously the case. I'm just curious for the reason for it. Why is Jeter so much more revered than players like Chipper Jones and Craig Biggio?
   44. snapper (history's 42nd greatest monster) Posted: July 15, 2014 at 12:17 PM (#4750634)
Regarding Jeter, can we make the some criticism about him that we made about Jordan in that he didn't use his fame to voice his opinions like Ali did?

To be fair, a lot of Ali's opinions were vicious and obnoxious, and shouldn't have been voiced.
   45. Blastin Posted: July 15, 2014 at 12:23 PM (#4750641)
Well, Biggio, sure. But Chipper's got a pretty checkered adulterous personal life. Now, I don't really care (though he does seem to be kind of thick), but I can bet that doesn't help with the media.
   46. Blastin Posted: July 15, 2014 at 12:26 PM (#4750644)
Also: Basketball sneakers are NOT running shoes. No. No.

That doesn't mean the business model isn't skewed. But, no. No.
   47. snapper (history's 42nd greatest monster) Posted: July 15, 2014 at 12:29 PM (#4750647)
Also: Basketball sneakers are NOT running shoes. No. No.

Well, to be fair, they do run in them.
   48. tfbg9 Posted: July 15, 2014 at 12:29 PM (#4750650)
Regarding Jeter, can we make the some criticism about him that we made about Jordan in that he didn't use his fame to voice his opinions like Ali did?


Or praise the crap outta him? Why do I care what Mr. Gift Baskets thinks about Current Events? HE'S A FREAKIN' BALLPLAYER! Shut up and flail.
   49. Lassus Posted: July 15, 2014 at 12:36 PM (#4750655)
Why is Jeter so much more revered than players like Chipper Jones and Craig Biggio?

Location, championships, championships in that location. Right time and place due to history, events, personality, previous history, really, just everything. It can't be any kind of shock to anybody.
   50. Martin Hemner Posted: July 15, 2014 at 01:17 PM (#4750686)
Why is Jeter so much more revered than players like Chipper Jones and Craig Biggio?

A lot was made of Chipper's last All-Star Game too. Link And the Mets made a big deal in his last game in NYC. Link

Biggio was a quiet guy, and was overshadowed by some bigger names in bigger cities. It is unfortunate that a bigger deal wasn't made for him.
   51. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: July 15, 2014 at 01:24 PM (#4750696)
Regarding Jeter, can we make the some criticism about him that we made about Jordan in that he didn't use his fame to voice his opinions like Ali did?

Sure, as long as that's your standard reaction to the other 95% of the players who are similarly closemouthed about everything.

But the bottom line for me is that there should be room for degrees of outspokenness ranging all the way from Jeter to Curt Schilling and even beyond that, with the player alone making the decision of where he wants to be on that spectrum. And if the player makes an a s s of himself with his comments, then just react to the comments themselves.
   52. Lassus Posted: July 15, 2014 at 01:49 PM (#4750730)
It appears I was wrong about Horovitz. That skateboarder dude is some non-Tony-Hawk skateboarding dude.
   53. The Good Face Posted: July 15, 2014 at 02:02 PM (#4750745)
Regarding Jeter, can we make the some criticism about him that we made about Jordan in that he didn't use his fame to voice his opinions like Ali did?


It's quite possible Jeter doesn't have strong opinions about anything other than baseball and banging hot chicks.
   54. JE (Jason) Posted: July 15, 2014 at 02:39 PM (#4750807)
P.S. You know the easiest way to avoid all these over-the-top tributes? Don't watch them. I've yet to see a single one, and I doubt if I've missed much.

It was easy to avoid the Astros ceremony for Jeter but avoiding the countless tributes on MLBN, ESPN, Fox Sports, etc. is like trying to navigate a German minefield without the map....
   55. TDF, situational idiot Posted: July 15, 2014 at 02:50 PM (#4750819)
Is this really that big of an achievement? Where were the moving tributes for Mike Mussina, Kenny Lofton, Bernie Williams, Johnny Damon, Jeff Kent, John Smoltz, Andres Galarraga, John Olerud, Chuck Finley, Marquis Grisson, Edgar Renteria, Javier Vazquez, Robin Ventura,
Ken Griffey Jr., Barry Larkin...
   56. Blastin Posted: July 15, 2014 at 03:01 PM (#4750841)
...Griffey retired in the middle of the season, so...
   57. A big pile of nonsense (gef the talking mongoose) Posted: July 15, 2014 at 03:11 PM (#4750860)
Why is Jeter so much more revered than players like Chipper Jones and Craig Biggio?


Racism.
   58. Jose Is The Most Absurd Thing on the Site Posted: July 15, 2014 at 03:18 PM (#4750869)
It was easy to avoid the Astros ceremony for Jeter but avoiding the countless tributes on MLBN, ESPN, Fox Sports, etc. is like trying to navigate a German minefield without the map....


I don't watch anything on Fox or ESPN unless it's a live event and then I usually watch with the sound off so it's not a problem. For MLBN a couple of buttons on the remote usually fixes that. In fairness MLBN hasn't been overboard with Jeter though, at least when I've watched. I have no doubt he'll be a big part of the story tonight and his last weekend in Boston is going to be nuts but the guy is a first ballot Hall of Famer with five World Series rings. It's not like this is Scott Brosius.
   59. Sean Forman Posted: July 15, 2014 at 03:20 PM (#4750871)
Chipper got a 25 second ovation. That was a nice moment for him. I'm sure we'll see about the same tonight.

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