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Thursday, September 20, 2012

BODYARMOR SuperDrink™ Reels in Baseball Superstar Mike Trout

Trout might get the armor…but Cabrera will get the hardware. (ducks flying raspberry blueberry goji plastibot)

BODYARMOR SuperDrink™ announces Los Angeles outfielder Mike Trout as its newest partner and shareholder. The partnership marks the first-ever national endorsement deal for the 21-year old rookie phenom and gives Trout an equity stake in the company.

Trout has taken the sports world by storm since being called up to the big leagues in April. Trout is very likely to be named the league’s top rookie and is a strong candidate for league MVP, all while leading his team’s playoff push. As a BODYARMOR SuperDrink™ partner, Trout will participate in regional and national events, promotions, product testing and more.

“National media have called Mike the ‘Supernatural’ because the talent and maturity he shows at his age exceeds all natural expectations. It’s fitting that he join BODYARMOR, which created a ‘SuperDrink’ category which has redefined what athletes expect of beverages based on our superior nutrition and hydration,” said Mike Repole, Chairman of BODYARMOR SuperDrink™. “We at BODYARMOR see Mike as an exceptional talent who can grow with our brand, as we both continue to defy expectations.”

“I expect a lot of myself on the field and the same goes for what I put into my body. Nothing else keeps me hydrated like BODYARMOR SuperDrink,” said Trout. “The big league season is a long one and I need the best fuel to perform. BODYARMOR SuperDrink™ packs an amazing amount of nutrition and hydration into one bottle. There is nothing else like it. That’s why I’ve joined BODYARMOR as a shareholder.”

Repoz Posted: September 20, 2012 at 01:03 PM | 24 comment(s) Login to Bookmark
  Tags: angels, business, general

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   1. Ok, Griffey's Dunn (Nothing Iffey About Griffey) Posted: September 20, 2012 at 01:13 PM (#4241171)
If it's on the internet, it must be true. Mike Trout IS a superstar!
   2. Jose Is The Most Absurd Thing on the Site Posted: September 20, 2012 at 01:18 PM (#4241179)
The big league season is a long one and I need the best fuel to perform.


"And remember kids, performance enhancing drugs are bad."

EDIT: Commentary on the mixed messages we send through advertising, not at all meant to be a suggestion that Trout is doing anything he shouldn't be doing.
   3. Johnny Sycophant-Laden Fora Posted: September 20, 2012 at 01:21 PM (#4241182)
Someone should tell Kehoskie
   4. SG Posted: September 20, 2012 at 01:33 PM (#4241207)
Shouldn't Superdrink be in all caps too? It's super after all.
   5. Biff, highly-regarded young guy Posted: September 20, 2012 at 01:38 PM (#4241213)
I'm glad Trout is so dedicated to the brand that he makes sure to add the trademark after BODYARMOR SuperDrink when he speaks.
   6. JoeHova Posted: September 20, 2012 at 01:50 PM (#4241234)
BODYARMOR SuperDrink™ is a name you can trust.
   7. charityslave is thinking about baseball Posted: September 20, 2012 at 01:56 PM (#4241245)
He got a piece of the company? Man, he is going to be flogging that $hit unmercifully!
   8. Pat Rapper's Delight Posted: September 20, 2012 at 02:32 PM (#4241292)
Trout is going to be one of my fantasy team keepers this off-season, so I hope this stuff has been proven to not cause gigantism.
   9. The District Attorney Posted: September 20, 2012 at 02:56 PM (#4241339)
Drinking Just In General Reels In Baseball Superstar Miguel Cabrera
   10. The Mighty Quintana Posted: September 20, 2012 at 03:03 PM (#4241351)
Well, at least he's not shilling for Delta Airlines....that didn't work out so well for another young, budding superstar!
   11. DJS and the Infinite Sadness Posted: September 20, 2012 at 03:17 PM (#4241364)

BODYARMOR SuperDrink™, creator of the SuperDrink™ beverage category, is packed with a proprietary blend of nutrients that provides an unparalleled combination of Superior Nutrition, Superior Hydration and Superior Taste. BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages.


Emphasis mine. That press release almost reads as if it's from the Onion.
   12. charityslave is thinking about baseball Posted: September 20, 2012 at 03:26 PM (#4241374)
Trout is going to be one of my fantasy team keepers this off-season


Trout should count as two keepers.
   13. Voros McCracken of Pinkus Posted: September 20, 2012 at 03:27 PM (#4241377)
BODYARMOR SuperDrink™ has got what plants crave!
   14. staring out the window and waiting for fenderbelly Posted: September 20, 2012 at 03:37 PM (#4241394)
Shouldn't Superdrink be in all caps too? It's super after all.


It is so super that everything should be put in caps.

BODYARMOR SUPERDRINK PACKS AN AMAZING AMOUNT OF NUTRITION AND HYDRATION INTO ONE BOTTLE. STOP. THERE IS NOTHING ELSE LIKE IT. STOP. THAT'S WHY I'VE JOINED BODYARMOR AS A SHAREHOLDER. STOP. ALSO, WATCH OUT FOR THAT HITLER GUY, HE'S A BAD EGG. STOP.
   15. My name is Votto, and I love to get blotto Posted: September 20, 2012 at 03:41 PM (#4241399)
#10, When I saw Trout on the cover of SI, it reminded me of this classic Frenchy cover.
   16. Zach Posted: September 20, 2012 at 03:52 PM (#4241410)
It beats David Wright's favorite sports drink.
   17. What Zupcic? Posted: September 20, 2012 at 04:21 PM (#4241452)
Bryce Harper, defying all medical advice has switched to Powersauce's arch rival, the VitaPeach health bar. Doctors say he may not have the meganutrients needed to stave off death.
   18. The elusive Robert Denby Posted: September 20, 2012 at 06:02 PM (#4241546)
As long as it's not made from apple cores and ground-up Chinese newspapers...
   19. DA Baracus Posted: September 20, 2012 at 06:46 PM (#4241571)
Do not look directly at BODYARMOR SuperDrink™.
   20. Darren Posted: September 20, 2012 at 08:43 PM (#4241650)
You can sort of forgive Trout, since he's very young and hasn't made a crudton of money yet, but this is a pretty disgusting part of pro sports. Hock anything you can if they pay you enough. People won't think less of you--in fact, they'll point out how savvy you are.
   21. madvillain Posted: September 20, 2012 at 09:03 PM (#4241664)
Hock anything you can if they pay you enough. People won't think less of you--in fact, they'll point out how savvy you are.


I'm very much reminded of the opening scene in the Wire, to paraphrase -- this is America man!

There's lots of stuff to be disgusted with, I don't think getting paid to endorse a sports drink is one of them.
   22. Good cripple hitter Posted: September 20, 2012 at 09:12 PM (#4241668)
Hey, Deng Xiaoping died!
   23. Sleepy supports unauthorized rambling Posted: September 21, 2012 at 12:49 AM (#4241774)
As long as it's not made from apple cores and ground-up Chinese newspapers...


Now, now, it's not like he's hawking the iphone 5... This drink might actually be something worth buying.
   24. rlc Posted: September 21, 2012 at 01:49 AM (#4241792)
Trout is going to be one of my fantasy team keepers this off-season,


C'mon, dude - catch and release! Barbless hooks!

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