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Wednesday, August 20, 2014
Brewers Form Creative Council
In an effort to better appeal to budding baseball fans, the Brewers this week introduced the “Brewers Creative Council,” a team of young professionals that will help develop and evaluate future promotions and marketing strategies
The council includes David Cohn of the Wisconsin State Golf Association, Josh Derouin of PKWARE, Lauren Hill of the University of Wisconsin-Milwaukee, Arthur Ircink of Wisconsin Foodie, Tarik Moody of 88Nine RadioMilwaukee, Andy Nelson of the Pabst Theater Group, Kathryn Reinardy of the Milwaukee Symphony Orchestra and Joel Tilleson of Falk Legal Group.
//someone in orchestra is going to have ideas on how to connect with young people???
Harveys Wallbangers
Posted: August 20, 2014 at 02:09 PM | 8 comment(s)
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Tags: brewers, marketing, milwaukee
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1. Pat Rapper's Delight (as quoted on MLB Network) Posted: August 20, 2014 at 05:46 PM (#4775710)"OK, players, we simply don't have the budget to pay all of you as much this year as you made last year. But since you love what you do and have trained diligently for it since childhood and are the very best at your profession, it shouldn't matter what you get paid, right? Besides, the games will provide you with great exposure to a wider audience. It's a win-win for both of us!"
I travel the state and the brewer gear is far more common than 20 years ago. The northwest was surrendered to the twins while Madison was dominated by cub fans
Madison is just a weird place
//someone in orchestra is going to have ideas on how to connect with young people???
Given a golfer, a software guy (I assume), a "foodie", a faux-hipster radio station, a theater guy and an orchestra person ... I'm guessing the target group here ain't urban teenagers.
Madison has been a Cubs venue for decades going back to at least WII. They had a farm team here during the war. But, it is a goofy city, but its been a Cubs town as long as I've lived here. Also, Lake Geneva, Green Lake, and Waupaca.
Also, dorky Madison Hipsters are in love with the classic Brewer logo, which is amazing, the new stupid unis are horrible compared to the the glove/ball logo. But the hipsters feel like they are in on the joke. "Hey! I grew a John Axford mustache and will be drinking on Brady Street tonight in my NYjer Morgan jersey." "Did the Brewers play today? They have Dogfishead 90 here." "Seriously, when are the Packers on?"
This is all very true. My favorite TV promo they do is the Wisconsin Tavern of the game, some obscure tavern like Ballyhoo's in Merrill, or Big Minnow in Holcombe, WI wins tickets and tailgate party to a future game. The 'up north' places of my youth were never visibly pro-any baseball club growing up, but now even portions of the UP the Brewers game will be on at taverns and caps and stuff are visible. It obviously helps that they are having one of the better 5-7 year runs in a full generation. I wouldn't discount having the retractable roof as it does mitigate the risk of a group coming down and getting rained out.
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