In TV ratings, events of importance are the result of trivial causes.
ESPN selected the Cardinals-Brewers contest for its “Sunday Night Baseball’’ telecast this week, thus showing the teams that are third and fourth in the National League Central instead of the showdown between first place Cincinnati and second-place Pittsburgh.
The Redbirds and Brewers began play Thursday a combined 23 games out of first place. Just 3 1/2 separated the Reds and Pirates.
The reason, ESPN programming vice president Julie Sobieski, is complex but the bottom line is that when the selections were being made long ago the rematch of last year’s National League Championship Series teams figured to draw better ratings than two clubs with a lesser national following.
...She said there is much internal discussion about the matter.
“There is never a week where we don’t have an active debate on any game we select,’’ she said. “We have a lot of discussion based on what might be a great story line. We also take a look at the ratings projections we get from our research group, (which has) a lot of history from all the years we’ve been in this business with baseball. .... There is a lot of discussion based on story lines vs. the ratings, and for this particular week we really felt with it being (Carlos) Beltran and (Ryan) Braun and the Cardinals’ national following this was really the game we needed to go after.’‘
Posted: August 03, 2012 at 06:45 AM | 39 comment(s)
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