Although the Jimmie Foxxx (Triple X) grading system seems to be kinda hokey.
“It’s cache — with a capital C — is because of the baseball tie-in, and because of tourism, and its position in a very pretty part of New York State,” Marra continued. “I jokingly told people: ‘Don’t underestimate the cache of the word Cooperstown,’ and I never did. That’s whey we’re the Cooperstown Distillery, and not the Schenectady Distillery.”
...Marra said he believes he has hit a home run with a product he calls Abner Doubleday Doubleplay Vodka. “My friend in Albany thinks it’s so good that it will be a national brand within 24 months,” said Marra, who apparently knows something about marketing.
The man who grew up just two blocks away from Yankee Stadium and worked as a vendor at the House that Ruth Built calls another one of his products “Beanball Bourbon.”
Even the packaging he has approved for the liquor highlights the baseball theme.
“There is a really powerful synergy that exists between distilling and Cooperstown,” Marra said. “If you look at it from my point of view, baseball is the engine that drives the economy of this town and I feel like I wanted to be one of the cylinders in that engine.”
Posted: October 12, 2013 at 07:07 AM | 5 comment(s)
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