I once went to a “Massacre at Central High” - “Mansion of the Doomed” double feature at the rundone Newark Drive-In (You Can See It From The Jersey Turnpike!)...when a mega riot broke out. Go figure.
The Milwaukee Brewers baseball club held a brainstorming session a while back to see what would happen if movies were linked with a baseball venue. They came up with Miller Park Movies. In early June, the Brewers unveiled drive-in movies in the parking lots of Miller Park. With any luck, this might start a trend for the club, and develop a following for movie nights in the future, with two nights tentatively set for August.
“Teams around the League have been attempting to do something like this over the years,” notes Jason Hartlund, VP of Brewers Enterprises, who oversees all non-baseball-related revenue for the team. He says he’s surprised drive-in movies haven’t been shown previously at another Major League park. “Some franchises don’t have the physical ability to do this kind of thing because of small parking lots,” he reflects. “It’s predicated on the real estate around the park, and the climate.”
...Owens believes pairing movies with baseball is a good move. He says the Brewers are smart to take a page out of the Minor League book. “The Brewers understand the idea of engaging the community,” Owens states. “It’s about developing relationships with your fan base. The fans will come back and ask: What else have you got?”
Regardless of how many times you hear about how bad our economy might be, it’s a fact every business must take into consideration. “At one of our Fan Fest events, we showed Shrek on the pitcher’s mound,” Owens recalls. “It was a huge hit.”