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Saturday, August 06, 2011

Gallay: Letter to a Toronto Blue Jays Fan: Resurrect the Original Logo

Aulternate logos are go!

We can make this happen. Bring back the old logo, not as a third jersey, sometimes-on-a-Friday type deal. We have to send a message. With a change to the post-season structure, a deep pool of emerging talent and a general manager in Alex Anthopoulos who is as impressive and trusted as his last name is tough to spell, we have our opening. We need the logo back for next year. Spring training. Pride back.

If you’re with me, please treat the comment section below like a petition. Sign it and demand we bring the original Toronto Blue Jays logo back. The logo of Doug Ault’s 1977 opening day two homers. The logo of 1978 Rookie of the Year Alfredo Griffin. The logo of Bobby Cox. The logo of the greatest outfield of the ‘80s, George Bell, The Shaker and Jesse Barfield. The logo of the Terminator, Tom Henke. The logo of the upstart 1985 division winners. The logo of WAMCO. The logo of the only team other than New York to win back-to-back championships in the past 35 years. The logo that brought out the colour in Roy Halladay’s eyes. The logo that adorns the bronzed cap of Roberto Alomar Velazquez in Cooperstown. The logo that needs to be the logo of Joey Bats. The logo of Toronto.

Please sign and distribute. Let us bring the pride back without the cloying tactics of the Maple Leafs’ “Spirit Is Everything” or “The Passion That Unites Us All” campaigns. Not necessary. All we need is a link to our championship past. One that we will be able to connect with our championship future.

And seriously, I can’t look at that hideous italicized “T” for another season.

Repoz Posted: August 06, 2011 at 03:34 PM | 38 comment(s) Login to Bookmark
  Tags: blue jays, history, memorabilia

Reader Comments and Retorts

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   1. Eric P. Posted: August 06, 2011 at 04:58 PM (#3894266)
There's already been a lot of talk that we'll be seeing a new logo/uniforms next year. A tastefully modernized version of the original logo would be the best idea, but failing that, sure, just bring it back without alteration. At least half the people at any Jays game seem to be wearing the old hats anyway.

And seriously, I can’t look at that hideous italicized “T” for another season.


Strongly seconding this. The toothpaste T is an abomination.
   2. Greg K Posted: August 06, 2011 at 05:19 PM (#3894273)
Strongly agree.

Are they still doing Flashback Fridays this year? I never got why they always did the powder blues. The late-80s early-90s whites are clearly the best uniforms in franchise history. And not just because they were winning World Series then. (Though I can't help but think Pat Borders wouldn't have been able to muster the grace and courage to be an MVP while wearing the current drab attire).
   3. Brian C Posted: August 06, 2011 at 05:30 PM (#3894282)
Not that I really have a dog in the fight, but I agree that the current logo/unis are really bad. It seems that the original logo or something similar would be the way to go, since they've been stumbling around to replace it ever since they decided to get rid of it. They're on, what, their third logo in the last 15 years or so? That's too many.
   4. Tim Wallach was my Hero Posted: August 06, 2011 at 05:41 PM (#3894286)
Alex Anthopoulos who is as impressive and trusted as his last name is tough to spell

Tough to spell? Well, I'm an anthropologist, so maybe that's the reason why I don't find it all that tough to spell.
   5. Greg K Posted: August 06, 2011 at 05:45 PM (#3894289)
If you didn't grow up with Greek friends, or have never seen "The Hour" I can see it being difficult to remember which O has the U after it.
   6. rr Posted: August 06, 2011 at 06:07 PM (#3894302)
No one cares what I think, but I agree. I think the Blue Jays' new logo and adding black to the unis seems like lame trendiness. I think going retro with the unis would be better.
   7. vortex of dissipation Posted: August 06, 2011 at 06:19 PM (#3894307)
Going back to the old uniforms is fine, as long as they go with the off-center (off-centre?) logo, rather than the one that's smack dab in the middle of the jersey...
   8. ...and Toronto selects: Troy Tulowitzki Posted: August 06, 2011 at 06:47 PM (#3894326)
Good god. More uniform changes? I never heard anything about that.
   9. Bruce Markusen Posted: August 06, 2011 at 07:33 PM (#3894351)
Most major league logos have gotten worse over the years, not better. The Yankees, Rangers, and Pirates are three that come quickly to mind. Maybe it's the corporate influence, but the logos have generally become bland and colorless.
   10. Boileryard Posted: August 06, 2011 at 09:01 PM (#3894390)
Back in April, Bob McCown mentioned that someone from the Blue Jays' front office had hinted the old logo was coming back next year. Paul Beeston, when he was interviewed on McCown's show a couple of weeks ago, said that the team was in the process of finalizing the logo and uniforms for 2012, which would seem to indicate a uniform change is in the works.

I'm in favour of bringing the old logo back. It's original, distinctive, and still the one that many Blue Jays fans identify with. Yes, it reeks of the 1970s in terms of design, but the logos that have replaced it just reek.
   11. Matthew E Posted: August 06, 2011 at 09:18 PM (#3894401)
I'd rank the logos like this:

1. the original
2. the Fightin' Jay
3. the second one, with the blue jay head superimposed on a big maple leaf
4. the toothpaste T
5. the cartoon musclejay hiding behind the letter T

But if they win I don't care if they do it wearing chartreuse uniforms and the Rolling Stones lips symbol on their hats.
   12. RMc is a fine piece of cheese Posted: August 06, 2011 at 09:31 PM (#3894409)
What Toronto needs is a new logo, in black and teal and black, with teal and black. And ditch the stupid cartoon bird and replace it with a bloody skull with an Uzi in its mouth. That would be awesome.

chartreuse uniforms and the Rolling Stones lips symbol on their hats

Win!
   13. smileyy Posted: August 06, 2011 at 09:34 PM (#3894411)
So, I don't watch much baseball, let alone AL baseball. So a Google image search seemed to suggest that this is the Blue Jays logo. And I barfed at some horrible early web kid-with-a-pirated-copy-of-photoshop logo.

Then I saw this, which is a logo that never, ever ever needs to be changed.
   14. Matthew E Posted: August 06, 2011 at 09:42 PM (#3894418)
13: The first one you found, that's the Fightin' Jay. I like it okay.

The second one you found is the one I put third on my list. It's not too bad. I find it kind of bland.
   15. Good cripple hitter Posted: August 06, 2011 at 11:05 PM (#3894467)
Are they still doing Flashback Fridays this year?


No. They didn't even use the old jerseys when they had 70s night and 80s night.

I don't care if they've changed the logos too many times, changing it again will probably be a good thing.
   16. The Piehole of David Wells Posted: August 07, 2011 at 12:03 AM (#3894487)
I thought MLB logos couldn't have a baseball in the logo? If so, the original one is out.
   17. SoSHially Unacceptable Posted: August 07, 2011 at 12:13 AM (#3894488)
I thought MLB logos couldn't have a baseball in the logo?


Why would you think that? Many of the current logos have a baseball in them, and I can't imagine any reason why MLB would want to keep baseballs out of its teams logos.
   18. Boileryard Posted: August 07, 2011 at 01:58 AM (#3894500)
The rule is/was that a baseball cannot appear on a uniform, and I don't know how the Blue Jays got around it with their original logo. However, it appears that the rule was enforced when the Blue Jays changed their uniforms. There was a baseball in the team's 1997-2002 primary logo, but a modified logo without the baseball was on the team's caps during those years.
   19. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: August 07, 2011 at 02:34 AM (#3894511)
Most major league logos have gotten worse over the years, not better. The Yankees, Rangers, and Pirates are three that come quickly to mind.

Maybe I'm missing something, but how is the current Yankees logo any different than the one from that Lon Keller designed back in 1947?
   20. Brian C Posted: August 07, 2011 at 03:30 AM (#3894530)
When he said "over the years," he meant a lot of years.

He's quite right about the Rangers, at any rate. That last re-design was a very puzzling exercise in hyper-genericization.
   21. flournoy Posted: August 07, 2011 at 03:39 AM (#3894536)
   22. Matthew E Posted: August 07, 2011 at 04:09 AM (#3894546)
I thought the rule was that you couldn't have a baseball on the uniforms because they didn't want any confusion about where the actual ball was during play. I think the ball on the Jays' original uniform might have been okay because the size was so different from that of a real baseball. Not sure.
   23. RoyalsRetro (AG#1F) Posted: August 07, 2011 at 04:43 AM (#3894552)
The ones now are an abomination. Frankly, I haven't liked any of them since they changed the originals.

What logo is better now than in the past? I think the Pads logo is the best its ever been. I liked the '93-'94 Angels logo the best, but the current incarnation is an improvement over the original. The White Sox have their best logo right now.
   24. Infinite Joost (Voxter) Posted: August 07, 2011 at 04:59 AM (#3894555)
Rockies logo has a baseball on it, always has.
   25. Crispix reaches boiling point with lackluster play Posted: August 07, 2011 at 05:07 AM (#3894559)
The new Dbacks "db" snakehead logo is one of the best in history.

The Mariners current logo is way better than either the trident or the generic "M's" one which I had totally forgotten before looking them up.
   26. SoSHially Unacceptable Posted: August 07, 2011 at 05:14 AM (#3894561)
The new Dbacks "db" snakehead logo is one of the best in history.

The Mariners current logo is way better than either the trident or the generic "M's" one which I had totally forgotten before looking them up.


I love the M's logo. Huge upgrade. The Snakes one is good as well (though I hate the move away from the fantastic Diamondbacks nickname to the Arodish Dbacks.

And though I generally liked many things about 70-80s baseball, you can have the unis and logos, including the Jays' originals. Blecch.
   27. Dr. Vaux Posted: August 07, 2011 at 08:53 AM (#3894572)
The current Mariners is okay, but I liked the trident.
   28. flournoy Posted: August 07, 2011 at 11:31 AM (#3894577)
I think the current National League logos are mostly as good as they've ever been. Two exceptions; the Astros and Brewers need to return to those old logos (and accompanying uniforms). The Marlins and Mets also need to ditch the black.

In the AL, the aforementioned Blue Jays logo needs to be revived, and I'd prefer that the Mariners went back to this one.
   29. AndrewJ Posted: August 07, 2011 at 12:02 PM (#3894579)
The rule is/was that a baseball cannot appear on a uniform


From around 1975 to 1986 the baseball design in the Phillies' mod "P" uniform wasn't there (though it was always allowed on the caps), which made the uniforms look emasculated. Somehow they got away with the baseball design during the early 1970s and late 1980s; Mike Schmidt began and ended his career with that type of jersey.
   30. Russ Posted: August 07, 2011 at 12:28 PM (#3894584)
Going back to the old logo eventually worked for the Pittsburgh Penguins.
   31. A Random 8-Year-Old Eskimo Posted: August 07, 2011 at 01:55 PM (#3894605)
The Fighting Jay is horribly cartoonish. I do like the one linked in number 13 the best of the recent versions of the logo.
   32. Crispix reaches boiling point with lackluster play Posted: August 07, 2011 at 02:16 PM (#3894614)
He's quite right about the Rangers, at any rate. That last re-design was a very puzzling exercise in hyper-genericization.


But now they're using that ridiculous gargantuan font for their names and numbers!

I'm more confused about why the Angels followed up the Rangers redesign by changing to look exactly how the Rangers used to look.
   33. Harveys Wallbangers Posted: August 07, 2011 at 02:37 PM (#3894625)
A lot of Brewer fans want a return to the old M/B glove logo

The Marketing team is adamant they can do better
   34. Greg Maddux School of Reflexive Profanity Posted: August 07, 2011 at 02:51 PM (#3894631)
I have all the team sites bookmarked, and because I'm an obsessive-compulsive lunatic, I replace the generic MLB favicon with team logos. The original Blue Jay and the mb glove were my selections for Toronto and Milwaukee, so these resolutions obviously have my full support.
   35. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: August 07, 2011 at 02:58 PM (#3894633)
Most major league logos have gotten worse over the years, not better. The Yankees, Rangers, and Pirates are three that come quickly to mind.


Maybe I'm missing something, but how is the current Yankees logo any different than the one from that Lon Keller designed back in 1947?

When he said "over the years," he meant a lot of years.


But AFAIK, the Yankees never even had a logo before 1947, unless by "logo" he's referring to the interlocking "NY" that first appeared on their jerseys in 1936. When I think of "logo", though, I'm thinking of the classic top hat and bat design that was created by Lon Keller for that specific purpose.

He's quite right about the Rangers, at any rate. That last re-design was a very puzzling exercise in hyper-genericization.

Yeah, it was only his reference to the Yankees that I didn't get. I'm not arguing with his overall point.
   36. Matthew E Posted: August 07, 2011 at 02:58 PM (#3894634)
I liked the trident logo for the Mariners quite a lot, but the compass-rose logo is pretty classy. I also like that Astros logo with the unfinished trailing-off five-pointed star.
   37. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: August 07, 2011 at 03:04 PM (#3894636)
Of course if anyone wants to see the best "logos" of all time, he should get a hold of a mid-century Sporting News or a Sporting News Baseball Guide and see what they came up with. I've never seen a website that has them, but let's just say that I doubt if the various marketing departments could have come up with the Yankees' hunchbacked Father Knickerbocker, the Nats' cigar-chomping Senator, or the Reds' bomb-throwing Bolshevik, just to name a few that come to mind. And miracle of miracles, AFAIK no team ever took The Sporting News to court for trademark infringement....
   38. The_Ex Posted: August 07, 2011 at 06:50 PM (#3894729)
Uniforms are about selling product. I rarely see anyone under 40 wearing powder blue items. But I see a lot of "kids" wearing the black and I believe some trend setters, such as rappers, have worn the black. I had heard a few years ago that the new uniform/logo had jumped the Jays from the bottom of the major league sales rank to the top five.

In all uniform matters follow the benjamins (or Loonies).

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