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Monday, August 18, 2014

Gawker: Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers

Here you see an internal Time Inc. spreadsheet that was used to rank and evaluate “writer-editors” at SI.com… Most interesting is this ranking criteria: “Produces content that [is] beneficial to advertiser relationship.” These editorial employees were all ranked in this way, with their scores ranging from 2 to 10.

Anthony Napoli, a union representative with the Newspaper Guild, tells us: “Time Inc. actually laid off Sports Illustrated writers based on the criteria listed on that chart. Writers who may have high assessments for their writing ability, which is their job, were in fact terminated based on the fact the company believed their stories did not ‘produce content that is beneficial to advertiser relationships.’”

I can see why Posnanski wouldn’t want to stick around there, although "bailing on" Sports on Earth remains more mysterious…

 

The District Attorney Posted: August 18, 2014 at 02:42 PM | 24 comment(s) Login to Bookmark
  Tags: media, sports illustrated

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   1. McCoy Posted: August 18, 2014 at 03:00 PM (#4773797)
Writers who may have high assessments for their writing ability, which is their job,

Um, nope. That isn't their job.

Also, what is the point of "10+"? Time can't go to 11?
   2. The elusive Robert Denby Posted: August 18, 2014 at 03:11 PM (#4773819)
Also, what is the point of "10+"? Time can't go to 11?

That's the "Peter King."
   3. PreservedFish Posted: August 18, 2014 at 03:15 PM (#4773833)
That first guy is a dynamo!
   4. DA Baracus Posted: August 18, 2014 at 03:36 PM (#4773865)
That's the "Peter King."


Can't be, "quality of writing" is an 8 and "impact of stories/newsworthiness" is a 10.
   5. smileyy Posted: August 18, 2014 at 03:50 PM (#4773879)
The best part of these statistics is that they came from a human being picking numbers from 1-10, and not any actual data.
   6. RoyalsRetro (AG#1F) Posted: August 18, 2014 at 03:55 PM (#4773885)
How much do I get?
   7. RoyalsRetro (AG#1F) Posted: August 18, 2014 at 03:57 PM (#4773888)

That's the "Peter King."


He adds tons of value. Who else is there to tell us about dead celebrities?
   8. McCoy Posted: August 18, 2014 at 03:58 PM (#4773889)
A severance package of stale mints.
   9. madvillain Posted: August 18, 2014 at 04:03 PM (#4773895)
Ironic coming from Gawker that features "paid stories" by advertisers on their home page. I guess you could say they aren't trying to hide it, but then again, when you kill irony you can do anything you want.
   10. Steve Treder Posted: August 18, 2014 at 04:05 PM (#4773897)
The best part of these statistics is that they came from a human being picking numbers from 1-10, and not any actual data.

Subjective gassing off is a kind of data.
   11. A Fatty Cow That Need Two Seats Posted: August 18, 2014 at 04:08 PM (#4773900)
Ironic coming from Gawker


Saw this pic on twitter earlier, re: gawker bein' gawker
   12. madvillain Posted: August 18, 2014 at 04:22 PM (#4773920)
Saw this pic on twitter earlier, re: gawker bein' gawker


Conde Nast runs an empire and Gakwer is just a small part of it. They were a lot more fun pre Conde Nast takeover. Back when Wonkette was a must read and the cute blond was running Gawker.
   13. JJ1986 Posted: August 18, 2014 at 04:29 PM (#4773925)
Does Gawker still feature that horrible guy whose only job is to increase traffic by linking to popular things done by other people?
   14. McCoy Posted: August 18, 2014 at 04:32 PM (#4773927)
Repoz?
   15. Steve Treder Posted: August 18, 2014 at 04:32 PM (#4773931)
#14 FTW
   16. Sonic Youk Posted: August 18, 2014 at 04:46 PM (#4773945)
Gawker was always hit or miss at best, but it is just an absolute trainwreck these days
   17. Jim (jimmuscomp) Posted: August 18, 2014 at 05:42 PM (#4774030)
#14 kept me laughing for about 3 minutes.
   18. Scott Ross Posted: August 18, 2014 at 06:23 PM (#4774059)
I'm reasonably certain Conde Nast has never owned or operated Gawker. And you can be certain that Hamilton's boss would fire him toot sweet if people stopped reading his stuff, no matter how good it is.
   19. greenback calls it soccer Posted: August 18, 2014 at 06:58 PM (#4774074)
Link is 404'd. Did somebody recognize the irony or did Time throw a fit?
   20. madvillain Posted: August 18, 2014 at 07:12 PM (#4774081)
I'm reasonably certain Conde Nast has never owned or operated Gawker. And you can be certain that Hamilton's boss would fire him toot sweet if people stopped reading his stuff, no matter how good it is.


Holy ####, I have no idea how I was wrong on this just goes to show confirmation bias sneaks up on you. I would have bet a very large sum of money this morning that Conde Nast bought Gawker around 2006. Man, awful, I feel very dumb.
   21. Swedish Chef Posted: August 18, 2014 at 07:20 PM (#4774085)
   22. Gold Star - just Gold Star Posted: August 18, 2014 at 07:21 PM (#4774088)
So very glad I'm out of journalism. This pernicious development, where a reporter's value was determined solely by page hits/revenue generated, was creeping into the newsroom when I got out in '09. Since then, it's given up on creeping and has decided to kick down the newsroom doors.
   23. The Anthony Kennedy of BBTF (Scott) Posted: August 18, 2014 at 07:43 PM (#4774103)
The problem with Gawker websites in general is that they're mostly a morass of "viral" #### with some really good stuff that you don't want to sleep on. I get the sense that they've basically made their peace with being mostly awful and feeling better about themselves by occasionally doing good journalism.
   24. Super Creepy Derek Lowe (GGC) Posted: August 18, 2014 at 07:58 PM (#4774113)
Nowadays, I'm kind of glad that I bailed on my sportswriting "career" and now mainly write stuff for my wife and other family member's consumption.

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