Baseball for the Thinking Fan

Login | Register | Feedback

You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Wednesday, April 24, 2013

Information Management: Up to Bat for Business, Sports Big Data Strikes Out

Moneyball for Business? Not happening quite yet:

I, too, am pulled in by black-and-white sports applications of deep-dive analytics. What’s not to like about the idea that any small-market business could have as much insight and reach as the massive enterprise competition? (Although, truthfully, as a fan of the lowly Buffalo Bills, another recent analytic convert, I’d consider a pact with the netherworld at this point to get my team into a meaningful late-season game.)

But where’s the analytic use case by a plucky southern U.S. NHL team that overcomes the quality issues with its metadata to truly define its die-hard fan base and keep the team from pulling up stakes? Or the second-tier Premier League squad that finds the best analytic confluence between sales figures, supply chain data and their legacy ERP system? You know, the win over the dirty daily business problems, needs and investments.

Assuredly, there are solid examples tucked in the conference lineups at MIT Sloan’s celebrated sports conference and the growing body of similar events, or rolled out ahead of the “big game.” Huge sporting events open opportunities for social media connections and analytic ROI, like IBM’s annual U.S. Open initiative. A few years ago, the Dallas Cowboys gave us a peek into their innovative real-time merchandise sales metrics. One of our “25 Top Information Managers of 2012” was Anthony Perez at the NBA’s Orlando Magic, who was harnessing predictive models not to winnow his team’s poorest free-throw shooters, but for the business-minded perspective of who was likely to return as a season ticket holder, and how to market to those different ticket buyers and sellers on a cutthroat secondary market.

These are the ways toward clear conversion of the showy potential with professional sports’ application of analytics into the wider enterprise IT implementation and business-side discussion. While they may not bring forth the blockbuster Hollywood promise – which one of your favorite Forrester or Ventana analysts will be played by Brad Pitt?!? – I see these transferable uses as holding the most, big score business potential.

Mike Emeigh Posted: April 24, 2013 at 11:32 AM | 1 comment(s) Login to Bookmark
  Tags: analytics, sabermetrics

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Edmundo got dem ol' Kozma blues again mama Posted: April 24, 2013 at 03:30 PM (#4424789)
As one who was working in the then-soon-to-be panacea of Data Warehousing 15-18 years ago, I am very dubious that Big Data will live up to the hype. Computing power must be 1000x what it was and storage is in the gazillion bytes, maybe it's time that real-time decision making will be enabled for breakthrough business practices. We'll see.

You must be Registered and Logged In to post comments.



<< Back to main

BBTF Partner

Support BBTF


Thanks to
greenback utilizes raccoons
for his generous support.


You must be logged in to view your Bookmarks.

Hot Topics

(364 - 10:42pm, Oct 06)
Last: AT-AT at bat@AT&T

NewsblogOT: NBA Pre-Season Thread
(179 - 10:41pm, Oct 06)
Last: Norcan

NewsblogNYT - Scandal Erupts in Unregulated World of Fantasy Sports
(79 - 10:38pm, Oct 06)
Last: PASTE Will Notice Harper When He Hits .467 (Zeth)

NewsblogOTP - October 2015: Political and baseball desperation
(1184 - 10:34pm, Oct 06)
Last: zenbitz

Newsblog2016 HallOf Fame Pre-Integration Candidates Announced
(82 - 10:32pm, Oct 06)
Last: Cooper Nielson

NewsblogA’s Billy Beane, Bob Melvin believe quick turnaround is possible - San Francisco Chronicle
(9 - 10:24pm, Oct 06)
Last: Nasty Nate

NewsblogAverage Time of 9-Inning MLB Game Drops 6 Minutes to 2:56 - The New York Times
(50 - 10:11pm, Oct 06)
Last: bobm

NewsblogBernanke: More execs should have gone to jail for causing Great Recession
(59 - 10:07pm, Oct 06)
Last: depletion

NewsblogAt 21, Cubs shortstop Addison Russell is a true student of the game - Chicago Tribune
(30 - 10:04pm, Oct 06)
Last: Kiko Sakata

NewsblogHow Pittsburgh Pirates built playoff roster |
(13 - 10:00pm, Oct 06)
Last: Spahn Insane is enjoying a peaty potation

NewsblogIchiro Suzuki Aiming at Age 50
(165 - 9:50pm, Oct 06)
Last: bbmck

Hall of MeritMost Meritorious Player: 1909 Ballot
(8 - 9:43pm, Oct 06)
Last: bjhanke

NewsblogAlex Rodriguez embraces the underdog role, but Dallas Keuchel isn't buying it | Newsday
(16 - 8:34pm, Oct 06)
Last: the Hugh Jorgan returns

NewsblogPrimer Dugout (and link of the day) 10-6-2015
(12 - 7:25pm, Oct 06)
Last: RMc is organizationalwide!

NewsblogOT: Soccer October 2015
(119 - 7:08pm, Oct 06)
Last: J. Sosa

Page rendered in 0.1729 seconds
49 querie(s) executed