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Monday, August 20, 2012

Inquirer: Phillies merchandise sales decline

Baldschunning is go!

But in this 2012 season, when the club’s run of on-field success has come to a sudden, screeching halt, the falloff in those sales has mirrored the deterioration of its won-loss record.

According to SportsOneSource, a Maine firm that monitors the sale of sports-related merchandise at outlets other than ballparks, the purchase of Phillies-related products has declined by 60 percent.

“They’re still No. 2 behind the Yankees,” Matt Powell, the company’s chief retail analyst, said Friday. “But their share of the market has fallen from 16.2 percent to 8.9.”

Even at the ballpark, though the team does not release such figures, Phils officials conceded they’re selling less of practically everything but the quirky Phanatic caps and Carlos Ruiz merchandise. “We’re down. Definitely,” said Scott Brandreth, the team’s director of merchandising. “Our fans know when we’re not playing well, and that affects the sales numbers.”

The Phillies aren’t the only team suffering a sales slump. Through July, Powell noted, MLB’s merchandise sales were off 25 percent from a year ago.

“Some of the big teams, the Phillies and Red Sox in particular, are having down years,” said Powell. “And the teams that are having good years, like Texas and Washington, just don’t have the fan bases.”

According to Ira Mayer, whose Licensing Letter charts sports-licensing developments, such a large decline is unprecedented in a baseball season not interrupted by a labor dispute.

“Historically, if those figures are accurate, it’s never happened,” said Mayer.

Repoz Posted: August 20, 2012 at 09:19 AM | 35 comment(s) Login to Bookmark
  Tags: business, phillies

Reader Comments and Retorts

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   1. McCoy Posted: August 20, 2012 at 10:03 AM (#4212395)
Man, if the Phillies are #2 at 9% and 16% was #2 what does that mean for the Yankees and everyone else? Are the Yankees at 25% and everyone else besides the Phillies at 1 to 4%?

YR will love this part:


Assuming a 100 percent markup and a 10 percent team royalty, the team-licensing revenue generated by Phillies products would dip from $81 million to $48 million.

But the Phillies won't be taking nearly so big a financial hit. According to baseball's Basic Agreement, all non-ballpark licensing revenue goes into a pot and is split evenly among the 30 teams.

"That means teams like the Yankees are subsidizing teams that don't sell much merchandise, like the Royals and Padres," said Powell.
   2. McCoy Posted: August 20, 2012 at 10:06 AM (#4212400)
I found this amusing from Sportsonesource website:

Gerber is recalling about 119,000 Bear Grylls machetes because a weakness in the area where the handle meets the blade can cause the handle or the blade to break during use, posing a laceration hazard...

The machetes were made in China and sold at Sporting goods stores nationwide and online from January 2011 through June 2012 for about $43 for the individual Parang machetes and $349 for the Apocalypse Survival Kits.



Who the hell buys a machete because Bear Grylls endorses it?
   3. Hack Wilson Posted: August 20, 2012 at 10:08 AM (#4212402)
The Phillies marketing people should go back to their glory years. A Puddin Head Jones bobble head night would be a huge event.
   4. Shooty Survived the Shutdown of '14! Posted: August 20, 2012 at 10:11 AM (#4212406)
Who the hell buys a machete because Bear Grylls endorses it?

Idiots?
   5. A big pile of nonsense (gef the talking mongoose) Posted: August 20, 2012 at 10:14 AM (#4212410)
Who the hell buys anything because anyone endorses it?

Edit: Shooty's answer applies here as well, of course.
   6. Edmundo got dem ol' Kozma blues again mama Posted: August 20, 2012 at 10:16 AM (#4212415)
Robert Wagner has me convinced that a reverse mortgage is a good thing!
   7. McCoy Posted: August 20, 2012 at 10:18 AM (#4212416)
Well, Paul Newman's products are pretty good.
   8. Edmundo got dem ol' Kozma blues again mama Posted: August 20, 2012 at 10:19 AM (#4212417)
And who wouldn't have wanted to wear Depends when June Allyson recommended them?
   9. Biscuit_pants Posted: August 20, 2012 at 10:20 AM (#4212418)
Who the hell buys anything because anyone endorses it?
I don’t know, Flo from progressive is pretty convincing.
   10. Joey B. has reignited his October #Natitude Posted: August 20, 2012 at 10:21 AM (#4212420)
According to Ira Mayer, whose Licensing Letter charts sports-licensing developments, such a large decline is unprecedented in a baseball season not interrupted by a labor dispute. “Historically, if those figures are accurate, it’s never happened,” said Mayer.

No great mystery here: the economy is slowly heading into the sh*tter again, people instinctively know it, and so people are watching their spending more carefully now.
   11. McCoy Posted: August 20, 2012 at 10:24 AM (#4212421)
Put quite simply, people ain't going to spend $200 for a Melky Cabrera jersey.
   12. Biscuit_pants Posted: August 20, 2012 at 10:26 AM (#4212422)
the economy is slowly heading into the sh*tter again, people instinctively know it, and so people are watching their spending more carefully now.
Are there a lot of economists that think this? Everyone that seems to think this is usually quoting one guy, Roubini. I am not saying he is wrong I was just wondering if more economists were saying this.
   13. Dale Sams Posted: August 20, 2012 at 10:27 AM (#4212424)
Who the hell buys a machete because Bear Grylls endorses it?


Well why do *you* buy a machete??
   14. Anonymous Observer Posted: August 20, 2012 at 10:33 AM (#4212427)
Who the hell buys a machete because Bear Grylls endorses it?


Would anybody buy a machete that was endorsed by Ugueth Urbina?
   15. McCoy Posted: August 20, 2012 at 10:34 AM (#4212429)
Well why do *you* buy a machete??

We hit the deer and his paw... What do you call it? The paw.

It got caught in the grill. I got to hack it off.
   16. NTP Nate Posted: August 20, 2012 at 10:39 AM (#4212434)
Would anybody buy a machete that was endorsed by Ugueth Urbina?


For general use, or...?
   17. Hack Wilson Posted: August 20, 2012 at 10:39 AM (#4212435)
Would anybody buy a machete that was endorsed by Ugueth Urbina?


I would only buy a machete endorsed by Ugueth Urbina.
   18. Joey B. has reignited his October #Natitude Posted: August 20, 2012 at 10:41 AM (#4212439)
Are there a lot of economists that think this? Everyone that seems to think this is usually quoting one guy, Roubini. I am not saying he is wrong I was just wondering if more economists were saying this.

I honestly don't know what most economists think, but I personally don't think most economists really have much of a clue of what they're talking about. Was there a bevy of economists warning us in the spring and summer of '08 that the Great Recession was about to hit? Not to my recollection. And frankly, if these economists are so smart and know which direction the wind is blowing, why aren't more of them making a killing in the markets?
   19. Shooty Survived the Shutdown of '14! Posted: August 20, 2012 at 11:06 AM (#4212461)
I don't think anyone has much of a clue when it comes to the economy as many of the things that directly affect us now are so disparate and far away. Hope for the best, prepare for the worst. Anyone who tells you they "know" are full of #### whether they are an economist a trader or the dude sitting next to you at a sports bar. And remember, it's all Obama's fault!
   20. TerpNats Posted: August 20, 2012 at 11:21 AM (#4212471)
“Some of the big teams, the Phillies and Red Sox in particular, are having down years,” said Powell. “And the teams that are having good years, like Texas and Washington, just don’t have the fan bases.”
Yet.

Both teams' markets are top 10; the Rangers' apparent lack of success is perplexing, given their two straight AL pennants. (Washington is rather nouveau riche where contending baseball is concerned.) Perhaps, unlike the Phils and Bosox, those teams haven't marketed well beyond their home base; I don't know how the Rangers are marketed in rural Texas, but I do know here in Lynchburg you rarely see people wear Nationals caps, at least compared to Redskins gear. Moreover, MASN isn't carried on Comcast here, and while the Nationals' radio network lists an AM and FM affiliate in town, I've never heard them carry a game. In contrast, they religiously carry NASCAR each week.
   21. Bob Tufts Posted: August 20, 2012 at 11:25 AM (#4212474)
A decent economist is someone that can more accurately predict the direction of the economy or markets - but very rarely can they tell you the magnitude of the movement. And I'm not discussing the stock pickers (Goldman, cough, cough) that tend to deal with a stacked deck.

Now that DOJ is reluctant to charge Jon Corzine, he's starting a hedge fund. Anyome want to invest? Does he have the Wilpons on his speed dial?
   22. Shooty Survived the Shutdown of '14! Posted: August 20, 2012 at 11:40 AM (#4212483)
Now that DOJ is reluctant to charge Jon Corzine, he's starting a hedge fund. Anyome want to invest? Does he have the Wilpons on his speed dial?

He'll find some suckers!
   23. The Long Arm of Rudy Law Posted: August 20, 2012 at 11:58 AM (#4212494)
I once bought a bottle of root beer because Judge Wapner's picture was on it. I regret nothing.
   24. Shooty Survived the Shutdown of '14! Posted: August 20, 2012 at 12:14 PM (#4212504)
I once bought a bottle of root beer because Judge Wapner's picture was on it. I regret nothing.

Did you keep the receipt? I really hope you kept the receipt...
   25. Bob Meta-Meusel Posted: August 20, 2012 at 12:32 PM (#4212517)
Also, it's Gerber... I have a mental picture of a machete with Bear Grylls' picture embossed on one side of the blade, and the Gerber baby's on the other.
   26. Joey B. has reignited his October #Natitude Posted: August 20, 2012 at 12:37 PM (#4212523)
Now that DOJ is reluctant to charge Jon Corzine, he's starting a hedge fund. Anyome want to invest? Does he have the Wilpons on his speed dial?

Please tell me he's not going to put everything in European government bonds again.
   27. Slivers of Maranville descends into chaos (SdeB) Posted: August 20, 2012 at 12:51 PM (#4212543)
I personally don't think most economists really have much of a clue of what they're talking about. Was there a bevy of economists warning us in the spring and summer of '08 that the Great Recession was about to hit? Not to my recollection. And frankly, if these economists are so smart and know which direction the wind is blowing, why aren't more of them making a killing in the markets?


Given the difficulty of prognostication, why are you so convinced of your forecast?
   28. Joey B. has reignited his October #Natitude Posted: August 20, 2012 at 01:59 PM (#4212633)
Given the difficulty of prognostication, why are you so convinced of your forecast?

I didn't really make a "forecast", and I'm certainly no Warren Buffett, or even close. But tell me, do you honestly believe that a 25% decline in MLB merchandise sales can be attributed solely to the fact that a couple of teams have declined this year?
   29. Petunia inquires about ponies Posted: August 20, 2012 at 02:11 PM (#4212650)
“Our fans know when we’re not playing well,

Papelbon was right. These people really are smart.
   30. Swoboda is freedom Posted: August 20, 2012 at 02:14 PM (#4212653)
I once bought a bottle of root beer because Judge Wapner's picture was on it. I regret nothing.

I bought an CD with Edith Piaf's picture on the front. I regretted nothing.
   31. A big pile of nonsense (gef the talking mongoose) Posted: August 20, 2012 at 02:44 PM (#4212702)
I personally don't think most economists really have much of a clue of what they're talking about.


Oh, jesus -- I agree with something Joey said.

I should have my red diaper taken away.
   32. cardsfanboy Posted: August 20, 2012 at 09:58 PM (#4213292)
Oh, jesus -- I agree with something Joey said.

I should have my red diaper taken away.


I agree that most economists don't have a clue, but when I'm trying to guess who is more clueless, I look at the economist political party. I mean if the group you hang with 1. deny evolution, 2. deny global warming. 3. have a factually distorted history of marriage 4.ignore multiple releases of a public document(like a birth certificate) 5. have a Palin or Trump on your side.....I feel pretty safe thinking that you can't really be right about anything.
   33. toratoratora Posted: August 20, 2012 at 10:46 PM (#4213327)

I would only buy a machete endorsed by Ugueth Urbina.

Says the guy named Hack
   34. eddieot Posted: August 21, 2012 at 02:41 PM (#4213944)
One thing the Phils are selling A TON OF this year are the Phanatic dangle hats. I wonder if they are included in the MLB licensed product pool?
   35. jack the seal clubber (on the sidelines of life) Posted: August 21, 2012 at 03:25 PM (#4213998)
but I do know here in Lynchburg you rarely see people wear Nationals caps


It's too tough to fit them over their John Deere caps.

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