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Friday, December 12, 2008

Jonah Keri: ANNOUNCEMENT: New Tampa Rays/Wall Street book, with ESPN Books and Random House

Not only that…Jonah needs a title for the sure best-seller! (I’ve already sent in “When They Do the Zobristol Stomp: Whoa, Oh, Oh , Ah-Ah-Ah, Oh” to the publishers…so don’t bother)

I’m thrilled to report that I’ve agreed to terms, with a joint partnership of ESPN Books and Random House, to write a book about the Tampa Bay Rays and their Wall Street approach to baseball.

I’m psyched about the project, because there’s an amazing story to be told. Three guys with limited baseball experience but a wealth of Wall Street experience, Stuart Sternberg (Goldman Sachs), Matt Silverman (Goldman Sachs) and Andrew Friedman (Bear Stearns) have taken the Rays from the worst team in baseball to the 2008 AL champions. That’s not even stating it strongly enough. When these Wall Street guys took over three years ago, the Rays were the butt of constant jokes, the weak sister in a division ruled by the unbeatable Yankees and Red Sox. Now…well, I’m writing a book about them! They’ve got a loaded team that’s going to be very good for many years to come.

...Oh, and one more thing. We haven’t settled on a title yet. I’ll be talking to my editors in the next few days. If you’ve got a great title idea in the meantime, feel free to pass it along.

Thanks to Jon Weisman.

Repoz Posted: December 12, 2008 at 06:06 AM | 15 comment(s) Login to Bookmark
  Tags: announcements, baseball geeks, books, business, products, rays

Reader Comments and Retorts

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   1. Foster Posted: December 12, 2008 at 06:31 AM (#3027201)
Andrew Friedman should not have written that book.
   2. CFBF Hates Hyphens Posted: December 12, 2008 at 06:32 AM (#3027203)
"Bailing Out The Bay."
   3. Foster Posted: December 12, 2008 at 06:34 AM (#3027205)
I'll be pre-ordering. That team is a really interesting story, just... a shocking, refreshing success.
   4. Kyle S at work Posted: December 12, 2008 at 06:53 AM (#3027216)
Somehow I bet this book would have sold a lot better if we traveled back in time a couple of years (and the Rays made the WS back then).
   5. Jimenez > Soriano Posted: December 12, 2008 at 07:38 AM (#3027227)
Yes, but... LaMar was a crappy, crappy GM, but when Friedman took over, he had a very good minor league system.
   6. Gonfalon Bubble Posted: December 12, 2008 at 08:53 AM (#3027240)
Suggested book title: "Bal Four."
   7. pkb33 Posted: December 12, 2008 at 01:44 PM (#3027269)
I'll be interested to read it, as there's kernels there and Keri does a great job.

But, it looks to me like these guys were good but also very fortunate to inherit a terrific farm system; we'll have to see how credible the story that they innovated anything here really is.

I also agree with the above comment that pitching 'Wall Street approach' will not resonate particularly well at this point.
   8. philly Posted: December 12, 2008 at 01:52 PM (#3027271)
Easy title: What Wall Street did for the economy, we did for the Rays!
   9. Shooty: Applying to be Fearless Leader Posted: December 12, 2008 at 01:56 PM (#3027273)
I also agree with the above comment that pitching 'Wall Street approach' will not resonate particularly well at this point.

Heh! Head to bloomberg.com and read about Madoff Investment Securities if you want a good larf!

As to the subject at hand, this is the first I've heard of the Rays Wall Street approach. Is it some kind of "Moneyball" variation?
   10. Designated Sitter (GGC) Posted: December 12, 2008 at 02:22 PM (#3027287)
The Wall Street approach has been done before. The Jets used to have the New York Sack Exchange.
   11. AROM Posted: December 12, 2008 at 02:55 PM (#3027298)
When these Wall Street guys took over three years ago, the Rays were the butt of constant jokes, the weak sister in a division ruled by the unbeatable Yankees and Red Sox.


Now Wall Street is the butt of all jokes.

I've been reading Michael Lewis's latest. One observation I really like is something to the effect that scandals and greed could never bring down Wall Street. Everyone knows they are corrupt and greedy. The mortgage implosion did far worse for them: It exposed them for being stupid.
   12. YR Denies Jesus Montero Posted: December 12, 2008 at 03:26 PM (#3027322)
Failing Wall Street institutions only wish they could engineer a system of annual bailouts in perpetuity as a reward for unprofitability.
   13. Walt Davis Posted: December 12, 2008 at 08:52 PM (#3027745)
They’ve got a loaded team that’s going to be very good for many years to come.

Maybe. They do seem loaded on the pitching side which is a good place to be loaded. On offense through, the list of "longterm" stars probably only has Longoria's name on it. Upton obviously has potential -- it will be interesting to see if the power returns this year -- and he's a good player.

But whether they will be very good for many years to come depends on what they can handle on the financial side and how well their arb buyout gambles work. But recall a few years back the Indians appeared to have a strong young core and nearly made the WS in 2007 ... and now it's just Grady Sizemore, the miraculous Lee and a hopefully healthy Carmona.
   14. Shooty: Applying to be Fearless Leader Posted: December 12, 2008 at 08:55 PM (#3027751)
Failing Wall Street institutions only wish they could engineer a system of annual bailouts in perpetuity as a reward for unprofitability.

I would have bet the life of Robinred that this post would show up in this thread.
   15. Yellowstone Ritter Posted: December 13, 2008 at 11:30 PM (#3028492)
Getting the Devil Out of the Details-


Yelowstone Ritter

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