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Monday, February 03, 2014

Levi’s strengthens San Fran ties with Giants extension

Time to break out those hideous Panatela slacks!

The San Francisco-based brand will also rename the Giants’ casual Friday policy for front office staff, which will become Levi’s Casual Fridays, ‘encouraging employees, including players and coaches, to sport their Levi’s jeans on Fridays’.

  “The San Francisco Giants and the Levi’s brand are two iconic bay area organisations sharing a common thread in engaging passionate players and fans,” said Levi’s brand president, James Curleigh. “We couldn’t be more proud to renew our commitment with the San Francisco Giants in an effort to build on our legacy and an even stronger partnership over the next five years.”

“We are extremely proud that this new agreement will ensure that one of baseball’s oldest franchises and one of the world’s most iconic apparel brands will continue to partner in their shared hometown of San Francisco. It is an honour for us to connect with our fans through a brand that continues to define our lifestyle today,” added Larry Baer, the Giants’ president and chief executive.

Repoz Posted: February 03, 2014 at 07:28 AM | 10 comment(s) Login to Bookmark
  Tags: giants

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   1. bobm Posted: February 03, 2014 at 09:34 AM (#4650611)
strengthens San Fran ties [...] organisations sharing a common thread 

It seams the deal is all sewn up, tailored to each party. Interest in the Giants will serge.
   2. 'Spos' campaign is powered by pizza, ####... Posted: February 03, 2014 at 12:05 PM (#4650785)
So they ARE selling jeans here.
   3. esseff Posted: February 03, 2014 at 12:23 PM (#4650802)
The San Francisco Giants and the Levi’s brand are two iconic bay area organisations

That apparently yearn to be thought of as British.
   4. Swedish Chef Posted: February 03, 2014 at 12:38 PM (#4650815)
So they ARE selling jeans here.

This is why Panda had to lose those 40 pounds.
   5. My name is Votto, and I love to get blotto Posted: February 03, 2014 at 12:44 PM (#4650824)
Levi’s Casual Fridays,

Woe befall he who wears Wranglers.
   6. Man o' Schwar Posted: February 03, 2014 at 01:12 PM (#4650856)
Levi’s Casual Fridays

I feel as though we're entering Dilbert territory here.
   7. Misirlou is too lofty, and grabs up all the light Posted: February 03, 2014 at 01:17 PM (#4650863)
Woe befall he who wears Wranglers.

Better wranglers than this
   8. Walt Davis Posted: February 03, 2014 at 02:38 PM (#4650922)
I think bbtf should land the endorsement deal for work time wasted surfing the web
   9. Hang down your head, Tom Foley Posted: February 03, 2014 at 04:06 PM (#4650969)
They're further strengthening the ties by only calling it "San Fran" in the URL.
   10. AT-AT at bat@AT&T Posted: February 03, 2014 at 08:24 PM (#4651110)
That settles it !
MVP season for Hunter Pants !

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