Between Superstorm Sandy and a struggling economy, things aren’t looking so rosy in the Bronx when it comes to ticket sales.
“Between the hurricane and the snowstorm, we’re monitoring it,” Yankees chief operating officer Lonn Trost told WFAN host Mike Francesa on Tuesday. “It’s rougher than in years past. It’s rough for the Yankees.”
Trost admits that luring fans to the park isn’t as easy as it once was, despite the fact that the product is the Yankees. The landscape is changing, and New York is attempting to stay with the pack by offering fans different experiences.
“Fortunately our full-season tickets have renewed at a greater percentage than we thought they would, (so) we’re very pleased with that,” Trost said. “But it’s still different than it was in the past. In the past, you put your tickets on sale and tickets were purchased. Now, like every other club, there are experiences, there are benefits.
...“We’re trying to provide the fan with more than just the game, because it’s the game and it’s the experience and it’s the food and beverage,” Trost said. ”But every fan is here for a different reason. Some are just here to watch the game. Others are here to watch the game and enjoy the food. Others are here to watch the game, eat the food and get autographs. Everything is different, so we’re trying to be accommodating to all our fans.”
Posted: February 12, 2013 at 08:37 PM | 48 comment(s)
Login to Bookmark