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Tuesday, February 12, 2013

Lonn Trost: Ticket Sales Are ‘Rough’ For Bronx Bombers

Trost No One! (green blood money puddle remains)

Between Superstorm Sandy and a struggling economy, things aren’t looking so rosy in the Bronx when it comes to ticket sales.

“Between the hurricane and the snowstorm, we’re monitoring it,” Yankees chief operating officer Lonn Trost told WFAN host Mike Francesa on Tuesday. “It’s rougher than in years past. It’s rough for the Yankees.”

Trost admits that luring fans to the park isn’t as easy as it once was, despite the fact that the product is the Yankees. The landscape is changing, and New York is attempting to stay with the pack by offering fans different experiences.

“Fortunately our full-season tickets have renewed at a greater percentage than we thought they would, (so) we’re very pleased with that,” Trost said. “But it’s still different than it was in the past. In the past, you put your tickets on sale and tickets were purchased. Now, like every other club, there are experiences, there are benefits.

...“We’re trying to provide the fan with more than just the game, because it’s the game and it’s the experience and it’s the food and beverage,” Trost said. ”But every fan is here for a different reason. Some are just here to watch the game. Others are here to watch the game and enjoy the food. Others are here to watch the game, eat the food and get autographs. Everything is different, so we’re trying to be accommodating to all our fans.”

Repoz Posted: February 12, 2013 at 09:37 PM | 48 comment(s) Login to Bookmark
  Tags: yankees

Reader Comments and Retorts

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Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. TerpNats Posted: February 12, 2013 at 10:05 PM (#4368420)
No surprise, given the team's uncertain product this year. Granderson and Teixiera are fine players, but they don't have the pizzazz of the injured Jeter or Alex Rodriguez. The Yankees should be competitive, but after nearly two decades of success, the New York market expects more than that.
   2. AndrewJ Posted: February 12, 2013 at 10:28 PM (#4368430)
And the novelty of any new ballpark wears off after four years.
   3. Ray (RDP) Posted: February 12, 2013 at 10:47 PM (#4368440)
Isn't part of the problem that they have many tickets that they have overpriced to the point where they can't sell those seats?
   4. Sean Forman Posted: February 12, 2013 at 10:51 PM (#4368445)
I suppose that the new MSG and Barclays has some impact as well. The Nets were a complete non-factor prior to this year.
   5. Gonfalon Bubble Posted: February 12, 2013 at 11:02 PM (#4368449)
A new stadium that's the same as the old one, a Yankee team on the low side of the appealing-ness arc these past twenty years, season ticket packages that allow you to lock in seats at 2 to 6 times the StubHub cost but which in many cases have had their playoff seat option de-grandfathered out... what's NOT to love?

Good luck with that "come to the game for the food and beverage" strategy, Lonn. What's the Zagat rating for generic $9.50 beer?
   6. salajander Posted: February 12, 2013 at 11:21 PM (#4368456)
I didn't renew my partial season ticket package this year, actually. But that's more to do with not finding someone to share the plan with than the product on the field.
   7. salajander Posted: February 12, 2013 at 11:22 PM (#4368457)
And yeah, the low price of random weeknight tickets on StubHub makes the season plan less appealing, for sure.
   8. the Hugh Jorgan returns Posted: February 12, 2013 at 11:26 PM (#4368460)
We’re trying to provide the fan with more than just the game


Why go then? I go to a game to well, you know, watch the game. If I happen to have a dog and 2 beers whilst there, then so be it. I don't really understand this need to have an experience at the game. If I want awesome food, I'll go to a good restaurant. If I want loud music, I'll go to a concert. Personally I'd rather watch the game with actual baseball fans then some chardonnay sipping tosser wearing a tweed coat who spends 50% of the time on his mobile telling people, "yeah, I'm at the game!"
Yes I know tweed jacket guy is cashed up, but if you have too many of them it kills the atmosphere and I reckon in the long run just puts off genuine fans of baseball.
   9. RB in NYC (Now Semi-Retired from BBTF) Posted: February 12, 2013 at 11:33 PM (#4368463)
Why go then? I go to a game to well, you know, watch the game.
At least some of that--and maybe a lot of it--is people with kids. I know it's easy for us to be snobby about it (I certainly am/can be) but when I was little kid my parents would take me to a game. We'd watch a few innings then I'd get bored or cranky and my Dad would take me to watch the subways go past for a while*. So now at ballparks you can take your kid on the Ferris Wheel or into the San Diego Sand Park (or whatever they call it) and so on.

*Perhaps the real takeaway from this post is that I was an easy child to entertain
   10. puck Posted: February 12, 2013 at 11:45 PM (#4368467)
season ticket packages that allow you to lock in seats at 2 to 6 times the StubHub cost but which in many cases have had their playoff seat option de-grandfathered out... what's NOT to love?

There are season ticket packages that don't allow you to get playoff seats?
   11. salajander Posted: February 12, 2013 at 11:49 PM (#4368470)
Most partial plans don't have guaranteed playoff tickets.
   12. salajander Posted: February 13, 2013 at 12:00 AM (#4368472)
dupe
   13. The Yankee Clapper Posted: February 13, 2013 at 12:00 AM (#4368473)
The Yankees led the league in attendance last season, as usual, and have a pretty good chance to do so again this year. Still some seats to be sold, which is Trost's lament, but it's not that big of a problem, since they are making more money in the new Stadium even with those unsold seats. Other teams would be happy to have it so "rough".
   14. ptodd Posted: February 13, 2013 at 12:08 AM (#4368475)
If I was a Yankees fan, which I am not, I would be furious at their penny pinching ways. With revenues about 3 times the league average, a new stadium financed by tax payers, and cash from the News Corp deal coupled with the Arod injury, age and nothing at the high levels of the farm system, there is no excuse for an offseason like they just had.
   15. You Know Nothing JT Snow (YR) Posted: February 13, 2013 at 12:22 AM (#4368478)
If I was a Yankees fan, which I am not, I would be furious at their penny pinching ways.


Pulling the wagon gets pretty tiring when everyone else just wants to ride.
   16. Anonymous Observer Posted: February 13, 2013 at 12:37 AM (#4368482)
“It’s rougher than in years past. It’s rough for the Yankees.”


Mr Pink [rubbing his thumb and forefinger together]: Do you know what this is? This is the world's smallest violin playing just for the Yankees.
   17. puck Posted: February 13, 2013 at 12:42 AM (#4368485)
Most partial plans don't have guaranteed playoff tickets.

Ah, that makes sense.
   18. boteman Posted: February 13, 2013 at 01:26 AM (#4368494)
It’s rougher than in years past. It’s rough for the Yankees.


I tell ya, last week I went to the track, they shot off the starting gun and killed my horse! It's rough I tell ya! I get no respect at all.
   19. Gonfalon Bubble Posted: February 13, 2013 at 03:56 AM (#4368519)
Most partial plans don't have guaranteed playoff tickets.

Ah, that makes sense.


At one point, all Yankee partial plans came with guaranteed playoff seats. The smaller the plan, the smaller the number of guaranteed seats. For example, a Sundays-only plan only offered one game per playoff series, and in a worse location because partial plans overlapped for the same seat locations and the bigger plans received preference.

One year, the Yankees stopped offering that option as part of the partial packages. If you guessed "when the Yankees started making the playoffs again," aka "not the 1980s," you've pretty much nailed the timeline. However, all preexisting planholders who'd already had the postseason guarantee were grandfathered in. When they switched stadiums in 2009, though, they cancelled the postseason option for all partial plans, no matter how far back they went.

I believe the ticket office was benevolent enough to create a lottery in which the lucky, lucky winners were given presale codes. This allowed longtime customers to go onto the internet one day before the official on-sake date, and fight it out with everybody else who had been given the same code.

Shockingly, Yankee season ticket holder totals have noticeably dropped.
   20. Chip Posted: February 13, 2013 at 07:30 AM (#4368534)
Shockingly, Yankee season ticket holder totals have noticeably dropped.


StubHub's evil is strong.
   21. depletion Posted: February 13, 2013 at 09:06 AM (#4368549)
I tell ya, last week I went to the track, they shot off the starting gun and killed my horse! It's rough I tell ya! I get no respect at all.

It's rough, I tell ya. Friday night I went to the fights and a hockey game broke out.
   22. just plain joe Posted: February 13, 2013 at 09:40 AM (#4368567)
It's rough, I tell ya. Friday night I went to the fights and a hockey game broke out.


It's rough, I tell ya. I had plenty of pimples as a kid. One day I fell asleep in the library. When I woke up, a blind man was reading my face.
   23. 'zop sympathizes with the wrong ####### people Posted: February 13, 2013 at 10:24 AM (#4368585)
Oh man, if a Rodney Dangerfield thread breaks out I will be the happiest ############ in the world.
   24. Leroy Kincaid Posted: February 13, 2013 at 11:18 AM (#4368635)
My wife likes to talk during sex. The other night she called me from the hotel.
   25. AndrewJ Posted: February 13, 2013 at 11:22 AM (#4368641)
The other day I bought a cemetery plot. The groundskeeper said, "There goes the neighborhood."
   26. SavoyBG Posted: February 13, 2013 at 11:29 AM (#4368649)
My life likes to have sex in the back seat of the car. She asked me to drive.

   27. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: February 13, 2013 at 11:40 AM (#4368665)
My life likes to have sex in the back seat of the car. She asked me to drive.

Did you mean "my wife likes to have sex in the back seat of the car", or "my life consists of having sex in the back seat of the car"? Just an innocent question from high above courtside.
   28. will Posted: February 13, 2013 at 11:42 AM (#4368670)
"The Yankees led the league in attendance last season, as usual, and have a pretty good chance to do so again this year"..........Yankees DID lead AL. The Phillies led MLB in 2011 and 2012.

This year?.... maybe the Dodgers.....
   29. Dock Ellis on Acid Posted: February 13, 2013 at 12:44 PM (#4368739)
One day I came home from work early and a man was running naked. I said to the guy, "Why are you running naked?" He said, "Because you came home early."
   30. Pasta-diving Jeter (jmac66) Posted: February 13, 2013 at 12:59 PM (#4368752)
I took my kid to Coney Island and gave him $20 and said "do whatever you want for the day". He took a cab home
   31. The Id of SugarBear Blanks Posted: February 13, 2013 at 01:02 PM (#4368758)
I bought some powdered water, but I don't know what to add.
   32. McCoy Posted: February 13, 2013 at 01:06 PM (#4368763)
The other day, I got back from a business trip. I got in a cab and said to the driver, "Hey! Take me to where the action is!" So ya know where he took me? He took me to my house!
   33. Ron J2 Posted: February 13, 2013 at 01:07 PM (#4368765)
#9 I recall taking my nephew to a football game. Went from thrilled to bored well before the end of the first half. I'm glad there are now options for the kids at the park.
   34. JE (Jason) Posted: February 13, 2013 at 01:53 PM (#4368820)
When I played in the sandbox, the cat kept covering me up.
   35. DL from MN Posted: February 13, 2013 at 01:54 PM (#4368822)
I am also glad there is somewhere for other people's bored kids to go when I'm at a ballgame too. My kids generally do well as long as they get popcorn in the 6th inning.
   36. Jolly Old St. Nick Is A Jolly Old St. Crip Posted: February 13, 2013 at 03:09 PM (#4368888)
When I played in the sandbox, the cat kept covering me up.

I used to put a paper bag over my cat's head and watch him walk backwards all over the house, trying to get out of it. Stupid cat!
   37. There are no words... (Met Fan Charlie) Posted: February 13, 2013 at 03:31 PM (#4368934)
"I tell you, it's tough gettin' around, y'know? I hadda fly out ta Vegas a couple o' weeks ago, and really, the food was fit for a king. Here, King! Here, King..."
   38. You Know Nothing JT Snow (YR) Posted: February 13, 2013 at 04:33 PM (#4368997)
Henny Youngman is not Rodney Dangerfield!
   39. mathesond Posted: February 13, 2013 at 05:10 PM (#4369033)
Henny Youngman is not Rodney Dangerfield!

Neither is Steven Wright
   40. winnipegwhip Posted: February 13, 2013 at 05:17 PM (#4369039)
I not saying my wife is a poor housekeeper but last week I went into the living room and had to fight off a Japanese soldier who thought the war was still on.
   41. Bring Me the Head of Alfredo Griffin (Vlad) Posted: February 13, 2013 at 05:53 PM (#4369065)
If they're having trouble selling tickets, they could always reduce the prices.
   42. the Hugh Jorgan returns Posted: February 13, 2013 at 06:39 PM (#4369115)
My wife's cooking is so bad, we had to have screens on the windows to keep the flies in!
   43. JE (Jason) Posted: February 13, 2013 at 06:45 PM (#4369119)
I want a table near a waiter.
   44. A big pile of nonsense (gef the talking mongoose) Posted: February 13, 2013 at 06:46 PM (#4369120)
If they're having trouble selling tickets, they could always reduce the prices.


Bolshevik.
   45. Swedish Chef Posted: February 13, 2013 at 07:23 PM (#4369142)
This year?.... maybe the Dodgers.....

Only if you measure between inning 3-6
   46. You Know Nothing JT Snow (YR) Posted: February 13, 2013 at 09:10 PM (#4369197)
If they're having trouble selling tickets, they could always reduce the prices.


I'd like to see a fresh creative approach to the league-wide problem of empty seats and poor attendance. One surefire method of stimulating interest in even the most remote of obstructed views is to have MLB collectively agree to confiscate its single worst-performing team from the current ownership and announce a season-long, league-wide raffle. One lucky fan will win the chance to serve as that team's GM for the next season! He'll manage the budget, sign free agents, participate in the draft, oversee international signings, approve festive novelty items for giveaway nights, the whole shebang! And his raffle entry is any single ticket from every regular-season game from every team in the league!

"But Mr. Redneck," you demur, "You're just going to get one of those beer-swilling hairy-backed slobs who are always screaming and burping and bumping into me when I'm trying to keep score. They'll ruin the team!"

What makes you think he won't be 100% incentivised to to well? He'll be surrounded by the same highly-qualified advisors and have all the institutional force that an MLB team can bring to bear. And a MLB GM's salary surely beats anything Barry the Beerman was bringing home from the quarry. In fact, he'll be much more focused on improving the team than the average GM, because if the team improves its record by more than 2 games the following season, he gets a second year at the helm with the same conditions!

The team wins thanks to the common wisdom of Joe Sweaksock. The narrative carries the entire league for years. At some point the poor fellow doesn't reach his mark, at which time a traditional buyer steps in and purchases the team, with the profits going back to the league. Our fledgling GM will be a celebrity and have offers from half a dozen teams.

And in a few years, you do it again, with the latest sad sack franchise.

This idea more stuffed with WIN than Prince Fielder's pants are with ass.
   47. RMc is a fine piece of cheese Posted: February 14, 2013 at 09:48 AM (#4369379)
My grandson, 21 years old, keeps complaining of headaches. I say, Larry, when you wake up in the morning, it's feet first! (strokes violin)
   48. TerpNats Posted: February 14, 2013 at 10:49 AM (#4369430)
I'd like to see a fresh creative approach to the league-wide problem of empty seats and poor attendance. One surefire method of stimulating interest in even the most remote of obstructed views is to have MLB collectively agree to confiscate its single worst-performing team from the current ownership and announce a season-long, league-wide raffle. One lucky fan will win the chance to serve as that team's GM for the next season! He'll manage the budget, sign free agents, participate in the draft, oversee international signings, approve festive novelty items for giveaway nights, the whole shebang! And his raffle entry is any single ticket from every regular-season game from every team in the league!
In South Florida, a light bulb was just spotted flashing over Jeffrey Loria's head...

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