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1. RMc and His Roster of Rubbish Posted: October 07, 2012 at 08:44 AM (#4257600)To the extent that the front office made personnel moves for marketing reasons, it has harmed the team. The front office needs to maximize revenue, and I've no problem with that. But how many times had the team, in 2012, simply gave away tickets to keep the sellout streak alive? That's not maximizing revenue; it's merely trying to hide the fact that they are no longer doing as good a job at maximizing revenue. Keeping the streak on life support is nothing more than marketing to hide the failure of marketing.
The team has shown they will conduct a giveaway to cover a shortfall of a few thousand tickets, so to end the streak the fans would need to ensure the shortfall is too great to overcome by dubious means. It might take a concerted effort not to buy tickets for a specific game.
I designate Friday, April 12 as the date to end the streak. Their opening home series is against the Orioles, and if Red Sox fans make a concerted effort not to buy tickets for that series it wouldn't surprise me if Orioles fans snap them up. Boston fans haven't been shy about taking advantage of the relatively short trip between Boston and Baltimore, and I'm pretty sure all transportation goes both ways. April 12, however, is the start of their next home series, against the Rays. Rays fans don't even show up at the Trop, so that date is probably the best bet for a lack of demand from Boston fans to remain an unmet demand.
It appears that the streak ending on that date would put it a few games shy of 800 consecutive sellouts. Round numbers do not justify extending it. There will always be an excuse for extending it further. "Hey, let's get to 800!" "Hey, 810 is ten full seasons' worth of games!" "Hey, 856 is the number of walks Roger Clemens gave up with the Red Sox, so let's match that!" The team needs fewer excuses for fan interest and loyalty besides whatever sales gimmick the team can conjure to keep the streak alive. The quality of the team is the only excuse they need. If the streak ends, they will have fewer excuses, and one more reason to focus energy on improving the team.
I'd encourage any Red Sox fans to buy tickets to see the team any time in 2013, but not for that game.
Merriam-Webster
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