Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Friday, November 18, 2011

MLB: Blue Jays unveil new logo for 2012 season

No snark. These are just plain great. May those black and grey atrocities never again darken our doors.

The Blue Jays dipped into their past when looking for inspiration for the club’s new logo that was revealed at Rogers Centre on Friday afternoon.

The new look is a modernized version of the franchise’s first logo that was used from 1977-97. It features a sleeker-looking Blue Jay bird head with a prominent red maple leaf to showcase Toronto’s standing as the only Major League Baseball team in Canada.

The design also marks the return of “Blue” in Blue Jays for the first time in almost 10 years and will be reflected on two of the three uniforms.

Mattbert Posted: November 18, 2011 at 09:02 PM | 24 comment(s) Login to Bookmark
  Tags: blue jays, business

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Into the Void Posted: November 18, 2011 at 09:41 PM (#3996774)
That's some serious drama from a two minute video about a uniform change. They should have added some quick cuts to explosions, a flapping Canadian flag, and a plate of poutine to make sure they got the message across.
   2. villageidiom Posted: November 18, 2011 at 09:46 PM (#3996777)
Like.
   3. Perry Posted: November 18, 2011 at 09:58 PM (#3996788)
Wow, they really nailed it. Wonderful upgrade. The Padres got worse, but all the other recent unveilings -- Marlins, Mets (no more black!), and Orioles -- are real improvements. I think the only really awful unis left are the D-backs and the Astros.
   4. SugarBear Blanks Posted: November 18, 2011 at 10:13 PM (#3996796)
A-plus plus. The extra plus is for the split lettering.
   5. Greg (U)K Posted: November 18, 2011 at 10:43 PM (#3996820)
I think the past 18 months have made me about as excited as the Jays could make me short of actually winning.
   6. The Yankee Clapper Posted: November 18, 2011 at 10:57 PM (#3996834)
With the Orioles reverting to their cartoon bird, the Blue Jays should become the team of choice for ornithologically inclined fans. That should take care of their revenue concerns.
   7. Brian C Posted: November 18, 2011 at 11:00 PM (#3996837)
I'm in favor. Maybe they can actually keep this one for awhile, eh?
   8. Baseball-Birthdays.com Posted: November 18, 2011 at 11:00 PM (#3996838)
add another thumbs up
   9. The Gurus DO NOT BourbonSamurai Posted: November 18, 2011 at 11:01 PM (#3996839)
Much better.
   10. RMc is the loyal supporter of the MLB event Posted: November 18, 2011 at 11:07 PM (#3996845)
Niiiice. Me likey.

The logo is the seventh in Toronto's 35-year history and its third major redesign.

Seventh? Geez.

The first logo was introduced in 1976 and spanned 20 seasons before a change was implemented in 1997.

The Blue Jays were wearing 80s-style uniforms in the 1970s...unfortunately, they were still wearing them in the 1990s...
   11. Tulo's Fishy Mullet (mrams) Posted: November 18, 2011 at 11:17 PM (#3996849)
very nice, glad to see they didn't do a 'menacing looking' bird like the nfl cardinals did.
   12. retro-shiite Posted: November 18, 2011 at 11:18 PM (#3996850)
I can dig it.
   13. Shock Posted: November 18, 2011 at 11:25 PM (#3996856)
very nice, glad to see they didn't do a 'menacing looking' bird like the nfl cardinals did.


Or like....
   14. fhomess Posted: November 18, 2011 at 11:30 PM (#3996859)
Marlins ... are real improvements

Gah! Agree with the rest.
   15. robinred Posted: November 18, 2011 at 11:31 PM (#3996861)
Padres Uni Vid:

http://sandiego.padres.mlb.com/video/play.jsp?content_id=19988123&c_id=sd

They take a homey approach as opposed to the apocalyptic one Toronto used.

The team will, according to the vid, be outfitting 10,000 local little leaguers in various Pads' unis.

I actually think that the fanbase would respond most favorably to a return to brown and gold, using the 1969-70 design.

The Blue Jays never should have changed the uniforms to begin with.
   16. plim Posted: November 18, 2011 at 11:47 PM (#3996870)
A+++ transaction. will do business again.

but seriously - how many times have we had a retro "throwback" that didn't blow up in our faces? I'm flabbergasted that they actually got something right..
   17. Random Transaction Generator Posted: November 19, 2011 at 01:43 AM (#3996928)
Damn it!
My family picked me up a Jays jersey this season, so I can't really justify picking one up next season.
The hat, however, I'm definitely grabbing when available.
   18. Greg (U)K Posted: November 19, 2011 at 01:48 AM (#3996930)
The hat, however, I'm definitely grabbing when available.

I actually left my beloved Orioles hat at a pub a couple weeks ago so I'm in the market for a new cap. Sounds like a perfect Christmas gift.
   19. Boileryard Posted: November 19, 2011 at 02:01 AM (#3996936)
Seventh? Geez.

The article is inaccurate on this point. It's actually the fifth logo, and one of those (the so-called T-Bird) was only used as an interim primary logo in 2003. The part about this being the third major uniform redesign is correct.
   20. jdbkaput Posted: November 19, 2011 at 02:50 AM (#3996949)
I didn't realize it until I saw him in the video, but I'm pretty sure Anthopoulos bags groceries at the local Trader Joe's.

Nice logo.
   21. zachtoma Posted: November 19, 2011 at 04:00 AM (#3996980)
I expected to be able to complain about another set of backwards-looking, nostalgia-driven designs here, but I really can't. Big improvement. For the record, my favorite Blue Jays uniforms were those worn during the short-lived era from 1997-2002.
   22. davekemp Posted: November 19, 2011 at 07:17 AM (#3997091)
Totally love this
   23. Benji Gil Gamesh is not being paid to be that guy Posted: November 19, 2011 at 02:25 PM (#3997127)
That's some serious drama from a two minute video about a uniform change. They should have added some quick cuts to explosions, a flapping Canadian flag, and a plate of poutine to make sure they got the message across.
Even so, I'm not even a Blue Jays fan and that got me all jacked up for next year.

Great job on the logo too.
   24. DFA Posted: November 20, 2011 at 02:56 AM (#3997576)
Did Karl Rove direct that video? I suppose if they finish in 4th again they can blame it on the uniforms. I do love the numbers on the back of the jerseys, that was always pretty sweet.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

Support BBTF

donate

Thanks to
The Ghost, elitist lollygagging neck-stabber
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

Newsblog: Bud Selig -- No need for more MLB replay for now - ESPN
(87 - 3:55am, May 26)
Last: Athletic Supporter leads the nation in drifters

Newsblog: HP: Baseball is leaving the human factor behind
(57 - 3:16am, May 26)
Last: bjhanke

Newsblog: OT: NBA Monthly Thread, May 2012
(1834 - 3:06am, May 26)
Last: Spivey

Newsblog: Himrich’s Top Ten Target Field Foods
(8 - 2:43am, May 26)
Last: Long John McCaine Mutiny on the Bounty (scott)

Newsblog: Boston.com: Curt Schilling’s 38 Studios lays off all staff
(119 - 1:28am, May 26)
Last: Swedish Chef

Newsblog: T.R. Sullivan: Of Frank Robinson, Milt Pappas and Jim Palmer
(8 - 12:40am, May 26)
Last: The Gurus DO NOT BourbonSamurai

Newsblog: Wilmoth: Nate McLouth Designated For Assignment
(12 - 12:25am, May 26)
Last: Tripon

Hall of Merit: Most Meritorious Player: 1973 Discussion
(15 - 12:13am, May 26)
Last: DanG

Newsblog: The Hall of Very Good: Former Cards Slugger Critical of "LaRussa's Regime"
(4 - 11:26pm, May 25)
Last: cardsfanboy

Newsblog: CSN to host ‘Phillies at the Beach’ on Memorial Day
(18 - 11:25pm, May 25)
Last: Fielder's the first baseman, Felder is the fielder

Hall of Merit: Most Meritorious Player: 1972 Ballot
(28 - 11:25pm, May 25)
Last: lieiam

Sox Therapy: A Winning Ballclub?
(20 - 11:24pm, May 25)
Last: Dan

Newsblog: Matschulat: Did I Miss The "Paul Konerko Is So Overrated OMG" Bandwagon?
(27 - 11:16pm, May 25)
Last: baudib

Newsblog: TBO: Nerdy Rays head north
(17 - 10:07pm, May 25)
Last: PreservedFish

Newsblog: Dodgers want to host NHL's Winter Classic
(22 - 9:38pm, May 25)
Last: Cris E
About Baseball Think Factory | Write for Us | Copyright © 1996-2012 Baseball Think Factory
User Comments, Suggestions, or Complaints | Privacy Policy | Terms of Service | Advertising

Buy MLB playoff tickets, plus 2011 World Series, 2011 ALCS tickets and NLCS game tickets. We also have Texas Rangers playoff schedule, tickets to Red Sox games and Yankees game tickets. Plus, buy Phillies baseball tickets, Tigers playoff tickets and the biggies like ALDS baseball tickets and 2011 NLDS tickets.

Demarini, Easton and TPX Baseball Bats

 

 

 

AllianceTickets.com has cheap MLB Tickets. Get all your Colorado Rockies Tickets, Seattle Mariners Tickets, San Francisco Giants Tickets and all your favorite baseball tickets here. We also carry cheap Denver Broncos Tickets, Seattle Seahawks Tickets and Denver Nuggets Tickets.

Page rendered in 0.1981 seconds
55 querie(s) executed