Even though it’s the off-season for the MLB, the MLB Network is hard at work leveraging social media by curating off-season chatter through their programming — and now they’ve rolled out a brand new social media area inside of their state-of-the-art Studio 3 in New Jersey.
The social area of the studio serves up 108-inch touchscreens for MLB Network talent to interact with fans through Facebook polls, Twitter and email. MLB Network has over 98,000 followers on Twitter and over 350,000 likes on Facebook.
...LR: How will social media be incorporated into the studio? On air?
MB: Fans can be part of the discussion and chime in on all the latest Major League Baseball news and rumors leading up to the 2012 regular season. As it has done throughout 2011, MLB Network will continue to interact with viewers and post questions and display select responses on-air in each studio show – including “Hot Stove,” “Clubhouse Confidential” and “Intentional Talk” this offseason – either on the in-studio touchscreen monitor or on-screen in our social media “ticker.”
We also want to bring fans the best and newest info shared by players and media via social media, so MLB Network on-air personalities will discuss tweets on-air, whether it’s a breaking news story or a photo that a player posted from a recent vacation. During the various Jewel Events on the MLB calendar, like Spring Training, Opening Day, the All-Star Game, Trade Deadline, Postseason and Winter Meetings, we monitor hashtags to stay on top of the most talked about storylines and display tweets and stories reported on Twitter from baseball beat writers.