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Thursday, May 18, 2017

MLB To Stream Games Live On Facebook Without Blackouts

Major League Baseball games are coming to Facebook (NASDAQ: FB). The announcement was made today by MLB Commissioner Rob Manfred at the end of the quarterly owners meetings in New York City. The deal will see a national game streamed via MLB’s Facebook page each Friday beginning with tomorrow’s (Friday. May 19th) game between the Rockies at Reds at 7:10pm ET. Other matchups will be announced at a later date.

“This is very important for us to experiment [with Facebook],” said Manfred.

All games will be streamed nationally without blackouts. Financial terms were not released.

All told there will be 20 games streamed to Facebook via a feed from a participating team’s local broadcast rightsholder.

“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond. By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale,” said Dan Reed, Facebook’s Head of Global Sports Partnerships.

RoyalsRetro (AG#1F) Posted: May 18, 2017 at 02:07 PM | 10 comment(s) Login to Bookmark
  Tags: broadcasts, facebook, media, social media

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   1. Pat Rapper's Delight (as quoted on MLB Network) Posted: May 18, 2017 at 02:13 PM (#5458635)
“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond. By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale,” said Dan Reed, Facebook’s Head of Global Sports Partnerships.

If you can't stand Hawk Harrelson, imagine replacing him with an endless stream of random drive-by Yahoo commenters.
   2. Dock Ellis Posted: May 18, 2017 at 02:50 PM (#5458690)
Or the OMNICHATTER!
   3. ^^^ Posted: May 18, 2017 at 02:51 PM (#5458691)
Still trying to protect the cable companies. One of these days, one of the league just has to cross that Rubicon for good. This doesn't come close.
   4. Jose is an Absurd Doubles Machine Posted: May 18, 2017 at 03:07 PM (#5458721)
Where did I see this over the winter? Was it with a WBC qualifier? My recollection is that you basically got the video but streaming along the bottom of the screen was a series of emojis; hearts, smiley faces, frowny faces, etc...indicating how people felt it was really obnoxious. I like that they are trying something different.

Wasn't last Friday's Red Sox' game streamed on Twitter?
   5. Bote Man Posted: May 18, 2017 at 03:36 PM (#5458757)
Sounds like the equivalent of the "Free Game of the Day" on MLB.tv, which happens to be Orioles @ Tigers on this day. I guess it's a start. But I'm not a fan of Facebook; I think they are close to pure evil with their data mining and tracking across the Net. Being the behemoth that they are gives them huge gravity to pull people to their site. More's the pity.
   6. Hotel Coral Esix Snead (tmutchell) Posted: May 18, 2017 at 03:59 PM (#5458795)
Soooo...if you have MLB.tv, you still will not be able to watch in-market or nationally televised games, despite the fact that you're paying for it...but someone in the same market can watch that game for free on FaceBook? I mean, you could too, but that's lame when you're already paying to watch games.
   7. Tulo's Fishy Mullet (mrams) Posted: May 18, 2017 at 11:50 PM (#5459107)
I don't think I could devise a scheme that could convince me to use FB. Invest in it? yes, use it, never.
   8. Captain Supporter Posted: May 19, 2017 at 10:32 AM (#5459220)
I will never use Facebook with this exception. If it ever happens that the only way for me to watch a Yankee game is on Facebook, I will invest in a standalone device and a dedicated email address for creating a Facebook account which I will use for nothing but watching Yankee games. They can data mine that for all the good it will do them. Although like mrams I did invest in Facebook early on (also sold earlier than I should have, but that is okay). That should make me have more benign feelings towards them but Zuckerberg, Sandberg, et. al., and their continual use of bad faith tactics to invade people's privacy have eroded any residue of good feelings I might have had.
   9. DaVoice of DaPeople Posted: May 19, 2017 at 02:19 PM (#5459442)
This will not get me back on Facebook.
   10. cercopithecus aethiops Posted: May 20, 2017 at 10:31 AM (#5459981)
...if you have MLB.tv, you still will not be able to watch in-market or nationally televised games, despite the fact that you're paying for it...


Yeah, except you're not. Paying for it that is. The terms of your agreement with MLV.tv include the blackouts. MLB.tv is explicitly marketed as a service for streaming out-of-market games. It sucks that we can't buy a single service that allows us to stream all games without any restrictions based on local broadcast rights, but it simply isn't accurate to claim that MLB.tv subscribers already have paid for such a service. The RSNs are paying for exclusive rights within their respective markets. MLB teams can't just unilaterally make those rights non-exclusive without giving back a big chunk of the fees. Which could happen, but then MLB.tv would have to cost a lot more.

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