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Saturday, March 02, 2013

Murray Chass: EVIL EMPIRE STRIKES AGAIN – 10 YEARS LATER

Having just lost a bidding battle to the New York Yankees for a Cuban defector, pitcher Jose Contreras, [Red Sox executive] Larry Lucchino expressed his frustration when I called him on Dec. 24, 2002.

”The evil empire extends its tentacles even into Latin America,” Lucchino said.

The comment instantly grabbed a hallowed spot in the lexicography of baseball lore, spreading rapidly throughout the sport and the news media.

It returned to prominence last week when it was disclosed that a three-judge panel of the Trademark Trial & Appeal Board in Washington, D.C., ruled for Major League Baseball’s opposition to an attempt by a private business, Evil Enterprises, Inc., to register a trademark for the phrase “Baseball’s Evil Empire.”

The Long Island, N.Y., company wanted to promote and sell Yankees’ merchandise linked to the designation Evil Empire.

But the Yankees learned of the company’s plans, advised Ethan Orlinsky, baseball’s senior vice president and general counsel for legal and business affairs, and he opposed the company’s trademark application on behalf of the Yankees, who prevailed. [...]

It was the Times’ story, but the trademark decision was as brief as a brief can be. Fifty words on the Evil Empire, 2,000 words on snowboarding.

The Times ran the story matter of factly, no attempt at humor by a humorless paper. 

bobm Posted: March 02, 2013 at 09:25 AM | 5 comment(s) Login to Bookmark
  Tags: pinata, red sox, yankees

Reader Comments and Retorts

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Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. tfbg9 Posted: March 02, 2013 at 06:08 PM (#4379272)
a humorless paper


Chass is an idiot, but he's more or less right about this single point. The NYT is utterly humorless.
   2. Pasta-diving Jeter (jmac66) Posted: March 02, 2013 at 06:14 PM (#4379275)
They don't call it the Grey Lady for nuttin
   3. silhouetted by the sea Posted: March 02, 2013 at 07:16 PM (#4379302)
I don't find myself rolling on the floor laughing very often when reading Chass.
   4. Fancy Pants Handles lap changes with class Posted: March 02, 2013 at 07:23 PM (#4379305)
And if the Times had injected humor into the story, Chass would have excoriated them based on their lack of journalistic integrity, and claimed they should stick to reporting the facts. At this point it's pretty clear he ain't going to stop grinding that axe.
   5. themiddle54 Posted: March 04, 2013 at 02:49 AM (#4379993)
I don't find myself rolling on the floor laughing very often when reading Chass.


I make up for your share.

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