Speaking in a telephone interview, candidly explaining his modus operandi, but before these latest headlines were posted, Bob Bowman said, “I absolutely want to remind people if they want ‘At Bat’ or TV, it’s available to buy. I guess you consider that advertising as you would consider selling tickets for the World Baseball Classic. We’re reminding people how they can buy uniforms and bats. I guess that’s an advertisement, but that’s what people want to know.
“We remind people to sign up for fantasy baseball. Is that an advertisement? I guess it is. Do people want to be reminded? Yes. The WBC? You bet I’m going to sell tickets. We always promote Fan Cave and media sports. Is that advertising? I guess so.”
He paused for a moment, then took a different approach. Knowing that I used to work for The New York Times, he asked, “Does The New York Times tell you in The New York Times how to subscribe to The New York Times?”
The Times does that – not every day – and the newspaper also tells you the price of a mailed subscription for the daily newspaper and the cost of the Times Book Review and the large print weekly. However, all of that information appears at the bottom of page 2 of the paper in a 4-column by 3-inch space in agate, or 6-point type. It’s not placed on page 1 in the most noticeable spot on the page, with pictures, no less.
But I will give Bowman this much. The Internet has made the information world a different place. Old rules no longer apparently apply. Some of us in the business, however, don’t see why the new guys on the block can’t exercise the old professionalism and simply separate editorial from advertising. MLB.com’s media wall isn’t high enough.
Posted: February 24, 2013 at 09:18 PM | 17 comment(s)
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