OC Register assigns 70 reporters to cover one baseball game

“[Angels fans have] never been so excited,” [Editor Keith] Sharon told me. “Given that atmosphere, I wanted to match the intensity and the enthusiasm of the fans somehow. [...] I want everybody who sees our Web site, our print product, our iPad product, our mobile device product to think: ‘They thought of everything. I mean everything.’”

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Of the newspaper’s 100 or so reporters, Sharon says about 70 are involved in the news mob. Their assignment on opening day: omnipresence. “We’ve got someone in the parking lot, reporters in the sports bar, reporters at a memorabilia show where former Angels will be signing autographs, a reporter in the stands, a reporter in the pressbox, a reporter in the radio station, we’ve got a reporter with the guy who’s gonna propose, we’ve got a reporter [standing next to the person] holding the flag in center field,” Sharon said. “We want everyone to see that we are everywhere.