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Wednesday, October 10, 2012

Passbook scores double-digit play for Major League Baseball

Anyone tried?

Passbook is helping Major League Baseball transition away from traditional physical tickets to digital ones. In in an initial test run with four teams in the final two weeks of the season, Passbook was used for 12% of electronic tickets, which account for over two thirds of all ticket sales.

villainx Posted: October 10, 2012 at 03:39 PM | 3 comment(s) Login to Bookmark
  Tags: business, special topics

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   1. Jose is an Absurd Doubles Machine Posted: October 11, 2012 at 09:05 AM (#4263268)
Haven't tried it yet. I was a bit disappointed that I couldn't load my season tickets onto it, that would be a nice feature. Maybe I can and I'm just incompetent.

So far Passbook has underwhelmed. I think it's going to be pretty nifty eventually but right now there just aren't enough vendors on it. Also, I don't know how to find new vendors. The day I set it up it took me to an App Store page that listed all the apps that were compatible but I can no longer find that page. Like I said, it's entirely possible that this is an operator error situation on my part.
   2. villainx Posted: October 11, 2012 at 04:56 PM (#4264439)
Like I said, it's entirely possible that this is an operator error situation on my part.

Even if that's the case, it's still Apple's fault, cause usability is supposedly their differentiator.
   3. Jose is an Absurd Doubles Machine Posted: October 11, 2012 at 05:31 PM (#4264545)
And usually I find that to be legit. It's a big reason I like my Apple products. As I always tell people, they just freakin' work.

With Passbook some of it is just going to be a timing thing. As companies start to embrace it it will become more popular.

With MLB specifically I'd love to be able to load my tickets on my phone on an individual basis. If it's an "all or nothing" approach that doesn't work for me because I don't go to every single game.

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