Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Friday, December 07, 2012

Raissman: Even YES confused by Yanks’ ‘budgetary constraints’

Dunno, Bob Lorenz’s SimMan 3Geewhiz act seems the same.

If the Yankees keep tightening the purse strings and it eventually translates into a diminished product, the live gate will suffer. So will YES’ ratings. Even with a successful 2012 on the field, the Yankees averaged a 3.92 rating on YES, down 8.3% from 2011 and the network’s lowest Bombers household rating since 2003. If YES experienced this kind of slippage when the team was good, what happens to the ratings if the team goes south?

It’s reasonable to wonder what the level of concern over all this is for Hal and We Are Family Steinbrenner. They view the Yankees in a more business-like manner than their father did. Their goal may just be to squeeze every nickel out of the franchise and start selling off assets. If you’re in it strictly for the money, and not World Series titles, that blueprint has a major upside for the owners.

Just look at the cash they already pocketed in the YES deal with Fox. And in three years Fox has the option to buy 80% of YES, based on a valuation of $3.8 billion.

What’s next, the team itself? Yankee officials say that won’t happen.

So, maybe when it comes to the product on the field, and its ramifications for YES’ future, it’s Fox suits who should be concerned if Hal Steinbrenner keeps a lock on his pinstriped vault.

“If this so-called fiscal responsibility becomes a permanent policy, Fox has something to be concerned with,” one network executive said. “YES became what it is because it sells winning, superstars and the grand Yankee tradition. If two-thirds of the equation (winning/superstars) disappears, down go the ratings and revenue. The subscriber fees may stay flat, but if the product stinks those fees are not going up.”

Repoz Posted: December 07, 2012 at 05:27 AM | 9 comment(s) Login to Bookmark
  Tags: business, television, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Leroy Kincaid Posted: December 07, 2012 at 08:12 AM (#4319296)
Even with a successful 2012 on the field, the Yankees averaged a 3.92 rating on YES, down 8.3% from 2011 and the network’s lowest Bombers household rating since 2003.

Maybe if they featured more of the game and less of the talk-show at least I'd watch more often. And wasn't 2003 when us cable customers went the whole season without Yankee games?
   2. Jose Is The Most Absurd Thing on the Site Posted: December 07, 2012 at 08:31 AM (#4319304)
I really wonder what the TV networks do in the way of market research. These are huge companies presumably with tremendous resources available to them yet they do things; extreme close ups, talk about non-game related items, guests in the booth, etc...that no one seems to like. It seems to me that when I watch old broadcasts the advancements in coverage have been pretty minimal.
   3. You Know Nothing JT Snow (YR) Posted: December 07, 2012 at 09:34 AM (#4319328)
If YES experienced this kind of slippage when the team was good, what happens to the ratings if the team goes south?


I believe the league's position on this issue remains, \"#### you, pay me."
   4. Gamingboy Posted: December 07, 2012 at 12:23 PM (#4319474)
It's so that the Yankees can get below the luxury tax long enough so that they can reset the rate, allowing them to freely spend like they have unlimited money with minimal taxes in the 2014-15 offseason when Verlander, King Felix, Chase Headley, Elvis Andrus, etcetra will be on the market.
   5. The TVerik of Lordly Might Posted: December 07, 2012 at 06:29 PM (#4319760)
I really wonder what the TV networks do in the way of market research. These are huge companies presumably with tremendous resources available to them yet they do things; extreme close ups, talk about non-game related items, guests in the booth, etc...that no one seems to like. It seems to me that when I watch old broadcasts the advancements in coverage have been pretty minimal.


I've seen a few of these types of reports, and I can share that the research shows that the vast, vast majority of watchers for the RSNs are die-hard fans - there's little casual viewership. So as long as the RSN is the exclusive broadcaster of the game and does a vaguely decent job at it, they can do features and packages as much as they want without jeopardizing anything.
   6. The TVerik of Lordly Might Posted: December 07, 2012 at 06:31 PM (#4319761)
YES, for instance, would have to do a much, much worse job to drive me away if they're the only Yankees game in town.
   7. Al Kaline Trio Posted: December 07, 2012 at 07:20 PM (#4319763)
Wow if they got those 4 guys for 85 million a year they would have a hell of a team.
   8. Petunia inquires about ponies Posted: December 07, 2012 at 07:23 PM (#4319765)
I've seen a few of these types of reports, and I can share that the research shows that the vast, vast majority of watchers for the RSNs are die-hard fans - there's little casual viewership.

This is interesting because it's the opposite of what I expected the easy answer to Jose's musings to be - that his 'no one seems to like' statement simply showed a selection bias in the data, because anyone likely to discuss their opinions of an RSN's baseball coverage on bbtf.org is likely to be much more interested in the actual baseball (and as much of it as possible) than in any of the ancillary stuff.

That said,

So as long as the RSN is the exclusive broadcaster of the game and does a vaguely decent job at it, they can do features and packages as much as they want without jeopardizing anything.

..is clearly the case as well.
   9. The TVerik of Lordly Might Posted: December 07, 2012 at 10:25 PM (#4319814)
The bad news about this from the RSN perspective is that there's a predictable ceiling on their viewership. No matter how expensive the productions or innovative the coverage, it's unlikely that many more people will actually watch.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
phredbird
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOTP - March 2015: You’re out, tobacco: Bill would ban products at all California baseball venues
(3612 - 9:06pm, Mar 29)
Last: Greg K

NewsblogDefiant CC Sabathia doesn’t give a ‘f–k’ about poor spring outings | New York Post
(14 - 9:00pm, Mar 29)
Last: Infinite Joost (Voxter)

NewsblogPosnanski: A Baseball Story
(12 - 8:58pm, Mar 29)
Last: Bruce Markusen

NewsblogNY Post: Sherman: Commish, Boras And Cubs: Shut Up About Hopeless Phenom Debate
(16 - 8:55pm, Mar 29)
Last: greenback votes nefariously

NewsblogSadly, We've Lost Another Primate
(56 - 8:50pm, Mar 29)
Last: Infinite Joost (Voxter)

NewsblogBBTF 2015 Shooty Memorial Softball Meet-up!
(41 - 8:45pm, Mar 29)
Last: Hysterical & Useless

Newsblog5 trades that make sense before Opening Day | MLB.com
(16 - 8:43pm, Mar 29)
Last: Bring Me the Head of Alfredo Griffin (Vlad)

NewsblogOT: Wrestling Thread November 2014
(753 - 8:37pm, Mar 29)
Last: NJ in DC (Now with Wife!)

NewsblogNats have tough decision to make on Uggla
(14 - 8:35pm, Mar 29)
Last: bookbook

NewsblogOT: NBC.news: Valve isn’t making one gaming console, but multiple ‘Steam machines’
(1627 - 8:33pm, Mar 29)
Last: Greg K

NewsblogOT: Monthly NBA Thread - March 2015
(1464 - 8:22pm, Mar 29)
Last: Der-K is at half whelm.

NewsblogSpring training is horribly, utterly broken; here's how it can be fixed
(13 - 7:49pm, Mar 29)
Last: shoewizard

NewsblogJosh Hamilton and C.J. Wilson banners removed from Angel Stadium entrance
(8 - 6:24pm, Mar 29)
Last: Matt Welch

NewsblogChicago Cubs Kris Bryant and the service-time game | FOX Sports
(57 - 6:08pm, Mar 29)
Last: McCoy

NewsblogU.S. union stands behind minor-league baseball players | Toronto Star
(8 - 6:05pm, Mar 29)
Last: McCoy

Page rendered in 0.2113 seconds
48 querie(s) executed