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Friday, August 17, 2012

Raissman: Melky Cabrera’s positive test for testosterone could give TV networks pause

Cavalcadge of Stars!

All talk and analysis about how efficient MLB’s testing program is was accompanied by serious questions. Like how many players are now trying to beat the system? Some voices, such as Michael Kay (ESPN-98.7), even demanded the commissioner overturn the result of the All-Star Game, which they declared officially tainted (Cabrera was the game’s MVP).

If all this yapping continues, resulting in even more suspicion, could parts of baseball’s business — specifically its television business — be adversely affected?

Seligula can take some solace in the fact that talk is cheap, much cheaper than the multi-billion dollar television deal he hopes to squeeze out of networks interested in purchasing MLB’s TV rights. Baseball’s current contracts with Fox, ESPN and TBS, worth close to $5 billion, expire following the 2013 season. The commissioner is looking for a significant increase.

... “If all of a sudden guys were dropping left and right, big stars from big teams, it could give you pause (on spending heavily on MLB TV rights),” a network source with a baseball connection said. “But in the long run the sport already survived the worst. It’s a huge stretch to think one positive (drug) test is going to weigh heavily on negotiations that are already going on.”

The other reason network suits will overlook the Cabrera bust, and any concern over performance-enhancing drugs re-emerging as a significant problem for baseball, is the competition between outlets for a share of MLB’s TV package.

Repoz Posted: August 17, 2012 at 12:00 AM | 25 comment(s) Login to Bookmark
  Tags: media, steroids

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   1. Robert in Manhattan Beach Posted: August 17, 2012 at 12:32 AM (#4210173)
Like how many players are now trying to beat the system? Some voices, such as Michael Kay (ESPN-98.7), even demanded the commissioner overturn the result of the All-Star Game

Really? 8-0 and we are going overturn the result? Oh wait, Michael Kay...got it.
   2. bigglou115 Posted: August 17, 2012 at 01:03 AM (#4210190)
People watch reality TV, I guarantee you that a little extra "human drama" isn't going to slow down the TV people. Heck, someone's probably already working on the Melky Cabrera made for TV movie.

...

Wait, pretend I didn't say that. I'm going to bed now, I'm certainly not writing a screen play.
   3. madvillain Posted: August 17, 2012 at 01:09 AM (#4210192)
Seligula


I chuckled.
   4. Fancy Pants Handle doesn't need no water Posted: August 17, 2012 at 01:11 AM (#4210193)
Seligula

Aaaaand instantly I can not bother with taking anything in this article seriously.
   5. Walt Davis Posted: August 17, 2012 at 01:12 AM (#4210194)
A positive test of Melky Cabrera is going to ruin America's love of baseball?

This premise strikes me as unlikely. I assume, ohhhh, 87.6% of the playoff-watching audience has never even heard of Melky Cabrera.

If anything, this fits so neatly into the public stereotype of PEDs that this might help baseball. Cabrera is a nobody who came out of nowhere to hit like nuts. Baseball caught him which (a) "confirms" the public portrayal of PEDs as miracle pills and (b) it shows that baseball will catch the dirty cheaters.

By the way, although I have long said nobody would really surprise me but finding out Maddux used would disappoint me -- I think we can add Mike Trout to that list.
   6. Fancy Pants Handle doesn't need no water Posted: August 17, 2012 at 01:14 AM (#4210195)
Seligula

I chuckled.

What actually made me chuckle was the insinuation that Melky is a 'big star'.
   7. Fancy Pants Handle doesn't need no water Posted: August 17, 2012 at 01:17 AM (#4210196)
I think we can add Mike Trout to that list.

He'll test positive sooner or later for FGH - fish growth hormones.
   8. bigglou115 Posted: August 17, 2012 at 01:21 AM (#4210198)
By the way, although I have long said nobody would really surprise me but finding out Maddux used would disappoint me -- I think we can add Mike Trout to that list.


Griffey Jr. wouldn't disappoint you? I could think of a lot of guys who would disappoint me terribly. I'd even feel bad for Yankees fans if Jeter tested positive (although I don't think anybody would ever know, he could test positive for uranium and MLB would hide it).
   9. Mess with the Meat, you get the Wad! Posted: August 17, 2012 at 01:23 AM (#4210199)
Well is it really wrong to do bass to trout with an under age salmon. If so I dont want to be right
   10. Pat Rapper's Delight Posted: August 17, 2012 at 03:55 AM (#4210224)
Griffey Jr. wouldn't disappoint you?

After that bout of gigantism brought on by nerve tonic, nothing would surprise me about Jr.
   11. Dan Lee prefers good shortstops to great paintings Posted: August 17, 2012 at 04:37 AM (#4210228)
He'll test positive sooner or later for FGH - fish growth hormones.
I'd like to get it right. Maybe trout steel. Steel made from trout. The clear snow-filled river acting as foundry and heat. Imagine Pittsburgh. A steel that comes from trout, used to make buildings, trains and tunnels.

The Andrew Carnegie of Trout!
   12. Walt Davis Posted: August 17, 2012 at 04:51 AM (#4210231)
Griffey Jr. wouldn't disappoint you?

No. But then I've never felt any particular affiliation with Griffey. I admired Maddux's approach and style and rooted from him as a Cub and afterward. I think Maddux got by on guile, guts and genius (trademarked!) ... so I'd be disaapointed to find out otherwise. Trout's the most exciting young player I can remember in a long time, even for some reason, more interesting to me than Griffey and ARod.

Chipper would be close but I tend to have man-crushes on 3Bs.
   13. Arbitol Dijaler Posted: August 17, 2012 at 08:49 AM (#4210254)
Baseball’s current contracts with Fox, ESPN and TBS, worth close to $5 billion, expire following the 2013 season. The commissioner is looking for a significant increase.


END THE SATURDAY BLACKOUTS.
   14. The Id of SugarBear Blanks Posted: August 17, 2012 at 08:55 AM (#4210256)
A positive test of Melky Cabrera is going to ruin America's love of baseball?

Accepting the dubious premise that America "loves" baseball, wide swaths of Europe love cycling and PED use in that sport have turned many of them off.

There are a lot of fans who want to see clean sports, even if that demographic appears to be underrepresented at BTF. It's no great badge of honor, or bellweather of moral clarity, to handwave cheating away.
   15. Arbitol Dijaler Posted: August 17, 2012 at 09:22 AM (#4210269)
There are a lot of fans who want to see clean sports, even if that demographic appears to be underrepresented at BTF. It's no great badge of honor, or bellweather of moral clarity, to handwave cheating away.


USA! USA! USA!
   16. The Id of SugarBear Blanks Posted: August 17, 2012 at 09:26 AM (#4210273)
USA! USA! USA!

Huh?
   17. eddieot Posted: August 17, 2012 at 09:40 AM (#4210287)
Aaaaand instantly I can not bother with taking anything in this article seriously.

It's by the media critic of the NY Daily News. That goes without saying.
   18. RoyalsRetro (AG#1F) Posted: August 17, 2012 at 09:45 AM (#4210293)
So three high profile baseball players got caught under the new system - that still leaves MLB far behind the NFL (David Boston, Shawne Merriman, Brian Cushing, Rodney Harison, DJ Williams, Brandon Spikes, Dwayne Bowe, not to mention all the no-namers that have gotten caught). How many NFLers are trying to cheat the system and will it give TV networks pause? No.
   19. The Id of SugarBear Blanks Posted: August 17, 2012 at 09:48 AM (#4210296)
Anything to deflect attention -- if its not amps, it's the NFL; if it's not the NFL, it's Gaylord Perry; if it's not Gaylord Perry, it's "nobody cares, anyway" ....
   20. Howie Menckel Posted: August 17, 2012 at 09:49 AM (#4210299)
Kay is channeling the NY-area meme that the Yankees (yes, the Yankees) are getting screwed by steroids because they won't have home-field advantage in the World Series when they get there, because a tainted Melky Cabrera was MVP of the All-Star Game.

Which would be more odious: that Kay actually believes this sort of drivel - or that he doesn't, but just spits it out like a bird passing along a worm to her hungry chicks?

   21. Walt Davis Posted: August 17, 2012 at 09:49 AM (#4210301)
Accepting the dubious premise that America "loves" baseball, wide swaths of Europe love cycling and PED use in that sport have turned many of them off.

a) The TDF is still massive, the crowds turn out, it's shown on TV around the world, sponsors are still lining up.

b) Melky is not a big star, he's a domestique on a mediocre squad who happens to be having a good tour.

If half of baseball starts testing positive, baseball will have a major PR problem on its hands. One non-star on a "fluke" year is about as unimportant as it gets.
   22. RoyalsRetro (AG#1F) Posted: August 17, 2012 at 09:51 AM (#4210303)
I also love this evolution.

Media: Wow, look at all these home runs! Baseball is more exciting than ever! Who cares that Mark McGwire is double the size he used to be with horrifying acne?
Greg Anderson: All these players did PEDs.
Media: We are SHOCKED baseball has turned a blind eye to all this! They should have known and implemented a tough drug-testing policy to clean up the sport! Then people will have faith in the integrity of the game!
Bud Selig: We have implemented drug-testing.
Melky: Oops, sorry I got caught doing PEDs.
Media: A player got caught under the tough new drug-testing policy! This will shake people's faith in the integrity of the game!
   23. Jose Can Still Seabiscuit Posted: August 17, 2012 at 09:51 AM (#4210304)
There are a lot of fans who want to see clean sports, even if that demographic appears to be underrepresented at BTF. It's no great badge of honor, or bellweather of moral clarity, to handwave cheating away.


This is undoubtedly true but if the all time home run champion being hopped up on PEDs didn't turn people off, I don't think Melky Cabrera is going to. This isn't a new phenomenon. Even if you start the steroid backlash as late as the 2005 hearings we're on season 8 of this. People know about it and haven't responded with their wallets so far. Could it happen? Sure. I wouldn't bet on it though.

I think if MLB hadn't done something with respect to testing and punishment you might have a case but they have. There are those who want to see more severe penalties but I think that group is probably about as small a minority as the "who the bleep cares" demographic (of which I'm one).
   24. RoyalsRetro (AG#1F) Posted: August 17, 2012 at 09:52 AM (#4210306)

Anything to deflect attention -- if its not amps, it's the NFL; if it's not the NFL, it's Gaylord Perry; if it's not Gaylord Perry, it's "nobody cares, anyway" ....


Deflecting what? I don't see how this hurts the game. Its GOOD for the game. Cheaters are getting caught. Isn't this what people wanted?
   25. Jose Can Still Seabiscuit Posted: August 17, 2012 at 09:56 AM (#4210307)
I also love this evolution.


I don't know, I'm enjoying this evolution;

MEDIA: That star player has never denied it, he's obviously guilty. If he wasn't he'd scream from the high heavens!

ROGER: I'm innocent and I'm going to put everything including my very freedom at risk to prove that!

MEDIA: What a jerk! Everyone knows he's lying and should go to prison! Why can't these guys ever just admit it when they're caught?

MELKY: Yup, I did it and I got caught. I'm sorry and I'll serve my sentence.

MEDIA: Why didn't he confess sooner? He lied to me when he didn't tell me about a confidential process! He's a witch!

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