Woodrow Lafayette Pershing Truesmith: “Did you ever see a statue blow over?” (re: Broken not Bracken file)
The organization has Derek Jeter to lead it out of this mess with Alex Rodriguez.
The captain’s presence and persona are uplifting. They can cleanse any muck surrounding the organization. In order for fans to keep the faith, they need a reason to believe, a face they can trust. Jeter, the transcendent one, is that man.
“Invariably consumers turn to sports for relief and distraction from life’s problems and setbacks,” said a network executive with ties to baseball. “Alex’s woes are not exactly uplifting. The Yankees should embrace Derek Jeter’s image, wrap their corporate arms around it. He is going to be huge for them on so many levels going forward this season.”
...The focus must be on Jeter. The story of his comeback, the story of the old guy trying to extend his career at a high level, is more than compelling, especially with all the doubters chiming in. Yankee fans will once again want to see Jeter stick it to everyone. They will pay to see it. Then again, Jeter was always an attraction. This will only magnify his presence, which will also be of great value to the suits running YES. They should ride Jeter and promote — ad nauseam — the story of his comeback.
Jeter has an $8 million player option for 2014. His last negotiation was a bitter one. It included a media backlash, with Jeter being accused of wanting to be paid “because he’s Derek Jeter.” Jeter has lived up to his contract. The next time around, it’s worth considering his value as the face of the franchise. It must be factored in. His contract would be a bargain.
The Yankees need Derek Jeter.
For moments like these.
Posted: February 03, 2013 at 10:04 AM | 57 comment(s)
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