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Tuesday, January 14, 2014

Rawlings expands its presence in Australia’s growing baseball market

Know Your Product!

“Australia continues to be a robust growth market for Rawlings,” said Kurt Hunzeker, senior director of global brand marketing for St. Louis, Missouri-based Rawlings.  “As a proud partner of the ABL since its inaugural year in 2010, Rawlings is committed to doing everything we can to help grow the game across the continent.  Coupled with Major League Baseball opening the 2014 Championship Season in Australia, Rawlings’ new partnership with Baseball Australia provides us a great opportunity to engage would-be Australian players of all ages and skill levels and introduce them to Rawlings’ legendary baseball product lines.”

Rawlings’ agreements with Baseball Australia and the ABL join its expansive roster of equipment adoptions and official designations by baseball organizations worldwide.  Rawlings is the Official Ball Supplier and Batting Helmet of Major League Baseball® and the World Baseball Classic™, the Official Baseball of Minor League Baseball™, and the Official Bat, Baseball and Batting Helmet of Baseball Canada™.

The partnership with Rawlings exemplifies the all-of-sport approach baseball in Australia has adopted by securing joint partners for its professional league and government association.

“Rawlings has stood by our side since the inception of the ABL,” said Peter Wermuth, chief executive officer of Sydney-based ABL.  “The opportunity to align with a company with such a storied sports history such as Rawlings is a great win for our league, and demonstrates that global companies are taking notice of the growth of baseball in Australia.”

Repoz Posted: January 14, 2014 at 10:12 AM | 1 comment(s) Login to Bookmark
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   1. DL from MN Posted: January 14, 2014 at 01:21 PM (#4638669)
Twins have done a pretty good job scouting Australia over the years. This quote on wikipedia gives me some encouragement:

"By mid-2012, the number of Little Leagues in the country had risen to about 400, making Australia the largest country in Little League participation outside of North America."

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