BBTF's Newsblog Discussion :: Red Sox Legend Jim Rice in New Best Buy Commercial to Promote “At Fenway”

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Wednesday, January 18, 2012

Red Sox Legend Jim Rice in New Best Buy Commercial to Promote “At Fenway”

Brian Evans should have made the Basketball Hall of Fame before Jim Rice made the…huh? wha??

Boston Red Sox legend Jim Rice, a member of The Baseball Hall of Fame, has just completed a new TV commercial which will promote the new single “At Fenway,” now on sale at Best Buy and Amazon.com.

The song, written and recorded by crooner Brian Evans, was produced by multiple Grammy Award winning producer Narada Michael Walden…

After debuting at #3 on Amazon.com, astonishing given the single was released in November, during football season, the commercial was filmed last Monday at The Groveland Diner in Groveland, Massachusetts.

...“Red Sox Nation is everywhere. This has truly been a D2F (Direct to Fan) campaign at this point, and we’re blown away at the response to the song,” says Evans.

Repoz Posted: January 18, 2012 at 05:35 PM | 11 comment(s) Login to Bookmark
Tags: media, music, red sox

Reader Comments and Retorts

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1. RoyalsRetro (AG#1F) Posted: January 18, 2012 at 06:06 PM (#4039697)

If you let Jim Rice promote this CD, you have to let Dale Murphy, Roy White, Jimmy Wynn, and Dwight Evans promote it as well.

2. Rowland Office Supplies Posted: January 18, 2012 at 06:07 PM (#4039698)

Are we sure that was Rice? The dude didn't seem very afraid of him.

3. Gonfalon Bubble Posted: January 18, 2012 at 06:24 PM (#4039718)

Isn't "Cooperstown legend Jim Rice" kind of like "Rock and Roll Hall of Fame legend John Mellencamp"?

4. bobm Posted: January 18, 2012 at 07:17 PM (#4039763)

This has truly been a D2F (Direct to ~~Fan~~ Fear) campaign

FTFY

5. BritishColumbiaKing Posted: January 18, 2012 at 07:31 PM (#4039773)

This is the spot: http://www.youtube.com/watch?v=0Rlp0a2qSo8

I actually like the song. Sick of "Sweet Caroline," and "Tessy." It's interesting, that they did a commercial on it. Haven't seen a sports player plugging a record before. Wonder why they chose Rice.

6. Designated Sitter (GGC) Posted: January 18, 2012 at 09:16 PM (#4039844)

If you let Jim Rice promote this CD, you have to let Dale Murphy, Roy White, Jimmy Wynn, and Dwight Evans promote it as well.

And Butch Hobson, Tom Veryzer, and Rob Wilfong according to some wags here.

7. Natty Fan Posted: January 19, 2012 at 12:07 AM (#4039948)

#3 - Excellent. I'm stealing that one, Gonfalon.

8. tshipman

Posted: January 19, 2012 at 01:14 AM (#4039983)

This has truly been a D2F (Direct to Fan)

Man, all these times I've answered craigslist ads completely incorrectly.

9. BritishColumbiaKing Posted: January 19, 2012 at 02:14 AM (#4040000)

Hahaha! That's funny TShipman.

10. Bring Me the Head of Alfredo Griffin (Vlad) Posted: January 19, 2012 at 09:22 AM (#4040064)

To promote what at Fenway?

11. Gotham Dave Posted: January 20, 2012 at 03:06 AM (#4040949)

D2F? Really?

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Wednesday, January 18, 2012

Red Sox Legend Jim Rice in New Best Buy Commercial to Promote “At Fenway”

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