The burger, frozen custard joint of famed restaurateur Danny Meyer is known to be so packed that fans at Citi Field get in line before the game and are willing to miss several innings to enjoy the grub.
In fact, business has been so good to Meyer that he told CNBC that he is actively looking to put his brands, including Shake Shack, El Verano, Blue Smoke and Box Frites, into more stadiums and arenas around the country. Aside from Citi Field and Nationals Park, the only other Shake Shack at a sporting venue is at Saratoga Race Track.
“We don’t ever want to be Aramark or Levy,” said Meyer, referring to two of the companies that cater to sports fans. “What we want to be is the supplement to what is already at ballparks. So, we’re the frosting on the cake. Not the cake itself.”
Meyer wouldn’t give specifics of just how well his company, Union Square Events, is doing at ballparks, but it’s known that while concessionaires pay for the rights to serve fans food at stadiums, Meyer doesn’t pay a dime. He merely sells the value added that his brands are to the fan’s experience.
“Owners think a utility infielder that can help a team win is worth $800,000, so what’s it worth for something that will give fans a great experience even when the team loses?,” Meyer asks.
Posted: April 26, 2012 at 05:54 PM | 137 comment(s)
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