Flippin’ Filippellis…I know Flush Flaherty needs some major handle jigglin’, but c’mon!
The Yankees’ 85-77 record prevented them from making the American League playoffs. A disappointment, yes, but grounds to shun them? No.
Yet a staggering 111,000 viewers disappeared from the Yankees’ telecasts for each game on the YES Network, leaving an average of 244,000 devoted souls to watch. That 31.2 percent plunge suggests deep dissatisfaction with a team that played most of the season without many of its stars and fielded lineups filled with the likes of Zoilo Almonte, Luis Cruz, David Huff and Brennan Boesch.
The season-long farewell to Mariano Rivera, emotional as it was, could not stanch the viewer disaffection. When he pitched, he was rarely in the game too long. His goodbye game attracted 258,000 viewers, a little above the season’s average. But from 9:45 to 10:15 p.m. — from Rivera’s entrance into the game to his removal after a mound visit by Derek Jeter and Andy Pettitte and the cathartic aftermath — viewership soared to a peak for the game of 585,000.
That brief moment aside, this is unhappy, unknown territory for YES, which started in 2002, a little late for the dynasty years but in time for plenty of highly rated Red Sox games and one World Series championship. YES has never televised a losing season by the Yankees, but the surprisingly large abandonment by viewers made this year feel like one.
Posted: October 01, 2013 at 08:01 PM | 39 comment(s)
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