Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Sunday, March 31, 2013

Swartz: San Francisco Giants ride Techball to the top

Before anything…they should secure the goofy Techball rights from Scirra Arcade.

The Giants are more circumspect about their use on tech on the baseball side, where teams are fiercely secretive to gain a competitive edge. Assistant General Manager Bobby Evansoffers that the team contracts more than 10 firms — among them, Inside Edge and Sportvision — for the best available data, video and technology. The team was the first to use FieldF/X, a system within ballparks that captures defensive data.

Within the organization, there are three programmers who maintain the baseball information systems and two analytics experts.

“The baseball side is different,” Evans says. “You can use technology in a unique way to market a team in San Francisco, but you don’t want to openly share what you do on the field against 29 other teams. We don’t know how other teams are using technology, so it would be presumptuous for us to say what we do is unique.”

Before games, coaches, players and staff pore over video and charts to analyze the performance of pitchers and hitters. The team’s proximity to Silicon Valley has afforded it the ability to get an early look at services that assiduously use reams of data to study hitting mechanics, based on video; fielding range, through the use of charts; a breakdown of every pitch thrown during a game; and players’ effectiveness when hurt.

“We’re in many businesses — baseball, which is No. 1, content, technology, customer-service, community and entertainment,” Giants CEO Larry Baer says. “And we have to be good at all of them to succeed.”

Succeed, they have, with a blend of baseball smarts and tech that ranks the team among the most popular in baseball on Facebook, Twitter, Instagram and Google+. Plus, there are those two gleaming trophies from title teams in 2010 and 2012.

This clearly isn’t for show, even though the team is nestled near the heart of tech’s heartland. The Giants want to create a global brand, pump up revenue and continue to hoist championship flags.

Repoz Posted: March 31, 2013 at 07:06 AM | 0 comment(s) Login to Bookmark
  Tags: giants, sabermetrics

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Shooty Is Disappointed With His Midstream Urine
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOT: Soccer March 2015
(45 - 11:09am, Mar 06)
Last: Shooty Is Disappointed With His Midstream Urine

NewsblogJoe Posnanski's Top 100 Players: No. 40: Eddie Collins
(55 - 11:07am, Mar 06)
Last: Ron J2

NewsblogOTP - March 2015: You’re out, tobacco: Bill would ban products at all California baseball venues
(751 - 11:04am, Mar 06)
Last: zonk

NewsblogPrimer Dugout (and link of the day) 3-6-2015
(5 - 11:03am, Mar 06)
Last: RoyalsRetro (AG#1F)

NewsblogOT: Monthly NBA Thread - March 2015
(314 - 11:03am, Mar 06)
Last: Norcan

NewsblogPictures of New Ballpark Food Items « Ben's Biz Blog
(24 - 10:59am, Mar 06)
Last: McCoy

NewsblogWhy Masahiro Tanaka isn't worried about the health of his elbow - Yahoo Sports
(2 - 10:58am, Mar 06)
Last: bbmck

NewsblogBryan Price wants Reds to run like Pete Rose
(45 - 10:53am, Mar 06)
Last: bbmck

NewsblogArbitrator will decide whether Josh Hamilton should enter rehab - ESPN Los Angeles
(75 - 10:51am, Mar 06)
Last: Joey B.

NewsblogVideo: Pedroia's grand slam | MLB.com
(2 - 10:44am, Mar 06)
Last: Jose Is The Most Absurd Thing on the Site

NewsblogESPN: Cashman: Retire captaincy with Jeter
(21 - 10:43am, Mar 06)
Last: Jose Is The Most Absurd Thing on the Site

NewsblogPatriots, Giants, Rays sign amicus brief in support of same-sex marriage
(5 - 10:41am, Mar 06)
Last: Batman

NewsblogMinor's absence opens opportunities for Stults | braves.com
(7 - 10:31am, Mar 06)
Last: bfan

Newsblog'Boring' Cardinals know how to win
(15 - 10:17am, Mar 06)
Last: RoyalsRetro (AG#1F)

NewsblogUPDATE: X-rays confirm fractured left forearm for Giants' Hunter Pence, out 6-8 weeks - Giants Extra
(9 - 10:15am, Mar 06)
Last: Charles S. has an IV drip in his arm

Page rendered in 0.1522 seconds
46 querie(s) executed