Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Sunday, March 31, 2013

Swartz: San Francisco Giants ride Techball to the top

Before anything…they should secure the goofy Techball rights from Scirra Arcade.

The Giants are more circumspect about their use on tech on the baseball side, where teams are fiercely secretive to gain a competitive edge. Assistant General Manager Bobby Evansoffers that the team contracts more than 10 firms — among them, Inside Edge and Sportvision — for the best available data, video and technology. The team was the first to use FieldF/X, a system within ballparks that captures defensive data.

Within the organization, there are three programmers who maintain the baseball information systems and two analytics experts.

“The baseball side is different,” Evans says. “You can use technology in a unique way to market a team in San Francisco, but you don’t want to openly share what you do on the field against 29 other teams. We don’t know how other teams are using technology, so it would be presumptuous for us to say what we do is unique.”

Before games, coaches, players and staff pore over video and charts to analyze the performance of pitchers and hitters. The team’s proximity to Silicon Valley has afforded it the ability to get an early look at services that assiduously use reams of data to study hitting mechanics, based on video; fielding range, through the use of charts; a breakdown of every pitch thrown during a game; and players’ effectiveness when hurt.

“We’re in many businesses — baseball, which is No. 1, content, technology, customer-service, community and entertainment,” Giants CEO Larry Baer says. “And we have to be good at all of them to succeed.”

Succeed, they have, with a blend of baseball smarts and tech that ranks the team among the most popular in baseball on Facebook, Twitter, Instagram and Google+. Plus, there are those two gleaming trophies from title teams in 2010 and 2012.

This clearly isn’t for show, even though the team is nestled near the heart of tech’s heartland. The Giants want to create a global brand, pump up revenue and continue to hoist championship flags.

Repoz Posted: March 31, 2013 at 07:06 AM | 0 comment(s) Login to Bookmark
  Tags: giants, sabermetrics

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
danielj
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOT: Monthly NBA Thread - July 2015
(446 - 1:15pm, Jul 04)
Last: PASTE Will Notice Harper When He Hits .467 (Zeth)

NewsblogAlex Rodriguez, New York Yankees settle dispute over bonus payment
(9 - 1:13pm, Jul 04)
Last: Bad Doctor

NewsblogOTP - July 2015: Winning the Political Game: Politics is More Like Baseball Than Football
(601 - 1:11pm, Jul 04)
Last: David Nieporent (now, with children)

Newsblog7-4-2015 OMNICHATTER
(8 - 1:06pm, Jul 04)
Last: boteman asks Where's My Ring?

NewsblogBrian McCann’s Three-Run Homer in 12th Helps Yankees Walk Off With a Victory - The New York Times
(1 - 12:58pm, Jul 04)
Last: The Yankee Clapper

NewsblogMLB and the Grateful Dead - JOIN US FOR THE FINAL 5 SHOWS EVER!
(212 - 12:49pm, Jul 04)
Last: simon bedford

NewsblogReddick criticizes A's front office over his playing time | CSN Bay Area
(4 - 12:32pm, Jul 04)
Last: What did Billy Ripken have against ElRoy Face?

NewsblogOT: Wrestling Thread November 2014
(999 - 12:26pm, Jul 04)
Last: bigglou115

NewsblogTigers place Miggy on DL with calf strain | MLB.com
(5 - 12:25pm, Jul 04)
Last: Random Transaction Generator

NewsblogWho is baseball's best manager? The survey says ...
(6 - 12:00pm, Jul 04)
Last: cercopithecus aethiops

NewsblogCharges pending in alleged St. Louis Cardinals computer intrusion of Houston Astros - CNNPolitics.com
(1 - 11:33am, Jul 04)
Last: Danny

NewsblogAlex Rodriguez of New York Yankees getting the baseball from his 3,000th hit after all
(2 - 11:30am, Jul 04)
Last: Pat Rapper's Delight

NewsblogOT: Soccer June 2015
(892 - 10:46am, Jul 04)
Last: Shooty Is Disappointed With His Midstream Urine

NewsblogOMNICHATTER 7-3-15
(29 - 9:53am, Jul 04)
Last: Misirlou is too lofty, and grabs up all the light

NewsblogCardinals fire Scouting Director for hacking Astros
(67 - 8:52am, Jul 04)
Last: dlf

Page rendered in 0.1511 seconds
46 querie(s) executed