Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Sunday, March 31, 2013

Swartz: San Francisco Giants ride Techball to the top

Before anything…they should secure the goofy Techball rights from Scirra Arcade.

The Giants are more circumspect about their use on tech on the baseball side, where teams are fiercely secretive to gain a competitive edge. Assistant General Manager Bobby Evansoffers that the team contracts more than 10 firms — among them, Inside Edge and Sportvision — for the best available data, video and technology. The team was the first to use FieldF/X, a system within ballparks that captures defensive data.

Within the organization, there are three programmers who maintain the baseball information systems and two analytics experts.

“The baseball side is different,” Evans says. “You can use technology in a unique way to market a team in San Francisco, but you don’t want to openly share what you do on the field against 29 other teams. We don’t know how other teams are using technology, so it would be presumptuous for us to say what we do is unique.”

Before games, coaches, players and staff pore over video and charts to analyze the performance of pitchers and hitters. The team’s proximity to Silicon Valley has afforded it the ability to get an early look at services that assiduously use reams of data to study hitting mechanics, based on video; fielding range, through the use of charts; a breakdown of every pitch thrown during a game; and players’ effectiveness when hurt.

“We’re in many businesses — baseball, which is No. 1, content, technology, customer-service, community and entertainment,” Giants CEO Larry Baer says. “And we have to be good at all of them to succeed.”

Succeed, they have, with a blend of baseball smarts and tech that ranks the team among the most popular in baseball on Facebook, Twitter, Instagram and Google+. Plus, there are those two gleaming trophies from title teams in 2010 and 2012.

This clearly isn’t for show, even though the team is nestled near the heart of tech’s heartland. The Giants want to create a global brand, pump up revenue and continue to hoist championship flags.

Repoz Posted: March 31, 2013 at 07:06 AM | 0 comment(s) Login to Bookmark
  Tags: giants, sabermetrics

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Martin Hemner
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOT: NBC.news: Valve isn’t making one gaming console, but multiple ‘Steam machines’
(1008 - 7:57pm, Oct 30)
Last: TFTIO is familiar with the works of Pablo Neruda

NewsblogOT: Monthly NBA Thread - October 2014
(610 - 7:56pm, Oct 30)
Last: Merton Muffley

NewsblogNo, Alex Gordon wouldn't have scored an inside the park home run
(75 - 7:55pm, Oct 30)
Last: Davo's Favorite Tacos Are Moose Tacos

NewsblogOT: Politics, October 2014: Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies
(4776 - 7:54pm, Oct 30)
Last: The Yankee Clapper

NewsblogSend Alex Gordon! | FiveThirtyEight
(56 - 7:50pm, Oct 30)
Last: Walt Davis

NewsblogOT:  October 2014 - College Football thread
(511 - 7:44pm, Oct 30)
Last: spike

NewsblogJoe Maddon is to become Cubs manager, sources say
(103 - 7:36pm, Oct 30)
Last: zonk

NewsblogSan Francisco Giants at Kansas City Royals - October 29, 2014 | MLB.com Box
(90 - 7:25pm, Oct 30)
Last: Jolly Old St. Nick Is A Jolly Old St. Crip

NewsblogNewest Hall of Fame Candidates Announced
(42 - 7:21pm, Oct 30)
Last: asinwreck

NewsblogAngell: The Best
(5 - 7:10pm, Oct 30)
Last: Jolly Old St. Nick Is A Jolly Old St. Crip

NewsblogThings we learned from the 2014 playoffs
(3 - 6:24pm, Oct 30)
Last: Bhaakon

NewsblogMadison Bumgarner, World Series legend - McCovey Chronicles
(98 - 6:21pm, Oct 30)
Last: Bhaakon

Hall of MeritMost Meritorious Player: 1960 Discussion
(8 - 5:41pm, Oct 30)
Last: toratoratora

NewsblogPrimer Dugout (and link of the day) 10-30-2014
(20 - 4:53pm, Oct 30)
Last: Davo's Favorite Tacos Are Moose Tacos

NewsblogBumgarner extraordinary as Giants claim decade | CSN Bay Area
(4 - 3:43pm, Oct 30)
Last: SoSHially Unacceptable

Page rendered in 0.1928 seconds
50 querie(s) executed