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Baseball Primer Newsblog— The Best News Links from the Baseball Newsstand
Tuesday, February 26, 2008
NFL?...talking head material?...I Zebra!
Last year, a hot-button issue was the NFL’s institution of what has been called the “45-second rule” whereby media outlets were restricted from airing no more than 45 seconds of audio or video online. Now, Major League Baseball is following suit.
According to Sports Business Journal, starting this coming season news organizations will be limited to no more than 120 seconds of audio or video from league facilities. To add to that, “with game highlights restricted only to rights holders that have a separate rights deal with MLB Advanced Media.” As further reported:
The 120 seconds of MLB content cannot be streamed live, and like the NFL’s rule, the cap does not apply to news outlets providing their own analysis or reporting, commonly known as “talking head” material. The new MLB rules, in development for roughly six months, also prohibit news organizations from posting more than seven photos from any game online and from creating a photo gallery on their Web sites. In addition, non-text content created at MLB ballparks cannot stay up on a news outlet Web site for more than 72 hours.
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1. Vaux, A.B.D. Posted: February 26, 2008 at 09:15 PM (#2700498)Couldn't agree more. Media outlets of all kinds ought to be finding ways to adapt to the new way information is exchanged, not railing against it.
I'm not so sure they are in this case. They're screwing intermediary content providers, certainly. And if CBW were still doing his Bullpen Mechanics thing he wouldn't be able to show us for very long.
I'm of the opinion that a lot of news outlets have beefed up their sports coverage because (a) people are more interested in sports than in more traditional news, (b) it's free, and (c) it's easier than investigative reporting. The more they drift from news to infotainment, the less useful they are. Although this clearly isn't their intent, I'm glad to see MLB cease to enable them in their descent.
If my 6:00 news is broadcasting live from Fenway Park, how does that add materially to their product? Unless something happens while they're there - which nothing does - it conveys to the viewer that they're on top of the story, maybe even part of the story. It's parasitic marketing.
EDIT: added "marketing" to the last sentence.
That may very well be the best combination of funny and clever I ever read on here. Well done.
This works at two levels: first, the inevitable lawsuits, and second, I can just see courtroom sketchers sitting behind home plate. Bravo.
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