Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Tuesday, March 13, 2007

The Biz of Baseball: Viagra to Back Out of Sponsorship Deal with MLB

But the Woodie Held firm!?

Remember these words from Rafael Palmeiro? “Ask your doctor if Viagra is right for you.”

The days of advertising medications that address erectile dysfunction along with sports are on the wane, with MLB being one of the causalities.

Viagra is ending its five-year sponsorship with MLB, which had Palmeiro as the first athlete to endorse as well as admit to using an ED drug. As reported by Terry Loften of the Sports Business Journal :

“With changes in pharma TV guidelines, Pfizer literally could not activate the [MLB] sponsorship in prime-time advertising any more,” said a marketer familiar with the situation. “So they are out of baseball and probably out of sports altogether.”

 

Repoz Posted: March 13, 2007 at 11:36 PM | 20 comment(s) Login to Bookmark
  Tags: television

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Khrushin it bro Posted: March 13, 2007 at 11:53 PM (#2311594)
I'll bet they'll still be in the Padres shower knowing those crazy Giles brothers.
   2. rr Posted: March 13, 2007 at 11:53 PM (#2311595)
I'm agnostic about this.
   3. scareduck Posted: March 13, 2007 at 11:58 PM (#2311599)
I hate to say it, but thank God; those ads just made me cringe.
   4. Halofan Posted: March 14, 2007 at 12:02 AM (#2311601)
The first time that Raffy swallowed the little blue pill it got caught in his throat - He soon had a stiff neck...
   5. My guest will be Jermaine Allensworth Posted: March 14, 2007 at 12:10 AM (#2311608)
Note the careful avoidance of the word "withdraw" in the headline.
   6. 6 - 4 - 3 Posted: March 14, 2007 at 12:12 AM (#2311609)
Apparently the market for ED drugs has gotten soft.
   7. Pat Rapper's Delight (as quoted on MLB Network) Posted: March 14, 2007 at 04:07 AM (#2311708)
Dick Pole was unavailable for comment.
   8. William K. Posted: March 14, 2007 at 04:26 AM (#2311711)
Were they planning on hiring Harden as their spokesman?
   9. 6 - 4 - 3 Posted: March 14, 2007 at 06:11 AM (#2311736)
Well there goes Randy Johnson's post-retirement income stream. Fortunately he's made enough in his career where he shouldn't find himself too hard up.
   10. The Bones McCoy of THT Posted: March 14, 2007 at 02:05 PM (#2311761)
Randy Johnson was just 6'1" when he started taking Viagra.

Best Regards

John
   11. Gonfalon Bubble Posted: March 14, 2007 at 02:19 PM (#2311767)
They'll be back next year for the 100th anniversary of Merkle's boner.
   12. CrosbyBird Posted: March 14, 2007 at 02:25 PM (#2311770)
This would never have happened if baseball had a salary cap.
   13. ERROR---Jolly Old St. Nick Posted: March 14, 2007 at 03:02 PM (#2311797)
Geez, ya think it wuz that Viaygra stuff that screwed up poor Raffy's drug test?
   14. Jefferson Manship (Dan Lee) Posted: March 14, 2007 at 03:18 PM (#2311809)
They may be pulling out, but it's not like MLB is hard up for sponsors.
   15. Jefferson Manship (Dan Lee) Posted: March 14, 2007 at 03:19 PM (#2311812)
Dammit, 6-4-3, you got to the 'hard up' line first.
   16. Slinger Francisco Barrios (Dr. Memory) Posted: March 14, 2007 at 03:58 PM (#2311853)
Viagra to Back Out of Sponsorship Deal with MLB

"Pull Out" would've been funny.
   17. phredbird Posted: March 14, 2007 at 06:15 PM (#2311936)
this thread won't be complete until we get a piazza joke or two.
   18. phredbird Posted: March 14, 2007 at 06:16 PM (#2311937)
... or something about pedro drilling babe ruth -- oh, nevermind
   19. Zach Posted: March 15, 2007 at 03:02 AM (#2312368)
The thing I really liked about the Palmeiro Viagra commercial was the structure. It went something like this

Rafael Palmeiro.

500 home runs: still takes batting practice.

3 Gold Gloves: still takes fielding practice.

CONSPICUOUS SILENCE: takes viagra.

I always wondered if the parallel structure was intentional.
   20. The George Sherrill Selection Posted: March 15, 2007 at 04:13 AM (#2312393)
What impact will this have on the number of groin injuries?

You must be Registered and Logged In to post comments.

 

 

<< Back to main

News

All News | Prime News

Old-School Newsstand


BBTF Partner

Support BBTF

donate

Thanks to
aleskel
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

Newsblog2017 Baseball Hall of Fame election results | MLB.com
(32 - 7:10pm, Jan 18)
Last: Brian

NewsblogOTP 16 Jan. 2017: The ‘honor’ Trumps politics in scheduling Cubs’ White House visit
(956 - 7:07pm, Jan 18)
Last: Gaelan

NewsblogRyan Thibs has his 2017 HOF Tracker Up and Running
(919 - 7:07pm, Jan 18)
Last: Howie Menckel

NewsblogClass of 2017 awaits call from Hall of Fame | MLB.com
(89 - 6:45pm, Jan 18)
Last: Rennie's Tenet

NewsblogMatheny: Spring training 'priorities' may look different this year | stltoday.com
(7 - 6:28pm, Jan 18)
Last: Fancy Pants with a clinging marmoset on his Handle

NewsblogPirates' Bell credits yoga for improved flexibility, weight loss | TribLIVE
(11 - 6:22pm, Jan 18)
Last: Theo^J

NewsblogJose Bautista close to signing with Blue Jays | MLB.com
(12 - 6:14pm, Jan 18)
Last: ReggieThomasLives

NewsblogOT: Wrestling Thread November 2014
(1797 - 6:06pm, Jan 18)
Last: MHS

NewsblogOT - December 2016 NBA thread
(1129 - 5:48pm, Jan 18)
Last: aberg

NewsblogRelocation Less Common in MLB Than NFL, Other Leagues
(38 - 5:32pm, Jan 18)
Last: jmurph

NewsblogNON-ROSTER INVITEE THREAD
(12 - 5:27pm, Jan 18)
Last: cardsfanboy

NewsblogRatto- "Hall of Fame voters' biggest issue: Do they work for the job or the sport?"
(11 - 5:06pm, Jan 18)
Last: cardsfanboy

NewsblogWillie McCovey Pardoned by Obama
(20 - 5:03pm, Jan 18)
Last: Zach

NewsblogPrimer Dugout (and link of the day) 1-18-2017
(16 - 4:35pm, Jan 18)
Last: Bote Man

NewsblogPadres' Margot tops prospects all defense team | MLB.com
(7 - 3:25pm, Jan 18)
Last: Bring Me the Head of Alfredo Griffin (Vlad)

Page rendered in 0.2672 seconds
47 querie(s) executed