Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 01:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Cuban X Senators Posted: January 26, 2009 at 02:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. Betts, Bogaerts, and D Price(GGC) Posted: January 26, 2009 at 02:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 03:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 03:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 04:50 PM (#3060562)
Brilliant!
   6. RMc is Fairly Irrefutable Posted: January 26, 2009 at 04:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 07:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 01:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Eugene Freedman
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOTP: 28 November 2016: Bud Selig reminisces about 1999 MLB trip to Cuba, meeting Fidel Castro
(1639 - 12:47pm, Dec 03)
Last: Jay Z

NewsblogLifetime Achievement Award: Peter Gammons | BaseballAmerica.com
(126 - 12:44pm, Dec 03)
Last: TR_Sullivan

NewsblogOT: NBA 2016-17 Preseason Thread
(1128 - 12:40pm, Dec 03)
Last: NJ in NY (Now with Baby!)

NewsblogD-Backs nontender Wellington Castillo, sign Jeff Mathis
(3 - 12:40pm, Dec 03)
Last: shoewizard

NewsblogVenezuelan players rally behind Omar Vizquel, threaten WBC boycott
(18 - 12:37pm, Dec 03)
Last: Greg K

NewsblogOT: October-November 2016 Soccer Thread
(366 - 12:36pm, Dec 03)
Last: Crispix reaches boiling point with lackluster play

NewsblogOT - November* 2016 College Football thread
(455 - 12:23pm, Dec 03)
Last: Howie Menckel

NewsblogHall of Fame: Bud Selig lock for election on Today's Game ballot | SI.com
(14 - 11:20am, Dec 03)
Last: DanG

NewsblogD-Backs hire Mike Fitzgerald as new analytics head
(1 - 11:18am, Dec 03)
Last: JJ1986

NewsblogA’s, Yonder Alonso agree on new deal
(18 - 11:11am, Dec 03)
Last: Nasty Nate

Gonfalon CubsStarting to think about 2017
(73 - 11:05am, Dec 03)
Last: Pops Freshenmeyer

NewsblogMariners making a push for Edgar Martinez’s Baseball Hall of Fame candidacy | The Seattle Times
(54 - 10:51am, Dec 03)
Last: shoewizard

NewsblogFree-agent catcher Jeff Mathis signs with Diamondbacks
(1 - 10:32am, Dec 03)
Last: shoewizard

NewsblogBraves Acquire Jaime Garcia
(19 - 9:46am, Dec 03)
Last: I Am Not a Number

NewsblogNightengale: MLB kills 'this time it counts' for stronger All-Star Game incentive
(45 - 9:13am, Dec 03)
Last: Gazizza, my Dilznoofuses!

Page rendered in 0.2720 seconds
49 querie(s) executed