Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 01:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Cuban X Senators Posted: January 26, 2009 at 02:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. Super Creepy Derek Lowe (GGC) Posted: January 26, 2009 at 02:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 03:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 03:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 04:50 PM (#3060562)
Brilliant!
   6. What's the realistic upside, RMc? Posted: January 26, 2009 at 04:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 07:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 01:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Backlasher
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOT: Politics - December 2014: Baseball & Politics Collide in New Thriller
(5534 - 7:46pm, Dec 22)
Last: The Id of SugarBear Blanks

NewsblogThe 2015 HOF Ballot Collecting Gizmo!
(243 - 7:45pm, Dec 22)
Last: Lassus

NewsblogTurner Situation Could Lead To Sea Change In Draft Pick Trades - BaseballAmerica.com
(13 - 7:05pm, Dec 22)
Last: Howie Menckel

NewsblogThe Downside of the Recent Padres Acquisitions | Articles | Bill James Online
(31 - 7:02pm, Dec 22)
Last: SoSHially Unacceptable

NewsblogFree Agent Spending By Division – MLB Trade Rumors
(9 - 7:01pm, Dec 22)
Last: Walt Davis

Hall of Merit2015 Hall of Merit Ballot
(114 - 6:34pm, Dec 22)
Last: adarowski

NewsblogPirates Win Bidding For Jung-ho Kang
(14 - 6:32pm, Dec 22)
Last: Davo's Favorite Tacos Are Moose Tacos

NewsblogJonah Keri's Hypothetical Hall of Fame Ballot; Plus a Randy Johnson Appreciation
(19 - 6:32pm, Dec 22)
Last: Infinite Joost (Voxter)

NewsblogOT: Monthly NBA Thread - December 2014
(804 - 6:25pm, Dec 22)
Last: Crosseyed and Painless

NewsblogOT: Soccer December 2014
(357 - 5:38pm, Dec 22)
Last: ursus arctos

NewsblogOT: NFL/NHL thread
(9303 - 4:38pm, Dec 22)
Last: Moses Taylor, Moses Taylor

NewsblogPrimer Dugout (and link of the day) 12-22-2014
(14 - 4:20pm, Dec 22)
Last: Davo's Favorite Tacos Are Moose Tacos

NewsblogDetermining Hall vote is no easy task | New York Post
(52 - 4:12pm, Dec 22)
Last: A triple short of the cycle

NewsblogYankees will pay for education of children of NYPD cop Ramos - NY Daily News
(21 - 3:37pm, Dec 22)
Last: No Maas Cashman

Hall of Merit2015 Hall of Merit Ballot Discussion
(118 - 3:02pm, Dec 22)
Last: Joey Numbaz (Scruff)

Page rendered in 0.1892 seconds
48 querie(s) executed