Baseball for the Thinking Fan

Login | Register | Feedback

You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 01:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Cuban X Senators Posted: January 26, 2009 at 02:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. GGC Posted: January 26, 2009 at 02:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 03:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 03:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 04:50 PM (#3060562)
   6. RMc's Unenviable Situation Posted: January 26, 2009 at 04:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 07:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 01:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

You must be Registered and Logged In to post comments.



<< Back to main


All News | Prime News

Old-School Newsstand

BBTF Partner

Dynasty League Baseball

Support BBTF


Thanks to
for his generous support.


You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOTP 2018 March 19: Spending bill could quash Minor League Baseball players’ wage claims
(1333 - 7:21pm, Mar 22)
Last: Zonk, Genius of the Stables

NewsblogThe Luckiest Pitching Staff in History
(14 - 7:17pm, Mar 22)
Last: cardsfanboy

NewsblogOT Gaming: October 2015
(745 - 7:13pm, Mar 22)
Last: Zonk, Genius of the Stables

NewsblogMets may finally have a Syndergaard, deGrom, Harvey, Matz, Wheeler rotation
(19 - 7:11pm, Mar 22)
Last: Russlan thinks deGrom is da bomb

NewsblogPrimer Dugout (and link of the day) 3-22-2018
(11 - 6:25pm, Mar 22)
Last: Walt Davis

NewsblogWho's in Command Here?!?
(15 - 5:53pm, Mar 22)
Last: Greg Pope

NewsblogOT - 2017-18 NBA thread (All-Star Weekend to End of Time edition)
(922 - 5:52pm, Mar 22)
Last: JJ1986

NewsblogA change to his swing and approach at the plate could put Daniel Vogelbach on the Mariners’ opening day roster | The Seattle Times
(1 - 5:38pm, Mar 22)
Last: Walt Davis

NewsblogSpending bill could quash Minor League Baseball players’ wage claims
(103 - 5:14pm, Mar 22)
Last: jmurph

Sox TherapyRoster Update
(18 - 3:21pm, Mar 22)
Last: jmurph

NewsblogNY Post: It was a mistake for Bob Uecker to ignore this spider bite
(33 - 12:57pm, Mar 22)
Last: Pat Rapper's Delight (as quoted on MLB Network)

Gonfalon Cubs2018 Fearless Prediction thread
(49 - 12:21pm, Mar 22)
Last: Zonk, Genius of the Stables

NewsblogFree agent Alex Cobb, Orioles have 4-year deal
(38 - 10:02am, Mar 22)
Last: Sleepless in Munich

NewsblogShohei Ohtani, Angels undaunted by rocky spring | USA Today
(14 - 9:54am, Mar 22)
Last: Rally

NewsblogPrimer Dugout (and link of the day) 3-21-2018
(11 - 10:11pm, Mar 21)
Last: Rennie's Tenet

Page rendered in 0.2774 seconds
47 querie(s) executed