Baseball for the Thinking Fan

Login | Register | Feedback

You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 01:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Cuban X Senators Posted: January 26, 2009 at 02:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. Super Creepy Derek Lowe (GGC) Posted: January 26, 2009 at 02:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 03:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 03:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 04:50 PM (#3060562)
   6. RMc is organizationalwide! Posted: January 26, 2009 at 04:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 07:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 01:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

You must be Registered and Logged In to post comments.



<< Back to main

BBTF Partner

Support BBTF


Thanks to
A triple short of the cycle
for his generous support.


You must be logged in to view your Bookmarks.

Hot Topics

NewsblogMark Buehrle to throw two innings on Sunday, then retire
(20 - 9:23pm, Oct 04)
Last: PASTE Will Notice Harper When He Hits .467 (Zeth)

NewsblogOT - October 2015 College Football thread
(32 - 9:22pm, Oct 04)
Last: zonk

NewsblogChris Sale sets franchise strikeout record in White Sox win over Tigers | Chicago Sun-Times
(12 - 9:13pm, Oct 04)
Last: Infinite Yost (Voxter)

NewsblogOT: Soccer October 2015
(94 - 9:11pm, Oct 04)
Last: CWS Keith plans to boo your show at the Apollo

NewsblogGAME 162 2015 OMNICHATTER
(257 - 8:59pm, Oct 04)
Last: bbmck

NewsblogMax Scherzer pitches second no-hitter of 2015 |
(44 - 8:36pm, Oct 04)
Last: Infinite Yost (Voxter)

NewsblogRangers win sixth AL West; Angels' season over |
(5 - 8:33pm, Oct 04)
Last: bbmck

NewsblogNick Cafardo | Sunday Baseball Notes: For baseball’s wild-card format, changes could be on the horizon - The Boston Globe
(16 - 8:31pm, Oct 04)
Last: BDC

NewsblogOTP - October 2015: Political and baseball desperation
(727 - 8:19pm, Oct 04)
Last: The Yankee Clapper

NewsblogIchiro Suzuki Aiming at Age 50
(29 - 7:39pm, Oct 04)
Last: Misirlou is too lofty, and grabs up all the light

NewsblogSo, Uh, What Happened to the Astros? «
(50 - 7:28pm, Oct 04)
Last: Cargo Cultist

NewsblogPhillies secure top pick in draft after losing doubleheader sweep
(3 - 7:26pm, Oct 04)
Last: Cargo Cultist

NewsblogYelich, Gordon Have Special Days as Marlins Sweep Phillies - The New York Times
(3 - 2:42pm, Oct 04)
Last: Hank G.

NewsblogOde to Affeldt
(2 - 1:59pm, Oct 04)
Last: PASTE Will Notice Harper When He Hits .467 (Zeth)

NewsblogSunday Notes: Badenhop’s Reds, Twins, Pirates, Papelbon, more | FanGraphs Baseball
(9 - 1:16pm, Oct 04)
Last: nick swisher hygiene

Page rendered in 0.1906 seconds
47 querie(s) executed