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Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 02:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

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   1. Cuban X Senators Posted: January 26, 2009 at 03:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. GGC don't think it can get longer than a novella Posted: January 26, 2009 at 03:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 04:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 04:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 05:50 PM (#3060562)
Brilliant!
   6. RMc's desperate, often sordid world Posted: January 26, 2009 at 05:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 08:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 02:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

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