Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Monday, January 26, 2009

The BRUT Sign/Jere’s Yankee Stadium Tribute

Art Brut lives! As Jere takes a look at the history of the BRUT sign (and others) at Yankee Stadium.

The Stadium returned in its renovated form in 1976. A few ads appeared above the bleachers that season, but it wasn’t until the next season, when all the spaces were filled in, that BRUT made its debut. Remember, baseball cards feature pictures from the previous season, so it was Topps’ 1978 set that put the sign in little kids’ hands across the country. And they went hog wild, too—the ‘78 set would be the Brut-iest one of all. Visiting players were shot time and again on the third base side in pre-game, posed with left field behind them. Entire teams seemed to be posed, one by one. Mariners players were heard to complain, “ain’t no variety in these shots….” No less than 28 American Leaguers that year were shown with a portion of the Brut sign peering over their shoulders. Some guys, not thinking about becoming part of this exclusive list 30 years later, stood so that the sign was completely blocked. 1978 would be a huge year for these “Brut Blockers,” too, but only the men—the true Bruts—with the sign visible behind them (either a piece of bottle or letter) would join this club. I give you the inaugural class of “Bruts”:

Repoz Posted: January 26, 2009 at 01:58 PM | 8 comment(s) Login to Bookmark
  Tags: business, yankees

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Cuban X Senators Posted: January 26, 2009 at 02:31 PM (#3060440)
Repoz, call the Louisiana Music Factory & order you up a Bobby Lounge debut.
   2. Super Creepy Derek Lowe (GGC) Posted: January 26, 2009 at 02:53 PM (#3060456)
Jere is a younger version of George Michael when it comes to IDing baseball photos. I still need to read the mystery that he coauthored with his mom.
   3. Roadblock Jones Posted: January 26, 2009 at 03:15 PM (#3060474)
Nice post!

I can't help but think Sylvester Stallone in 'Over the Top' was delivering his truckful of Brut to Yankee Stadium.
   4. Fat Al Posted: January 26, 2009 at 03:46 PM (#3060503)
This is so awesome
   5. Crispix reaches boiling point with lackluster play Posted: January 26, 2009 at 04:50 PM (#3060562)
Brilliant!
   6. RMc is organizationalwide! Posted: January 26, 2009 at 04:55 PM (#3060565)
Juan Beniquez: Nasty, BRUTish and short.
   7. dirk Posted: January 26, 2009 at 07:51 PM (#3060738)
this is really cool.
   8. AndrewJ Posted: January 27, 2009 at 01:44 AM (#3061131)
Am I the only one who remembers the late-1970s Brut TV commercial with the knockoff of The Beatles' "Birthday"? ("Today's your Brut day/Today!")

Wonderful, poignant tribute, BTW.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
Tuque
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOTP - September 2015: Making Sense Of The Republican Presidential Race: It's Like Major League Baseball In August
(305 - 8:58am, Sep 03)
Last: Morty Causa

NewsblogBat Flipping Draws Shrugs in South Korea But Scorn in America
(23 - 8:58am, Sep 03)
Last: snapper (history's 42nd greatest monster)

NewsblogForbes: Maury Brown: MLB Commissioner Rob Manfred Rejects Reinstatement Of 'Shoeless' Joe Jackson
(65 - 8:57am, Sep 03)
Last: McCoy

NewsblogThe Race for Last Place
(8 - 8:51am, Sep 03)
Last: JE (Jason)

NewsblogMatt Williams Defends Bullpen Management.
(44 - 8:50am, Sep 03)
Last: snapper (history's 42nd greatest monster)

NewsblogOT: Monthly NBA Thread - August 2015
(179 - 8:43am, Sep 03)
Last: Spivey

NewsblogOMNICHATTER 9-3-2015
(2 - 8:32am, Sep 03)
Last: JE (Jason)

NewsblogBatting title would put Cabrera in elite club | FOX Sports
(71 - 6:39am, Sep 03)
Last: Misirlou is too lofty, and grabs up all the light

NewsblogOMNICHATTER 9-2-15
(122 - 12:52am, Sep 03)
Last: Lance Reddick! Lance him!

NewsblogBack to School: The Science Behind Toronto Flamethrower Marcus Stroman’s Rapid ACL Recovery «
(3 - 11:56pm, Sep 02)
Last: dejarouehg

Newsblog‘Yankees Suck! Yankees Suck!’ «
(16 - 10:57pm, Sep 02)
Last: Howie Menckel

NewsblogKelvin Herrera, Alex Rios infected as chickenpox hits Royals’ clubhouse
(26 - 10:32pm, Sep 02)
Last: villageidiom

NewsblogGrant: Why Rangers prospect Joey Gallo struggled in Triple-A after first stint in majors | Dallas Morning News
(2 - 10:12pm, Sep 02)
Last: Jose Is The Most Absurd Thing on the Site

NewsblogMike Mussina's Hall of Fame case is strong, so why aren't voters buying it?
(75 - 7:46pm, Sep 02)
Last: bbmck

NewsblogDon’t let Bird’s bad night jump-start terrible A-Rod experiment | New York Post
(25 - 7:33pm, Sep 02)
Last: willcarrolldoesnotsuk

Page rendered in 0.1858 seconds
44 querie(s) executed