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Saturday, March 18, 2017

The Dawn of Athlete Endorsements

There is only one case of record where ball players received a large remuneration for acting as models for an advertisement. Those players were Capt. Ewing and ‘Old Man’ Anson. It was before the Brotherhood War, when Ewing was in the very zenith of his glory. A certain ale manufacturing concern wanted a taking ad. for its goods and decided that a base ball picture was the best thing. So when the Chicagos came to New York this firm arranged for Ewing and Anson to sit in front of a tent on which the ad of the company was emblazoned. Barrels and cases of the product were placed in close proximity and Ewing and Anson, in their uniforms and each with a glass of ale poised graceful in his hands, were in the foreground. The ad made a big hit and Ewing and Anson received $300 and a case of ale each. It was quick and easy for them.

In 2008 this baseball advertising piece sold at auction for $188,000. What will the Red Stockings Cigar poster bring?

Jim Furtado Posted: March 18, 2017 at 08:23 AM | 1 comment(s) Login to Bookmark
  Tags: history

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   1. Hank G. Posted: March 18, 2017 at 06:12 PM (#5419351)
Mr. Thorn’s articles are always interesting, but based on the comments, it doesn’t seem that too many people read them.

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