Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Tuesday, October 16, 2012

The Gatorade Brand Enforcers of the MLB Post-Season

During the regular season, most MLB teams stock their dugouts with either Gatorade (which is made by PepsiCo (PEP)) or Powerade (a Coca-Cola (KO) product). But the post-season is an MLB-controlled event, and Gatorade has been the Official Isotonic Beverage of MLB since 1990. You can guess what that means: Buh-bye, Powerade. The Gatorade-only policy is spelled out on posters that have been showing up in the dugouts during the playoffs, just in case the players forget.

A more surprising phenomenon has been playing out during pre- and post-game press conferences, at which players and coaches have been instructed to drink out of Gatorade-labeled cups—even if they’re not drinking Gatorade.

When life gives you gators, aim for the eye socket, then swim like hell.

Bring Me the Head of Alfredo Griffin (Vlad) Posted: October 16, 2012 at 10:16 AM | 14 comment(s) Login to Bookmark
  Tags: beverages, business, general

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Walks Clog Up the Bases Posted: October 16, 2012 at 11:31 AM (#4272357)
A more surprising phenomenon has been playing out during pre- and post-game press conferences, at which players and coaches have been instructed to drink out of Gatorade-labeled cups—even if they’re not drinking Gatorade.


This caught my attention during one of the post-game press conferences where Buckshowalter sat behind a literal line of Gatorade products, even though I don't think he so much as touched any of them.
   2. Gamingboy Posted: October 16, 2012 at 11:35 AM (#4272364)
It's common in sports leagues for this to happen.
   3. Bring Me the Head of Alfredo Griffin (Vlad) Posted: October 16, 2012 at 12:48 PM (#4272430)
Anybody else imagining giant "Gatorade" labels glued over all the champagne bottles in the clubhouse celebration?
   4. DKDC Posted: October 16, 2012 at 12:59 PM (#4272447)
Pretty funny last line of the article:

A spokesperson for water could not be reached for comment.


Hasn't it been shown that sports drinks provide basically no benefits over plain water for all but super-endurance atheletes?
   5. Tulo's Fishy Mullet (mrams) Posted: October 16, 2012 at 01:17 PM (#4272472)
It's common in sports leagues for this to happen.


indeed, and nobody has been more conscious of its image and placement of its ubiq. orange cooler and cups than the Gatorade brand. Their contracts read like a Van Halen or Streisand Backstage Rider.
   6. Barnaby Jones Posted: October 16, 2012 at 01:44 PM (#4272493)
Hasn't it been shown that sports drinks provide basically no benefits over plain water for all but super-endurance atheletes?


I think the answer to this completely depends on what you define as "super-endurance."
   7. Balkroth Posted: October 16, 2012 at 04:36 PM (#4272735)
Hasn't it been shown that sports drinks provide basically no benefits over plain water for all but super-endurance atheletes?

While I'm not so sure about the other advantages of them, but I do think that sports drinks have the benefit of helping to prevent muscle cramps.
   8. Walt Davis Posted: October 16, 2012 at 04:46 PM (#4272748)
A non-story clearly planted by Coca-Cola operatives. Seriously, it must be 20-25 years since NFL players were forced to put Nike swishes on the side of their Adidas shoes and such. For the Rugby World Cup, Wellington's Westpac Stadium had to cover over the Westpac and became Wellington Stadium because a different bank was the RWC sponsor. In fact every billboard within 1 km (or whatever) had to be covered over if it wasn't an official corporate sponsor (why the billboard companies didn't prepare for this and sell themselves to official corporate sponsors I don't know).

   9. Alex meets the threshold for granular review Posted: October 16, 2012 at 04:53 PM (#4272761)
While I'm not so sure about the other advantages of them, but I do think that sports drinks have the benefit of helping to prevent muscle cramps.


I'm not sure how common it is, but some athletes use pickle brine to combat cramps.
   10. mr. man Posted: October 17, 2012 at 12:10 AM (#4273645)
I'm not sure how common it is, but some athletes use pickle brine to combat cramps.


The original Gatorade was much closer chemically to pickle brine. They changed it into a sugary drink to make it marketable to the public.

It's becoming increasingly common for performance-focused athletes to use specialized sports drinks. Great article about that here: http://www.theglobeandmail.com/sports/hockey/move-over-gatorade-theres-a-new-fuel-for-nhl-players/article591854/

And finally, FWIW, pickle brine is a great hangover cure. Works much more quickly than Gatorade in my experience.
   11. Commissioner Bud Black Beltre Hillman Posted: October 17, 2012 at 12:35 AM (#4273665)
And finally, FWIW, pickle brine is a great hangover cure. Works much more quickly than Gatorade in my experience.

Pickle brine is also a nice refresher after some whiskeys. Great if you're driving.

The key with Gatorade is to only have a glass or so, to perk up the stomach with sugar &cet;., then switch to neutral ol' water.
   12. Bhaakon Posted: October 17, 2012 at 01:58 AM (#4273719)
In fact every billboard within 1 km (or whatever) had to be covered over if it wasn't an official corporate sponsor (why the billboard companies didn't prepare for this and sell themselves to official corporate sponsors I don't know).


Without knowing where this RWC was held, I assume that most of them thought they lived in a free country and couldn't be forced to endure such nonsense.
   13. Rants Mulliniks Posted: October 17, 2012 at 09:34 AM (#4273793)
I make Kosher-style dill pickles, and the brine from those is actually tasty. Also has a ton of probiotics.
   14. Walt Davis Posted: October 17, 2012 at 05:47 PM (#4274651)
Without knowing where this RWC was held, I assume that most of them thought they lived in a free country and couldn't be forced to endure such nonsense.

New Zealand, home of fascism.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

BBTF Partner

Support BBTF

donate

Thanks to
rr
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogMike Mussina's Hall of Fame case is strong, so why aren't voters buying it?
(137 - 7:28pm, Sep 03)
Last: baudib

NewsblogOTP - September 2015: Making Sense Of The Republican Presidential Race: It's Like Major League Baseball In August
(496 - 7:26pm, Sep 03)
Last: JE (Jason)

NewsblogOT: Soccer August 2015
(645 - 7:25pm, Sep 03)
Last: Richard

NewsblogAbraham Almonte embracing his chance with Cleveland Indians after ditching a life of lies, anger and alcohol
(13 - 7:21pm, Sep 03)
Last: Crispix reaches boiling point with lackluster play

NewsblogOMNICHATTER 9-3-2015
(41 - 7:19pm, Sep 03)
Last: boteman asks Where's My Ring?

NewsblogForbes: Maury Brown: MLB Commissioner Rob Manfred Rejects Reinstatement Of 'Shoeless' Joe Jackson
(83 - 7:16pm, Sep 03)
Last: FrankM

NewsblogMatt Williams Defends Bullpen Management.
(48 - 7:10pm, Sep 03)
Last: Jay Z

NewsblogBat Flipping Draws Shrugs in South Korea But Scorn in America
(64 - 7:02pm, Sep 03)
Last: Batman

NewsblogOT - September 2015 College Football thread
(18 - 7:01pm, Sep 03)
Last: Every Inge Counts

NewsblogThe Race for Last Place
(20 - 6:51pm, Sep 03)
Last: The Duke

NewsblogPaging the real Rick Porcello: Two dominant starts alter perceptions - Boston Red Sox Blog - ESPN
(10 - 5:51pm, Sep 03)
Last: Walt Davis

NewsblogSomeone Appears To Be Trying To Hoax The Marlins President Out Of His Job
(4 - 5:51pm, Sep 03)
Last: wjones

NewsblogOT: NFL/NHL thread
(12834 - 5:05pm, Sep 03)
Last: ERROR---Jolly Old St. Nick

NewsblogCubs content to make do down stretch to playoffs - Chicago Tribune
(15 - 5:00pm, Sep 03)
Last: Walt Davis

NewsblogMichael Conforto is the perfect player — just ask David Wright
(16 - 4:35pm, Sep 03)
Last: Pat Rapper's Delight

Page rendered in 0.2111 seconds
44 querie(s) executed