Last year, scores of regional area billboards depicted the affiliation between the Phillies pitching ace and J.P. Mascaro & Sons, an ace in the solid waste industry.
“The billboard messages of ‘value,’ ‘dedication’ and ‘proven performers,’ describing both Lee and the Mascaro company, were well-received and had a positive impact on our business,” said Mascaro Director of Communications Frank Sau.“This year the company is taking its affiliation with Cliff Lee one step further. Cliff Lee — or his lifesize likeness, at least — will now be riding along with Mascaro’s front-end waste collection trucks as they perform their daily commercial routes.”
Decaled onto the sides and backs of the trucks are lifesize likenesses of the Phillies pitcher and the Mascaro logo depicting the partnering of Cliff Lee and J.P. Mascaro & Sons as “two proven performers” in their respective professions — baseball and waste services.
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Can we please, please ban the use of baseball-related jargon in ad buys during baseball season?? The "proven performer" stuff is borderline, but do we have to deal with variations on this radio ad every half-inning?
Retired longtime player from home team: You know, I always tried to come through in the clutch. And you know who else comes through in the clutch with home run service every time? Herbert Pooterman Chevrolet, just 20 minutes from downtown...
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1. Pasta-diving Jeter (jmac66) Posted: May 03, 2012 at 05:07 PM (#4122862)*inserts Mitt Romney joke*
Retired longtime player from home team: You know, I always tried to come through in the clutch. And you know who else comes through in the clutch with home run service every time? Herbert Pooterman Chevrolet, just 20 minutes from downtown...
You've hit a home run with that idea.
How else should they be making their pitch?
They could at least throw us a curve.
Walked right into that one.
Now there's an idea out of left field.
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