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Thursday, May 03, 2012

You might see Cliff Lee when your trash is picked up

Trash, go pick it up, Doc takes my life away…

Last year, scores of regional area billboards depicted the affiliation between the Phillies pitching ace and J.P. Mascaro & Sons, an ace in the solid waste industry.

“The billboard messages of ‘value,’ ‘dedication’ and ‘proven performers,’ describing both Lee and the Mascaro company, were well-received and had a positive impact on our business,” said Mascaro Director of Communications Frank Sau.“This year the company is taking its affiliation with Cliff Lee one step further. Cliff Lee — or his lifesize likeness, at least — will now be riding along with Mascaro’s front-end waste collection trucks as they perform their daily commercial routes.”

Decaled onto the sides and backs of the trucks are lifesize likenesses of the Phillies pitcher and the Mascaro logo depicting the partnering of Cliff Lee and J.P. Mascaro & Sons as “two proven performers” in their respective professions — baseball and waste services.

Repoz Posted: May 03, 2012 at 04:53 PM | 13 comment(s) Login to Bookmark
  Tags: phillies

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   1. Pasta-diving Jeter (jmac66) Posted: May 03, 2012 at 05:07 PM (#4122862)
well, he DOES throw junk
   2. TVerik, the gum-snappin' hairdresser Posted: May 03, 2012 at 05:23 PM (#4122874)
"life-sized likeness"?

*inserts Mitt Romney joke*
   3. Jacob Posted: May 03, 2012 at 05:59 PM (#4122898)
All he cares about is money!
   4. What did Billy Ripken have against ElRoy Face? Posted: May 03, 2012 at 06:18 PM (#4122918)
Can we please, please ban the use of baseball-related jargon in ad buys during baseball season?? The "proven performer" stuff is borderline, but do we have to deal with variations on this radio ad every half-inning?

Retired longtime player from home team: You know, I always tried to come through in the clutch. And you know who else comes through in the clutch with home run service every time? Herbert Pooterman Chevrolet, just 20 minutes from downtown...
   5. Pasta-diving Jeter (jmac66) Posted: May 03, 2012 at 06:19 PM (#4122919)
channelling Marlin Perkins...
   6. The Long Arm of Rudy Law Posted: May 03, 2012 at 06:25 PM (#4122926)
Can we please, please ban the use of baseball-related jargon in ad buys during baseball season??


You've hit a home run with that idea.
   7. Dread Pirate Dave Roberts Posted: May 03, 2012 at 06:31 PM (#4122931)
Can we please, please ban the use of baseball-related jargon in ad buys during baseball season??


You've hit a home run with that idea.


How else should they be making their pitch?
   8. Bob Evans Posted: May 03, 2012 at 06:39 PM (#4122934)
How else should they be making their pitch?

They could at least throw us a curve.
   9. Petunia inquires about ponies Posted: May 03, 2012 at 06:50 PM (#4122940)
All I'm asking is that they change it up every once in a while.
   10. What did Billy Ripken have against ElRoy Face? Posted: May 03, 2012 at 06:50 PM (#4122942)
You've hit a home run with that idea.


Walked right into that one.
   11. depletion Posted: May 03, 2012 at 08:20 PM (#4123007)
I miss Johnny Thunders. He'd be 63 or so now. But somehow he could be forever young.
   12. depletion Posted: May 03, 2012 at 08:21 PM (#4123009)
accidental double post
   13. boteman Posted: May 04, 2012 at 01:23 AM (#4123200)
Can we please, please ban the use of baseball-related jargon in ad buys during baseball season??

Now there's an idea out of left field.

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