Wasn’t “A Busload of Iowans” the original title of Helios Creed’s “NUGG: The Transport”?
It starts with beer endorsed bleacher seats and frat boys in the Captain Morgan Club imitating the mascot’s signature leg-up pose. Before you know it, Wrigley Field will be renamed TGI Fridays Field and the Harry Caray statue will be wearing a giant Arby’s hat.
Ok, so maybe I’m exaggerating a little. But creeping commercialism is a slippery slope. It is important to note, however, that there could be a silver lining to this advertising haze, and like everything, has its own set of pros and woes.
Pro- COMFORT. If you’ve ever been to a Sox game it’s hard to deny that watching baseball in U.S. Cellular Field is not only comfortable, but borderline enjoyable. The numerous screens and loudspeakers really enhance the game because it easier for fans to follow what is going on, which can be a particularly daunting task at Wrigley if you’re getting beer sloshed on your lap while squeezed between two loud, drunk strangers in the bleachers.
Advertisers in baseball stadiums seem to have a good way of making sure you’re relaxed and comfortable before they try shoving branded products down your throat. A comfortable baseball stadium is one example.
Woe- OVERCROWDING. The Cubs already get heat for attracting bandwagon fans and having overpriced, unattainable tickets. Just imagine what would happen if Wrigley Field added more advertisements, sponsored fireworks after every home run and 3D holograms of Ernie Banks in the bleachers. Even though some fans threaten to swear-off Wrigley if it sells out, you know they’ll still be there: right in line next to a busload of Iowans, fighting for a place in line at the Bud Light Bleachers section.