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Monday, February 28, 2022

MLB in serious talks with NBC Sports about broadcasting games

MLB and NBC Sports have had serious talks about the network broadcasting games this season, The Post has learned.

If a deal comes to fruition, most of the games are expected to be on NBC’s streaming platform, Peacock.

The Post has previously reported that Apple and MLB had held serious talks. While no deals are yet official, the expectation is that Apple and NBC would both be involved this year.

MLB has been looking for a $100 million-$150 million total payout for these games, according to sources. The amount NBC and Apple could pay is not yet known, but Apple is expected to pay the majority of it.

One drawback so far: there needs to be actual games to telecast. The owners and players are trying to negotiate a new labor contract, and the owners have locked out the players.

RoyalsRetro (AG#1F) Posted: February 28, 2022 at 03:52 PM | 16 comment(s)
  Beats: baseball on television, streaming

Friday, February 25, 2022

The future of TV sports, Part 2: Where we’re going

Sinclair also wants to include MLB clubs in its proposed DTC product, but there are a couple of issues. For starters, MLB, which provides games to out-of-market fans through MLB.TV, is interested in exploring the launch of its own product for in-market streaming. Also, Sinclair only owns the DTC rights to four of the 14 MLB clubs it broadcasts on its TV channels.

Sinclair’s CEO Chris Ripley believes the company has reached the critical mass needed to pull off the DTC product. MLB commissioner Rob Manfred disagrees.

“Sinclair does not have enough digital rights from enough clubs in order to have a viable direct-to-consumer product,” Manfred said at the CAA World Conference in October.

In the U.S., a key question is whether anyone can secure enough rights to make all these regional deals profitable. Can Sinclair get more MLB team rights to add to its double-digit teams in the NBA and NHL?

On Sinclair’s 2021 third-quarter conference call, Ripley said his expectation was that as MLB teams renewed their cable deals, Sinclair would take in more DTC rights. Ripley also said more consolidation in the industry is possible.

“I do think, ultimately, adding in rights from other groups like Comcast and AT&T makes sense,” he said.

RoyalsRetro (AG#1F) Posted: February 25, 2022 at 10:13 AM | 4 comment(s)
  Beats: baseball on television, streaming rights, television rights



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