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Casey Stengel Newsbeat

Saturday, April 25, 2020

Today in Baseball History: Casey Stengel fined for appearing in a beer ad

Beer and baseball go together like nothing else. But on this day in 1962, Major League Baseball Commissioner Ford Frick decided that Mets manager Casey Stengel was a bit too familiar with beer for his tastes, and fined him $500. How did that come about?

While today’s baseball/beer sponsorship landscape is dominated by multinational behemoths like Anheuser-Busch InBev and Molson Coors, it was a very different story back in the early 1960s. At that time the name of regional beer brands were far more common on billboards, scoreboards, and on tap at the ballpark.

In Baltimore it was Natty Boh. In Chicago it was Old Style. In Minnesota it was Hamm’s. Narragansett Beer sponsored the Red Sox. In Cleveland it was Carling. Stroh’s was the beer of the Detroit Tigers. Schlitz had the Kansas City Athletics, Falstaff was on tap at Los Angeles Angeles games, Iron City was the beer of the Pirates, and in Cincinnati you’d be drinking a Hudepohl at Redlegs games. In the Bronx, where Ballantine’s was the beer of Yankees, each home run hit by a Bomber would be referred to as a “Ballantine Blast” by the Voice of the Yankees, Mel Allen.

The Mets began play in New York in 1962 and when they did they got a local beer sponsorship of their own: Rheingold Beer.

Come for a story of discipline- stay to learn something about the reorganization of the beer industry in 20th-century America!

 

QLE Posted: April 25, 2020 at 12:32 AM | 0 comment(s)
  Beats: beer, casey stengel, history

 

 

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