Baseball for the Thinking Fan

Login | Register | Feedback



All News | Prime News

Old-School Newsstand


Jim Furtado
Founder & Publisher


Casey Stengel Newsbeat

Saturday, April 25, 2020

Today in Baseball History: Casey Stengel fined for appearing in a beer ad

Beer and baseball go together like nothing else. But on this day in 1962, Major League Baseball Commissioner Ford Frick decided that Mets manager Casey Stengel was a bit too familiar with beer for his tastes, and fined him $500. How did that come about?

While today’s baseball/beer sponsorship landscape is dominated by multinational behemoths like Anheuser-Busch InBev and Molson Coors, it was a very different story back in the early 1960s. At that time the name of regional beer brands were far more common on billboards, scoreboards, and on tap at the ballpark.

In Baltimore it was Natty Boh. In Chicago it was Old Style. In Minnesota it was Hamm’s. Narragansett Beer sponsored the Red Sox. In Cleveland it was Carling. Stroh’s was the beer of the Detroit Tigers. Schlitz had the Kansas City Athletics, Falstaff was on tap at Los Angeles Angeles games, Iron City was the beer of the Pirates, and in Cincinnati you’d be drinking a Hudepohl at Redlegs games. In the Bronx, where Ballantine’s was the beer of Yankees, each home run hit by a Bomber would be referred to as a “Ballantine Blast” by the Voice of the Yankees, Mel Allen.

The Mets began play in New York in 1962 and when they did they got a local beer sponsorship of their own: Rheingold Beer.

Come for a story of discipline- stay to learn something about the reorganization of the beer industry in 20th-century America!


QLE Posted: April 25, 2020 at 12:32 AM | 0 comment(s)
  Beats: beer, casey stengel, history



BBTF Partner

Dynasty League Baseball

Support BBTF


Thanks to
for his generous support.

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogOT - NBA Bubble Thread
(128 - 5:04am, Aug 13)
Last: Los Angeles El Hombre of Anaheim

NewsblogEmpty Stadium Sports Will Be Really Weird
(9028 - 1:06am, Aug 13)
Last: Mayor Blomberg

NewsblogAstros' Zack Greinke tells batter what's coming, gets swinging strike anyway
(2 - 12:43am, Aug 13)
Last: The Yankee Clapper

NewsblogGiants' Johnny Cueto loses no-hitter as routine fly ball ends in disaster
(34 - 12:39am, Aug 13)
Last: What did Billy Ripken have against ElRoy Face?

NewsblogWhy Are MLB’s Base Hits Disappearing?
(36 - 11:22pm, Aug 12)
Last: Dr. Vaux

NewsblogIf it's a salacious rumor, then it's in OMNICHATTER! for August 12, 2020
(20 - 10:20pm, Aug 12)
Last: Boxkutter

NewsblogCould Casey Mize win the Rookie of the Year award twice?
(13 - 10:10pm, Aug 12)
Last: Mayor Blomberg

NewsblogRed Sox’s Ron Roenicke Reveals Factors Behind Brian Johnson’s Release
(22 - 7:47pm, Aug 12)
Last: Nasty Nate

NewsblogPrimer Dugout (and link of the day) 8-12-2020
(10 - 5:28pm, Aug 12)
Last: Walt Davis

NewsblogSources: MLB has preliminary talks about bubble-type format for playoffs
(12 - 5:26pm, Aug 12)
Last: Zonk. Person. Man. Camera. TV.

NewsblogOT Soccer Thread - Spring 2020
(675 - 5:08pm, Aug 12)
Last: AuntBea odeurs de parfum de distance sociale

NewsblogMarcus Stroman Opts Out Of 2020 Season
(10 - 4:03pm, Aug 12)
Last: Slivers of Maranville descends into chaos (SdeB)

NewsblogHow bad are team finances now? Ask the Atlanta Braves.
(19 - 3:06pm, Aug 12)
Last: Karl from NY

NewsblogOMNICHATTER! is too busy to run for VP, for August 11, 2020
(13 - 10:43am, Aug 12)
Last: puck

NewsblogRays’ Brendan McKay shut down due to shoulder tightness
(1 - 9:57am, Aug 12)
Last: Random Transaction Generator

Page rendered in 0.9851 seconds
46 querie(s) executed