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Tuesday, July 16, 2019

Lofton: Patches in progress for MLB: Advertising logos are coming to MLB uniforms, but there are questions about cost, location and timing.

Expect advertising logos on MLB uniforms within three years. Such was the buzz among the marketing cognoscenti at last week’s MLB All-Star Game in Cleveland. A handful of MLB teams have already reached out to marketing agencies for evaluations and pricing estimates for the proposed new marketing inventory.

. . .

The math is intriguing, as there are 82 games in an NBA regular season compared to MLB’s 162-game schedule. Baseball also has far more static TV shots than the NBA, which should allow more “exposure opportunities.” Still, Kyle Folts, Van Wagner Sports & Entertainment’s vice president of insights, said it would be a fallacy to conclude that MLB ad patches should be worth twice as much as NBA uniform advertising.


 

 

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