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Gambling Newsbeat

Wednesday, April 20, 2022

Colorado Rockies’ Charlie Blackmon to endorse sportsbook, becoming first active MLB player to do so

For the first time, an active Major League Baseball player will endorse a bookmaker in the United States.

MaximBet and Colorado Rockies outfielder Charlie Blackmon have reached a partnership that will have the four-time All-Star appearing as a brand ambassador in marketing campaigns, promotions and social media content and at fan events for the online sportsbook.

Blackmon, per MLB policy, is not allowed to promote betting on baseball specifically but can endorse the sportsbook in general.

He is the first player to capitalize on opportunities in the sports betting space that were included in baseball’s new collective bargaining agreement. Marketing and sponsorship deals with sportsbooks were restricted to league and team entities but prohibited for players and coaches prior to the CBA that was put in place this offseason. Players, coaches and MLB personnel remain prohibited from betting on baseball.

RoyalsRetro (AG#1F) Posted: April 20, 2022 at 11:05 AM | 20 comment(s)
  Beats: gambling

 

 

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