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Monday, May 09, 2022

Major League Baseball and London announce long term strategic partnership aimed at growing the game in UK

Mayor of London Sadiq Khan and Commissioner of Baseball Robert D. Manfred Jr. today announced a long-term strategic partnership that includes Major League Baseball’s commitment to hold major events in London over the next five years including regular season games in 2023, 2024 and 2026. Also announced was the formation of the MLB London Legacy Group which will include members from the Greater London Authority, Baseball Softball UK and other key stakeholders in the UK. The Group will be focused on delivering a wide-reaching and long-term legacy program that maximizes the impact of hosting MLB regular season games in London….

To complement these events, MLB Europe will continue to conduct new London-based fan engagement events, expanded UK-focused content, baseball participation programs, and other city specific media arrangements to help continue the growth of baseball’s popularity across London.

A prime example of this is Home Run Derby X, an electrifying new baseball format which will take place in London’s Crystal Palace Park on July 9, 2022. Home Run Derby X has been designed to frame baseball in a fun and unique way to a new audience, with MLB Legends competing alongside characters new fans trust and care about and integrated into digital platforms and live event experiences that appeal to them.

RoyalsRetro (AG#1F) Posted: May 09, 2022 at 03:46 PM | 33 comment(s)
  Beats: london

 

 

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