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Thursday, October 14, 2021

The mascot created to be hated

And then there’s what the San Francisco Giants introduced during a bleak 1984 season. With fans not having much reason to show up to Candlestick Park that summer, the team and its copywriters introduced the Crazy Crab, a proto-Gritty crustacean designed to be hated.

“So, I’d done a one man show in San Francisco called ‘The Beast of Shame’ about an evangelist, and I got an agent,” actor, dancer, and vaudeville performer Wayne Doba told me in a recent Zoom call from his current home in Quebec. “Then I got booked in commercials and I got this—the crab commercial—because I can do this little crab walk. They booked me for the crab commercial and it became a big hit.”

Before the Giants play the most important home game in their wildly, unexpectedly successful season on Thursday night against the Dodgers, let’s delve into the most wildly, unexpectedly successful marketing stunt in team history.

RoyalsRetro (AG#1F) Posted: October 14, 2021 at 10:42 AM | 16 comment(s)
  Beats: giants, mascot

 

 

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