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Nike Newsbeat

Thursday, December 19, 2019

Report: There are more than 1 billion reasons why MLB let Nike put the swoosh on its uniforms

Nike’s swoosh has officially landed on the front of every Major League Baseball team’s uniforms, and many of the league’s fans are predictably not happy about it.

Uniforms that have gone unchanged for decades, like the New York Yankees and Los Angeles Dodgers, now feature that little swoosh on the right breast, rather than on the sleeve like Majestic when it was the league’s uniform supplier. It is the first time a manufacturer’s logo has reached the front of MLB’s uniforms.

It’s a jarring sight at first. It also raises the question of just how many truckloads of money Nike must have handed to MLB for the league to agree to the placement. The answer, unsurprisingly, is quite a bit of money. But that’s not all.

According to Andrew Marchand of the New York Post, the 10-year deal between MLB, Nike and retailer Fanatics is valued at more than $1 billion over 10 years. Even at its minimum, that works out to over $3 million per team per year, for a patch only a few inches long.

Ever get the feeling that MLB ownership would loot buildings for copper in order to make a few extra bucks?

 

QLE Posted: December 19, 2019 at 01:05 AM | 10 comment(s)
  Beats: dollah dollah bills, y'all, greed, nike, uniforms

 

 

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