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Jim Furtado
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Sinclair Newsbeat

Wednesday, November 18, 2020

Sinclair could reportedly sell naming rights to the Fox Sports RSNs to a sports betting company

Sinclair has owned the Fox Sports RSNs for a good year-plus now, and they still haven’t been rebranded (I’m very sick of typing “the Sinclair-owned Fox RSNs,” but here we are). One option for the rebrand could be the sale of naming rights, as if the networks are a bowl game or an arena.

Per Sportico, Sinclair has talked with sports betting companies about the naming rights for the networks, either as a group or on a network by network basis.

Sinclair has discussed the naming rights with potential sports betting partners, according to the people, who were granted anonymity because the talks are private. The conversations have started with rights to all 21 networks as a group, but Sinclair could also decide to sell the rights piecemeal, the people said.

Here’s the main stumbling block here: MLB, the NBA, and the NHL would reportedly all need to approve the rebrand if it includes naming rights. That would seemingly be a major issue if a sports betting company is involved, given the various partnerships between gambling companies, the leagues, and the teams.

RoyalsRetro (AG#1F) Posted: November 18, 2020 at 09:31 AM | 6 comment(s)
  Beats: gambling, regional sports networks, sinclair

 

 

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