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Sinclair Newsbeat

Friday, June 11, 2021

Sinclair raising $250M for new sports streaming service, sources say

Sinclair Broadcast Group is quietly raising money for a new service that would stream games by the St. Louis Cardinals, the Dallas Mavericks and scores of other popular sports teams to fans over the Internet, The Post has learned.

The publicly traded media company — which owns exclusive rights to broadcast games for dozens of Major League Baseball, National Basketball Association and National Hockey League teams — is working with investment bank LionTree to raise more than $250 million for the venture, according to two sources with knowledge of the plans.

Sinclair has been telling hedge funds and other potential investors that it aims to charge $23 a month to fans who want to stream games in markets where it owns sports broadcasting rights, sources said.

Fans who live outside of Sinclair’s 21 territories, where it owns broadcasting rights tied to 42 teams, would likely be out of luck.

RoyalsRetro (AG#1F) Posted: June 11, 2021 at 11:14 AM | 6 comment(s)
  Beats: regional sports networks, sinclair, yes network

Wednesday, April 28, 2021

Sinclair Owes $1.82 Billion in RSN Fees Amid Tough Ad Market

If getting dumped by the virtual MVPDs has taken a bite out of Bally Sports’ reach, the ongoing Dish stalemate is costlier still. The satellite TV service closed out 2020 with 8.82 million video subscribers, and its Sling TV added another 2.47 million households to the pile. On Opening Day of the 2021 MLB season, some 11.3 million U.S. homes were unable to access the Sinclair RSNs. (Not that Bally Sports is alone in feeling the chill from Dish, as the operator has also failed to reach a carriage deal with the NBC Sports RSNs and MASN, the home network of the Orioles and Nationals.)

Even some elite, team-owned RSNs are now struggling to keep the faith. “I used to say that the RSN model is good for five to 10 years, but I have to modify that,” said one sports net programming chief. “COVID will have a more lasting impact on sports than perhaps we’d anticipated. The RSNs are not in a great spot right now—along with the battle with distributors, the advertisers are not clamoring back.”

The prognosis is grim. “The impact of the last 14 months has been profound, but let’s face it, the next six to 12 months may be too much to come back from.” When asked if there’s any lifeline to grasp, the network exec said, “Gambling can’t happen soon enough.”

Obviously, the fact that a major casino group forked over $85 million for the right to rebrand the Sinclair RSNs in its own image suggests the emerging sports-betting market may not be a long shot. But will the opportunity be sufficiently lucrative to offset the loss of so much affiliate revenue?

RoyalsRetro (AG#1F) Posted: April 28, 2021 at 04:36 PM | 16 comment(s)
  Beats: regional sports networks, sinclair, television

 

 

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