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Thursday, July 21, 2022

What’s the Deal With Major League Baseball’s Bizarre New ‘Official Vodka’?

In early July, Major League Baseball (MLB) announced a sponsorship with vodka brand Distill Brands International (DBI)....

Spirit-loving baseball fans may be eager to get their hands on the products. However, the MLB’s July 8 release states that they won’t be available until early 2023 — and, at that, only in three states. As the sponsorship grows, DBI promises to expand beyond New York, Florida, and California to restaurants and retail locations across North America.

Those looking for a preview on what’s to come via DBI’s prior, non-MLB offerings will come up similarly short. The company’s website showcases only the soon-to-launch branded bags of cocktails and flavored shots, among multiple “coming soon” pages. In fact, there’s little evidence that DBI existed as a spirits producer or brand prior to the deal, which poses the question of what came first: the partnership or product?

The answer to that appears to be the product — sort of.

 

RoyalsRetro (AG#1F) Posted: July 21, 2022 at 12:15 PM | 10 comment(s)
  Beats: sponsorships

 

 

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